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AGENCY OF RELEVANCE SCANNING THE 2016 A-Z Culture Glossary

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AGENCY OF RELEVANCE
SCANNING THE WORLD FOR CULTURE
Join us. Every day from 12-1pm EST we hold a Culture Briefing in our NYC
offices to discuss the day’s most important 30-40 cultural signals (culled from
10,000 signals from all over the world). We spend the hour connecting the signals
to our client’s business — i.e., how does the signal impact strategy, innovation
and content? The rigor of doing this every day allows us to see patterns and
make horizontal connections (think: cultural “muscle memory”) which enables
us to formulate an informed POV on where the world is headed, and why.
© SPARKS & HONEY 2015

Published in: Lifestyle, Data & Analytics
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