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People, Technology and Advertising

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A talk I gave about the digital landscape, how the media landscape has changed (thanks to Clay Shirky), how it affects us as people and how we can best deal with it all.

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People, Technology and Advertising

  1. 1. PEOPLE TECHNOLOGY & ADVERTISING
  2. 2. AGENCY REPUBLIC. REPUBLIC
  3. 3. AGENCY REPUBLIC. REPUBLIC
  4. 4. DIGITAL AGENCY OF THE YEAR 5 OF THE LAST 7 YEARS
  5. 5. We’ve developed the UK’s fastest growing and largest sponsored group on Facebook and the largest sponsored UK YouTube channel
  6. 6. TIM SPARKE. digital coach /strategy
  7. 7. TECHNOLOGY ADVERTISING PEOPLE
  8. 8. "The farther back you can look, the farther forward you are likely to see."   W.Churchill
  9. 9. GLOBAL, UBIQUITOUS & FREE.
  10. 10. "Technology is the campfire around which we gather" Laurie Anderson
  11. 11. BC BG
  12. 12. 9-5 = PRODUCER 6-9 = CONSUMER Social Media Counter
  13. 13. 9-5 = PRODUCER 6-9 = CONSUMER USER. Social Media Counter
  14. 14. WHAT DOES THIS MEAN FOR ADVERTISING?
  15. 15. WHAT DOES THIS MEAN FOR ADVERTISING? PROTOTYPE CADBURYS GOOGLE SPRINT MILLION NYC AXION WHOPPER WARIO RED BULL
  16. 16. So what about us?
  17. 17. 4 Hour Work Week
  18. 18. What’s next?
  19. 19. INTERNET GOLDEN AGE
  20. 20. GOLDEN AGE
  21. 21. GOLDEN AGE MOBILE
  22. 22. Bringing down all the resources of the internet out of cyberspace and into reality Mobile phones are like the billion roofing nails that tie the cloud down to earth.
  23. 23. Just like ordinary reality Flickr: wvs
  24. 24. Only more so Flickr: wvs
  25. 25. AR finishes what the internet started
  26. 26. Shopsavvy
  27. 27. •Who do I know here?
  28. 28. •Who do I know here? •Where do I know them from?
  29. 29. •Who do I know here? •Where do I know them from? •Who should I get to know?
  30. 30. •Who do I know here? •Where do I know them from? •Who should I get to know? •Who here is single?
  31. 31. WHAT CAN YOU DO?
  32. 32. "In times of change learners inherit the earth; while the learned find themselves beautifully equipped to deal with a world that no longer exists. " Eric Hoffer
  33. 33. "In times of change learners inherit the earth; while the learned find themselves beautifully equipped to deal with a world that no longer exists. " Eric Hoffer "We are perishing for want of wonder, not for want of wonders." G K Chesterton
  34. 34. THA ? NKS @sparkey www.sparkelife.com tim.sparke@agencyrepublic.com

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