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4 Imprint 7 Growth Themes10.21.09


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4 Imprint\'s 7 Growth Themes presentation by Kevin Lyons-Tarr given to Sales & Marketing Professionals of the Fox Valley on Wednesday October 21, 2009.

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4 Imprint 7 Growth Themes10.21.09

  1. 1. Building a culture for growth. seven key themes
  2. 2. First, a little bit about 4imprint.
  3. 3. If you wear it or give it away and it has a logo or message on it, we probably do it.
  4. 4. Brent, with 4imprint 4 years
  5. 5. Dave, with 4imprint 4 years
  6. 6. Pam, with 4imprint 10 years
  7. 7. We’re part of 4imprint Group, plc.
  8. 8. We go to market differently than most others in our industry.
  9. 9. So, what does this guy know about growth?
  10. 10. 4imprint Inc. Sales & Operating Profit 2004-2008
  11. 11. Ok, but how are things during ‘The Great Recession’?
  12. 12. 7 themes.
  13. 13. 3 Camps. People who already believe. People who don’t buy it. People who say they believe, but their actions say otherwise.
  14. 14. theme one. Culture is a BIG deal.
  15. 15. 3 reasons ‘Culture is a BIG Deal’ relates to growth. <ul><li>You can’t execute a growth strategy without great people. </li></ul><ul><li>You can’t execute a growth strategy without great people. </li></ul><ul><li>You can’t execute a growth strategy without great people. </li></ul>
  16. 16. theme two. Being Genuine, Genuinely Matters.
  17. 17. Define who you are & what you stand for. And then stick to it - relentlessly.
  18. 18. 3 reasons ‘Being Genuine’ relates to growth. <ul><li>Customers are the base from which growth can be cultivated. Loyalty, expanded relationships and recommendations come from the genuine trust you must build. </li></ul><ul><li>Genuine relationships produce better opportunities to listen – and grow. </li></ul><ul><li>In today’s world, dishonesty and disingenuousness are dealt with harshly! </li></ul>
  19. 19. theme three. Remarkable Experience. Both Words Matter.
  20. 21. 3 reasons a ‘Remarkable Experience’ relates to growth. <ul><li>Attracting and keeping customers at the rate required to produce exceptional growth requires it! </li></ul><ul><li>Regularly reviewing every step in the cycle always produces ideas for incremental growth. </li></ul><ul><li>It’s easier than ever for people to share their thoughts about you – so give them something positive to share! </li></ul>
  21. 22. theme four. Even Though It’s Painful, You Have To Do The Math. Sub theme: measure, measure, measure!
  22. 23. 3 reasons ‘Doing the Math’ relates to growth. <ul><li>Growth always requires investment (monetary and/or human) therefore sound understanding of the ‘numbers’ is an enabler. </li></ul><ul><li>You need to do more of what’s working and less of what isn’t! </li></ul><ul><li>Measurement allows you to celebrate the wins and learn from the losses! </li></ul>
  23. 24. theme five. Think BIG.
  24. 26. 3 reasons ‘Thinking BIG ’ relates to growth. <ul><li>It helps you identify barriers to growth (some real, some imagined!). </li></ul><ul><li>It helps you visualize the future – ‘go Gretzky’! </li></ul><ul><li>It gets you and everyone else out of the comfort zone. </li></ul>
  25. 27. theme six. Don’t Let Competitors Drive Your Bus.
  26. 28. Censored
  27. 29. 3 reasons ‘Keeping Your Competitors Away from the Keys’ relates to growth. <ul><li>It’s about allocating time. Innovation and growth take time. Can you really ‘out Amazon, Amazon’? </li></ul><ul><li>It’s too easy to use as an excuse for slow/no growth. </li></ul><ul><li>It doesn’t help you keep the ‘keepers’. </li></ul>
  28. 30. theme seven. If Your People Don’t Know Where You’re Going They Can’t Get There.
  29. 31. 3 reasons ‘Having a Roadmap’ relates to growth. <ul><li>Growth is very much a ‘road map’ - people need to see where they’re headed and how they can help get there. </li></ul><ul><li>People will know if the plan is (or isn’t!) working and can offer advice early and often. </li></ul><ul><li>Celebrating the ‘little victories’ along the way builds confidence and belief! </li></ul>
  30. 32. bonus theme.
  31. 33. Know what you’re good at, and then do it. (and don’t assume that because you’ve had success at one thing you’ll have it with everything .)
  32. 34. 3 reasons ‘Sticking to What You’re Good At’ relates to growth. <ul><li>Chasing the ‘shiny object’ rarely produces growth. Enhancing the core does. </li></ul><ul><li>Focus produces incredible benefit you can see, distraction destroys things you often can’t – until it’s too late. </li></ul><ul><li>You’re probably good at more than you think – which means more places to grow! </li></ul>
  33. 35. questions?
  34. 36. thanks.