WHAT’S NEXT IN MEDIA HOW SOCIAL MEDIA CHANGES THE RULES FOR GOOD
SOCIAL IS BECOMING A PART OF ALL MEDIA STREAMS Social dimensions are paramount to most people … .and most forms of enterta...
“ THE PHYSICS OF MEDIA ARE CHANGING”* Limited distribution channels Abundant attention  Unlimited distribution Attention s...
Control is shared EMPOWERED USERS, UNLIMITED CHOICE Everyone is a media owner The means of production and distribution are...
Space defined by Media Owner Brand in control One way / Delivering a message Focused on the brand Entertaining Company cre...
They’re discussing the subjects you write about They’re writing reference entries on Wikipedia about them They’re document...
Obama’s social networking campaign changed the face of  politics
Before Social Networking Scheduled Appointment Sit back Messages After Social Networking On demand Whenever, wherever Part...
 
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Whats next-in-mediaobs

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Whats next-in-mediaobs

  1. 1. WHAT’S NEXT IN MEDIA HOW SOCIAL MEDIA CHANGES THE RULES FOR GOOD
  2. 2. SOCIAL IS BECOMING A PART OF ALL MEDIA STREAMS Social dimensions are paramount to most people … .and most forms of entertainment “ The desire to be part of a group that shares and cooperates is a basic human instinct.” Clay Shirky
  3. 3. “ THE PHYSICS OF MEDIA ARE CHANGING”* Limited distribution channels Abundant attention Unlimited distribution Attention scarcity
  4. 4. Control is shared EMPOWERED USERS, UNLIMITED CHOICE Everyone is a media owner The means of production and distribution are now free
  5. 5. Space defined by Media Owner Brand in control One way / Delivering a message Focused on the brand Entertaining Company created content Space defined by Consumer Consumer in control Two way / Being a part of a conversation Focused on the consumer / Adding value Influencing, involving User created content / Co-creation COMMUNICATIONS MEDIA SOCIAL MEDIA
  6. 6. They’re discussing the subjects you write about They’re writing reference entries on Wikipedia about them They’re documenting them on Flickr and video sharing sites They’re showing what subjects they like the most on social bookmarking sites TODAYS USERS ARE CREATING HUGE AMOUNTS OF VALUE
  7. 7. Obama’s social networking campaign changed the face of politics
  8. 8. Before Social Networking Scheduled Appointment Sit back Messages After Social Networking On demand Whenever, wherever Participative Experiences We control the way it is delivered We allow you to play with it, pass it on Content we think you’d like Content we know you like (because you’ve told us)

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