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Confidential and Proprietary space150 ©2014
Confidential and Proprietary space150 ©2014
MOBILE APP
DESIGN
Confidential and Proprietary space150 ©2014
Confidential and Proprietary space150 ©2014
Long-form content is
outperforming on mobile.
KEY TAKEAWAYS
Content will be pro...
Confidential and Proprietary space150 ©2014
Unbundling is a
good idea.
KEY TAKEAWAYS
Creates a more focused and robust expe...
Confidential and Proprietary space150 ©2014
Play to the strengths
of the platform.
KEY TAKEAWAYS
The web sucks on your phon...
Confidential and Proprietary space150 ©2014
“
If you forsake mobile in order
to preserve the web, then you
are looking back...
Confidential and Proprietary space150 ©2014
PHYSICAL DESIGN IN A
CONNECTED WORLD
Confidential and Proprietary space150 ©2014
Confidential and Proprietary space150 ©2014
Confidential and Proprietary space150 ©2014
Share quickly and early.
KEY TAKEAWAYS
Push it out to something real
as fast as...
Confidential and Proprietary space150 ©2014
“No-look feedback.”
KEY TAKEAWAYS
Physical’s point of difference
over digital.
Confidential and Proprietary space150 ©2014
“
The process is all about
collaboration. We're going to
collaborate to solve c...
Confidential and Proprietary space150 ©2014
CREATING IN
THE CLOUD
Confidential and Proprietary space150 ©2014
Confidential and Proprietary space150 ©2014
Collaboration speeds up
production.
KEY TAKEAWAYS
Photoshop meets Google docs.
Confidential and Proprietary space150 ©2014
“
It's a crime against the creative
community not to fully leverage
the power o...
Confidential and Proprietary space150 ©2014
CONTENT
DESIGN
Confidential and Proprietary space150 ©2014
Confidential and Proprietary space150 ©2014
Let the content determine
the layout of the page.
KEY TAKEAWAYS
Also, share eve...
Confidential and Proprietary space150 ©2014
“Advertorial.”
KEY TAKEAWAYS
Native advertising can excite
the reader and the b...
Confidential and Proprietary space150 ©2014
“
It's not how many views.
It’s how people spend time
with it.
Confidential and Proprietary space150 ©2014
MULTI-DEVICE
GAME DESIGN
Confidential and Proprietary space150 ©2014
Confidential and Proprietary space150 ©2014
The actual play of the game
tells the story.
KEY TAKEAWAYS
A unique narrative e...
Confidential and Proprietary space150 ©2014
“Transmedia design.”
KEY TAKEAWAYS
Meet them where they are. But there is room
...
Confidential and Proprietary space150 ©2014
“
There's still space for indie
developers who are trying to
create something r...
Confidential and Proprietary space150 ©2014
CLOSING
KEYNOTE
Confidential and Proprietary space150 ©2014
Confidential and Proprietary space150 ©2014
Stay inspired. Be honest.
Keep pushing.
KEY TAKEAWAYS
Making great things is ha...
Confidential and Proprietary space150 ©2014
“
You can look at something
and ‘good-enough’ it,
but that’s not going to work ...
Confidential and Proprietary space150 ©2014
Compiled by:
!
Jon Hsu & Ollie Bauer
Desigers, space150
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Recap: dd:IMPACT "The Design Edition by space150

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Digital DUMBO has come a long way since its 34-people-at-a-bar-for-happy-hour days (yes, it's been a while since we attended). Here's our recap of what went down at the, now very legit, dd:Impact "The Design Edition" last week in Brooklyn (by Ollie Bauer and Jon Hsu).

Published in: Marketing, Technology, Education
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Recap: dd:IMPACT "The Design Edition by space150

  1. 1. Confidential and Proprietary space150 ©2014
  2. 2. Confidential and Proprietary space150 ©2014 MOBILE APP DESIGN
  3. 3. Confidential and Proprietary space150 ©2014
  4. 4. Confidential and Proprietary space150 ©2014 Long-form content is outperforming on mobile. KEY TAKEAWAYS Content will be produced, directed, and edited for smartphone viewing.
  5. 5. Confidential and Proprietary space150 ©2014 Unbundling is a good idea. KEY TAKEAWAYS Creates a more focused and robust experience. Also, app discovery is broken.
  6. 6. Confidential and Proprietary space150 ©2014 Play to the strengths of the platform. KEY TAKEAWAYS The web sucks on your phone. And what about emerging platforms? (Watch, Glass)
  7. 7. Confidential and Proprietary space150 ©2014 “ If you forsake mobile in order to preserve the web, then you are looking backwards.
  8. 8. Confidential and Proprietary space150 ©2014 PHYSICAL DESIGN IN A CONNECTED WORLD
  9. 9. Confidential and Proprietary space150 ©2014
  10. 10. Confidential and Proprietary space150 ©2014
  11. 11. Confidential and Proprietary space150 ©2014 Share quickly and early. KEY TAKEAWAYS Push it out to something real as fast as possible.
  12. 12. Confidential and Proprietary space150 ©2014 “No-look feedback.” KEY TAKEAWAYS Physical’s point of difference over digital.
  13. 13. Confidential and Proprietary space150 ©2014 “ The process is all about collaboration. We're going to collaborate to solve complex problems in the future.
  14. 14. Confidential and Proprietary space150 ©2014 CREATING IN THE CLOUD
  15. 15. Confidential and Proprietary space150 ©2014
  16. 16. Confidential and Proprietary space150 ©2014 Collaboration speeds up production. KEY TAKEAWAYS Photoshop meets Google docs.
  17. 17. Confidential and Proprietary space150 ©2014 “ It's a crime against the creative community not to fully leverage the power of the cloud.
  18. 18. Confidential and Proprietary space150 ©2014 CONTENT DESIGN
  19. 19. Confidential and Proprietary space150 ©2014
  20. 20. Confidential and Proprietary space150 ©2014 Let the content determine the layout of the page. KEY TAKEAWAYS Also, share everywhere, not just on the homepage. Also, infinite scroll or not? It’s a toss up.
  21. 21. Confidential and Proprietary space150 ©2014 “Advertorial.” KEY TAKEAWAYS Native advertising can excite the reader and the brand.
  22. 22. Confidential and Proprietary space150 ©2014 “ It's not how many views. It’s how people spend time with it.
  23. 23. Confidential and Proprietary space150 ©2014 MULTI-DEVICE GAME DESIGN
  24. 24. Confidential and Proprietary space150 ©2014
  25. 25. Confidential and Proprietary space150 ©2014 The actual play of the game tells the story. KEY TAKEAWAYS A unique narrative every time for every player.
  26. 26. Confidential and Proprietary space150 ©2014 “Transmedia design.” KEY TAKEAWAYS Meet them where they are. But there is room for improvement in multi-screen narrative.
  27. 27. Confidential and Proprietary space150 ©2014 “ There's still space for indie developers who are trying to create something real and not exploit their users.
  28. 28. Confidential and Proprietary space150 ©2014 CLOSING KEYNOTE
  29. 29. Confidential and Proprietary space150 ©2014
  30. 30. Confidential and Proprietary space150 ©2014 Stay inspired. Be honest. Keep pushing. KEY TAKEAWAYS Making great things is hard.
  31. 31. Confidential and Proprietary space150 ©2014 “ You can look at something and ‘good-enough’ it, but that’s not going to work out.
  32. 32. Confidential and Proprietary space150 ©2014 Compiled by: ! Jon Hsu & Ollie Bauer Desigers, space150

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