Trend Watch 2009


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Presentation at IECSC Fort Lauderdale...Focus on the Future of Global Wellness

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Trend Watch 2009

  1. 1. <ul><li>Trend Watch 2009“Global Alternative Wellness”</li></ul>Bonnie Canavino<br /> President<br />Red Cherry Group<br />2009<br />
  2. 2. We are in a revolutionary era of surprise and innovation!<br />You need to think and act like a revolutionary!<br />Age of the Unthinkable‘Quote from Joshua Cooper Ramo ‘The Age of the Unthinkable’<br />
  3. 3. New Spa Client is Setting the Trend<br />
  4. 4. Age of the Unthinkable<br />
  5. 5. The Indigenous Revolution<br />First Global Ritual Embracers / last 10 years<br />Destination Spas - Internationally Grown / Vacation Abroad<br />Resort Spa – National Business Retreats / Vacation<br />Culture Spa – Local Culture Diversification <br />Spa Community Introduction<br />City center spas and resorts<br />Brand name recognized Spas and<br /> Resorts <br />Alternative Self Care Spa Centers<br />Medi Spas<br />
  6. 6. The New Spa Consumer<br />Complete Wellness Treatment<br />No longer a spa world of stand alone modalities or systems<br />Alternative Healthy Life Style Choices<br />Alternative health treatments for Proactive wellness<br />Accupressure, Reiki, Acupuncture, Energy Work…<br />Personalization incorporated into basic services <br />Rather then Swedish and deep tissue…a custom modality therapy<br />Rather then a Specific facial…created treatment with new modalities<br />Indigenous Cultural Therapy<br />Preventative wellness themes including ancient modalities and healing practices from old cultures<br />Asia, European and New North and South American <br />Searching for brands that offer specific healing therapy features in the forefront <br />
  7. 7. The New Spa Consumer<br />Expectation of Excellence <br />and Advantage!<br />Revolutionary Environment <br />New Service Culture<br />Safe…language and treatment attention <br />Comforting…human connection attention<br /> Personalization…from entrance to end<br />Green & Sustainable<br />Luxury without waste…with a silver spoon<br />Wellness spa BRAND product… Organic, natural…<br />
  8. 8. The New Spa Consumer<br />New Financial Commitment Reflects<br />Understand the New Human Nature<br />Relieve Fear about spending<br />Eliminate stress out of their lives<br />Include to preventative wellness<br />Changes for New Economic Reality<br />Reflect the consumer’s life style…Recycling, Conservation & Self health<br />Spa Service and retail programs to meet, new life management<br />New and Innovative…revolutionize services and retail education and offerings<br />
  9. 9. Aromatherapy<br />Specific Collections<br />Herbal Foot Soaks<br />Herbs & Essential Oils<br />Head Massage<br />Shiro Oils<br />Shirodara<br />Detoxifying<br />Dosha<br />Herbal Balancing<br />Massage Modalities<br />Reiki<br />Abhyanga<br />Accupressure<br />American Stone <br />Herbal Compress<br />Therapy<br />Floral Water Therapy<br />Sense conditioning<br />Dry Raw herbs<br />Soak, Scrub…<br />Global therapies that Complete the Wellness service!<br />
  10. 10. Asian Spa Market steeped in culture service<br />Presentation protocols<br />Comfort to beautify the Spirit <br />Healing Cultural Arts<br />Asian spa financial structure<br />Not pledged with high overhead<br />Use of indigenous healing traditional therapies<br />Client financial commitment is in balance<br />Asian Future Trend<br />Traditional bath houses<br />Offering massage and additional body therapy creating a new cultural venue of spa for the weary traveler<br />Why Look to Asia <br />
  11. 11. Javanese Lulur: multi modalities cleansing ritual<br />Thai : ancient massage healing ritual<br />Burmese Jivaka: muscle relief ritual<br />Indian Head Massage: Balancing nervous <br /> system ritual<br />Ayurvedic Udwartan: detoxification ritual<br />Ayurvedic Shirodara: deep healing ritual<br />Ayurvedic Abhyanga: lymph/ connective <br /> tissue massage ritual<br />Ayurvedic Marma: ancient Indian <br /> accupressure for body junctures<br />Indonesian Borea: healing full body <br /> health ritual<br />Asia China, India, Burma, Bali <br />
  12. 12. Discovery by Economics and Local Indigenous Spa Culture Design<br />North Americas are the newest resource <br /> indigenous healing rituals<br />New Ritual Directive<br />Healing to purify<br />Soothing to calm and anti-inflammatory<br />Spiritual to release tension and demons<br />New world of aromatherapy<br />Wild crafted organics : sage, tarragon, myrtle, fir needle, <br />America’s own Peppermint Penny Royal<br />New Textures :Wild Crafted and Organic<br />Healing herbs: angelica root powder / evening primrose leaves<br />Floral Water: angelica / hydrangea<br />Paste masks: used dry or wet / blend of root powders <br /> and natural clays<br />New and advanced techniques<br />Sea Stone massage from Shaman Medicine<br />Soaks with herbs and wild crafted oils<br />Wraps with herbal pastes and floral waters <br />New North American Rituals<br />
  13. 13. Searching the Future Indigenous Spa Culture Design<br />South America will the next addition to spa rituals <br /> indigenous healing rituals<br />New Ritual Directive<br />Healing with fruit high in V-C and anti oxidants :<br />camu-camu fruit<br />New world of aromatherapy<br />Palo Santo – family of frankincense - healing<br />New Textures similar to North America <br />Healing herbs<br />Floral Water<br />Paste masks<br />New and advanced techniques<br />Next South American Rituals<br />
  14. 14. New Lifestyle Spa Service<br />Complete Wellness means therapy in every step, touch and product used including<br />Preventative spa health consultation<br />Customized Chosen Service therapy<br />Customized specialized therapy modalities<br />Customized blended professional products <br />Sustainable aids and tools<br />Post-custom therapy and home care retail recommendation experience<br />Personalization Through Customization<br />
  15. 15. New retail trend is in Customization!<br />Customizing….home care to<br /> match her wellness spa service, <br />directly gives you the power to meet <br />the spa guests search for Pro active <br />lifestyle therapy and advantage<br />Personalizing the spa guest <br />home care makes her loyal <br />to you and can grow your <br />retail advantage into new marketing programs<br />Personalization Through Customization<br />
  16. 16. Questions and Answers<br />Booth 1416<br />