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AGENCY OF RELEVANCE CULTURAL ACCURACY 2016 A-Z Culture Glossary

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AGENCY OF RELEVANCE
CULTURAL ACCURACY
© SPARKS & HONEY 2015
83%accuracy of A-Z Culture Glossary 2015
As “superforecasters” we measure the accuracy of our predictions. We
also make predictions that can be measured. Trend analytics and
performance metrics are an important part of what we do.
Using social listening tools, we measured the accuracy of our A-Z
Culture Glossary 2015, and we are pleased to share that our prediction
accuracy last year was 83%.
We’re aiming to improve our prediction skills to 85% accuracy in 2016.

Published in: Lifestyle, Data & Analytics
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