1. Joomla!
Mitch Pirtle
PHP.TO.START
Torino, Italia 2011.07.11

2. Who?

3. Who?
Joomla! founder, OSM founder

4. Who?
Joomla! founder, OSM founder
New Yorker, moved to Torino in May 2011

5. Who?
Joomla! founder, OSM founder
New Yorker, moved to Torino in May 2011
Skateboard, snowboard, bike, bass, guitar, drums, dad

6. Who?
Joomla! founder, OSM founder
New Yorker, moved to Torino in May 2011
Skateboard, snowboard, bike, bass, guitar, drums, dad
CTO at Sounday Music

7. Who?
Joomla! founder, OSM founder
New Yorker, moved to Torino in May 2011
Skateboard, snowboard, bike, bass, guitar, drums, dad
CTO at Sounday Music
Contributor to MongoDB, evangelist for Lithium PHP
Framework

8. Who?
Joomla! founder, OSM founder
New Yorker, moved to Torino in May 2011
Skateboard, snowboard, bike, bass, guitar, drums, dad
CTO at Sounday Music
Contributor to MongoDB, evangelist for Lithium PHP
Framework
Yes, I am learning Italian :-)

9. Oh yeah, one more thing.

10. Sounday is hiring: Cagliari
PHP Engineer
Front-end Engineer
(Come see me after this talk!)

11. What?

12. Why?

13. Why?
Shortens deadlines

14. Why?
Shortens deadlines
Speeds development

15. Why?
Shortens deadlines
Speeds development
Lowers stress

16. Why?
Shortens deadlines
Speeds development
Lowers stress
Minimizes hair loss, sometimes known to whiten teeth

17. Why?
Shortens deadlines
Speeds development
Lowers stress
Minimizes hair loss, sometimes known to whiten teeth
Hey lookit that, the finish line

18. Before we get started:
Who are you?

19. Engineers
“I like to break things.”

20. Designers
“I like to look at things.”

21. Entrepreneurs
“I like to make stuff up.”

22. Freeloaders
“Heck, I’m just here for the coffee!”

23. Joomla! for developers

24. Nerds!

25. Nerds!
Dealing with evolving
code

26. Nerds!
Dealing with evolving
code
Dealing with clients

27. Nerds!
Dealing with evolving
code
Dealing with clients
Dealing with projects

28. Nerds!
Dealing with evolving
code
Dealing with clients
Dealing with projects
Dealing with deadlines

29. Nerds!
Dealing with evolving
code
Dealing with clients
Dealing with projects
Dealing with deadlines
Dealing with business
development

30. What Joomla can do for you

31. What Joomla can do for you
Instant website

32. What Joomla can do for you
Instant website
Massive ecosystem of extensions

33. What Joomla can do for you
Instant website
Massive ecosystem of extensions
Massive ecosystem of developers (partners)

34. What Joomla can do for you
Instant website
Massive ecosystem of extensions
Massive ecosystem of developers (partners)
Solid platform for rapid, scalable development

35. The facets of Joomla!

36. The facets of Joomla!
It is a framework

37. The facets of Joomla!
It is a framework
It is a CMS

38. The facets of Joomla!
It is a framework
It is a CMS
It is a platform

39. Framework?
Take a look in your download, where you find one
framework and three applications: installer, front end,
back end (admin)

40. The Joomla! framework
https://github.com/joomla/joomla-platform

41. Joomla! framework docs
http://docs.joomla.org/Framework/1.6

42. What Joomla! did for me

43. Quizilla (MTV)

44. Quizilla (MTV)
Complete
reimplementation

45. Quizilla (MTV)
Complete
reimplementation
Millions of users

46. Quizilla (MTV)
Complete
reimplementation
Millions of users
Millions of dynamic
UGC

47. Quizilla (MTV)
Complete
reimplementation
Millions of users
Millions of dynamic
UGC
Peak: 60M views/week

48. Food2 (Food Networks)

49. Food2 (Food Networks)
Rich media widgets

50. Food2 (Food Networks)
Rich media widgets
Deep integration with
CDN

51. Food2 (Food Networks)
Rich media widgets
Deep integration with
CDN
Rich UGC

52. Food2 (Food Networks)
Rich media widgets
Deep integration with
CDN
Rich UGC
Deep integration with
social media platforms

