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Agile Software Design for Startups

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Presented at Giant Conference in Charleston, SC on June

Published in: Technology, Business
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Agile Software Design for Startups

  1. 1. Agile Software Design for Startups www.sparcedge.com Maggie Hall Senior UX Designer Brad Kaloupek Director of Design Bryan Callahan Director of Commercial Services Chad Norman Director of Marketing
  2. 2. © 2014 SPARC LLC Proprietary and Confidential ≡2 SPARC is a software development company creating engaging technology with our Government & Commercial partners.
  3. 3. © 2014 SPARC LLC Proprietary and Confidential ≡3 •12 UI/UX Designers •9 Internal Products Designed & Launched •±36 Ventures & Products Designed with Partners •#14 Fastest Growing private company in America by Inc. 500 in 2013. •#1 Fastest growing private company in South Carolina & the Software category in Inc. 500 •“SC Best Place to Work” Award-Winning Culture 3 years in a row.
  4. 4. © 2014 SPARC LLC Proprietary and Confidential ≡ Design Cycle 5 Design Assessment Assessment IDEA Beta Launch BUILD Learn, Iterate, Improve SUCCESS REPEAT Software Development Learn, Iterate, Improve • Sales Strategy Support • Marketing Strategy • Branding, Identity & Messaging • Website Design • Content Development • Social Media Management • Discovery & Research • UX Wireframes & Design • Prototype & Deliver • Agile Software Development • Effective Communication • MVP approach to delivery • Quality Assurance
  5. 5. © 2014 SPARC LLC Proprietary and Confidential ≡ Design Cycle 6 Design Assessment Assessment IDEA Beta Launch BUILD Learn, Iterate, Improve SUCCESS REPEAT Software Development Learn, Iterate, Improve • Sales Strategy Support • Marketing Strategy • Branding, Identity & Messaging • Website Design • Content Development • Social Media Management • Discovery & Research • UX Wireframes & Design • Prototype & Deliver • Agile Software Development • Effective Communication • MVP approach to delivery • Quality Assurance
  6. 6. Research Visual Design Patterns Deliver Prototype Example Product - The Process - Old 7 - 1 week sprints - Deliver 3 user flows Wireframes 3 user flows 1 week 3 weeks 1 week Build 2 weeks
  7. 7. Research Iterate Wireframe Support & launch Week 7Test Example Product - The Process - Agile Discovery Week 1 Design & Build 3 User Flows Week 2 - 6
  8. 8. © 2014 SPARC LLC Proprietary and Confidential ≡ Design Cycle 9 Design Assessment Assessment IDEA Beta Launch BUILD Learn, Iterate, Improve SUCCESS REPEAT Software Development Learn, Iterate, Improve • Sales Strategy Support • Marketing Strategy • Branding, Identity & Messaging • Website Design • Content Development • Social Media Management • Discovery & Research • UX Wireframes & Design • Prototype & Deliver • Agile Software Development • Effective Communication • MVP approach to delivery • Quality Assurance
  9. 9. Research - overview Market Research User Research Solution Business Goals
  10. 10. © 2014 SPARC LLC Proprietary and Confidential ≡ Design Cycle 14 Design Assessment Assessment IDEA Beta Launch BUILD Learn, Iterate, Improve SUCCESS REPEAT Software Development Learn, Iterate, Improve • Sales Strategy Support • Marketing Strategy • Branding, Identity & Messaging • Website Design • Content Development • Social Media Management • Discovery & Research • UX Wireframes & Design • Prototype & Deliver • Agile Software Development • Effective Communication • MVP approach to delivery • Quality Assurance
  11. 11. © 2014 SPARC LLC Proprietary and Confidential ≡ Design Cycle 16 Design Assessment Assessment IDEA Beta Launch BUILD Learn, Iterate, Improve SUCCESS REPEAT Software Development Learn, Iterate, Improve • Sales Strategy Support • Marketing Strategy • Branding, Identity & Messaging • Website Design • Content Development • Social Media Management • Discovery & Research • UX Wireframes & Design • Prototype & Deliver • Agile Software Development • Effective Communication • MVP approach to delivery • Quality Assurance
  12. 12. Agile Software Design for Startups www.sparcedge.com Maggie Hall Senior UX Designer Brad Kaloupek Director of Design Bryan Callahan Director of Commercial Services Chad Norman Director of Marketing

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