AGENCY OF RELEVANCE
The artisanal trend seems to have peaked because anti-
artisanal parodies are on the rise. This trend is
questioning an obsession with authenticity,
premiumization, bespoke and handcrafting, suggesting
we’ve gone too far. In 2016 we expect a lot of poking
fun at the artisanal hipster movement. What started with
the hipsters of Portlandia, has blossomed into numerous
videos making fun at all things artisanal, such as
artisanal ﬁrewood, artisanal water, artisanal ice cubes,
and even artisanal plungers.
Thirsty? Watch this video
featuring The Timmy Brothers,
the bespoke water makers.
© SPARKS & HONEY 2015
Image: Kjetil Kolbjornsrud / SHUTTERSTOCK