53. Food2 (Food Networks)
Rich media widgets
Deep integration with
CDN
Rich UGC
Deep integration with
social media platforms
Essentially CMS
mashup

54. Jetsetter (Gilt Groupe)

55. Jetsetter (Gilt Groupe)
Massive load spikes

56. Jetsetter (Gilt Groupe)
Massive load spikes
Full REST integration
with existing systems

57. Jetsetter (Gilt Groupe)
Massive load spikes
Full REST integration
with existing systems
Custom MongoDB
data store

58. Jetsetter (Gilt Groupe)
Massive load spikes
Full REST integration
with existing systems
Custom MongoDB
data store
900 requests/sec at
launch

59. Business Models

60. Business models:
Product/retail Plays
Templates
Extensions

61. Business models:
Service Plays

62. Business models:
Service Plays
Support memberships

63. Business models:
Service Plays
Support memberships
Maintenance agreements

64. Business models:
Service Plays
Support memberships
Maintenance agreements
Custom development

65. Business models:
Service Plays
Support memberships
Maintenance agreements
Custom development
Hosting

66. Business models:
Service Plays
Support memberships
Maintenance agreements
Custom development
Hosting
Template clubs

67. Business models:
Service Plays
Support memberships
Maintenance agreements
Custom development
Hosting
Template clubs
Extension clubs

68. Joomla! for designers

69. Designers!
Joomla! looks scary,
why would you bother?

70. What Joomla! gets you

71. What Joomla! gets you
Simple, powerful template system

72. What Joomla! gets you
Simple, powerful template system
Access to a massive client base

73. What Joomla! gets you
Simple, powerful template system
Access to a massive client base
Easy efforts for self promotion, growth

74. What Joomla! gets you
Simple, powerful template system
Access to a massive client base
Easy efforts for self promotion, growth
No PHP freelancer to burn you, this time

75. Example: Rocket Theme

76. Example: Rocket Theme
Founded by Andy Miller

77. Example: Rocket Theme
Founded by Andy Miller
Staffed in multiple
countries now

78. Example: Rocket Theme
Founded by Andy Miller
Staffed in multiple
countries now
Dominant player in
industry

79. Joomla! for entrepreneurs

80. Entrepreneurs!
What can Joomla! do
for you?
What can you do for
Joomla!?

81. What Joomla Offers

82. What does Joomla get you?

83. What does Joomla get you?
Instant website

84. What does Joomla get you?
Instant website
Access to huge ecosystem of extensions

85. What does Joomla get you?
Instant website
Access to huge ecosystem of extensions
Access to a huge ecosystem of developers

86. What does Joomla get you?
Instant website
Access to huge ecosystem of extensions
Access to a huge ecosystem of developers
Additional marketing opportunities

87. What does Joomla get you?
Instant website
Access to huge ecosystem of extensions
Access to a huge ecosystem of developers
Additional marketing opportunities
YES, YOU CAN HELP TOO

88. Joomla! for freeloaders

89. Joomla! for freeloaders
Beat it, cheapskate!

90. Joomla! is an ecosystem

91. You gotta find balance
...between give and take

92. Many ways to contribute

93. Many ways to contribute
Documentation

94. Many ways to contribute
Documentation
Translation

95. Many ways to contribute
Documentation
Translation
Forum moderation

96. Many ways to contribute
Documentation
Translation
Forum moderation
Code: Create, debug and test

97. Many ways to contribute
Documentation
Translation
Forum moderation
Code: Create, debug and test
Coordinate events and user groups

98. Joomla! resources

99. Joomla!
http://www.joomla.org/

100. Community resources
Forum, business, events, user groups, and more

101. Documentation
http://docs.joomla.org/

102. Developer network
http://developer.joomla.org/

103. Joomla! Extension Directory
http://extensions.joomla.org/

104. Time for my favorite game
Stump the Nerd™

105. Thanks!
Email: mitch.pirtle@gmail.com
Twitter: @mitchitized
Web: http://about.me/mitchitized
Slides: slideshare.net/spacemonkeylabs