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Ad Infuse Overview Brief 2008


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Ad Infuse Overview Brief 2008

  1. 1. Ad Infuse Overview CONFIDENTIAL 2008
  2. 2. Introduction To Ad Infuse CONFIDENTIAL Complete Solution For Reach and Impact On Mobile Rich Multi-Media Mobile Ad Units Effectiveness Through Personalization Robust Targeting Capabilities Delivering Campaigns That Fulfill Key Objectives End-to-End Mobile Campaigns Deliver a Positive Brand Image And Association Premium Mobile Advertising Network
  3. 3. Categories Aggregate the Best of the Mobile Web CONFIDENTIAL Sports 91% Male 34% 35-44 51% Income $100k+ Entertainment 30% 13-17 43% 18-34 65% Income $50k+ Communities 59% 18-34 72% Income $50k+ News & Info 55% 35+ 37% Income $100k+ The Ad Infuse network represents a wide range of audiences separated into categories to simplify your mobile media buying Lifestyle 54% Female 33% 25-34 68% Income $50k+ Guides 24% 25-34 27% 35-44 76% Income $50k+
  4. 4. Rich Multi-Media Mobile Ads CONFIDENTIAL Video WAP Display Full-screen Interstitials <ul><li>Advertiser Benefit </li></ul><ul><li>Reach your target audience across their entire mobile experience </li></ul><ul><li>Rich creative formats to best impact your audience </li></ul><ul><li>One-stop shop </li></ul>Text
  5. 5. Robust Targeting Capabilities CONFIDENTIAL Country & DMA Carrier Device Personalization <ul><li>Advertiser Benefit </li></ul><ul><li>Reach your exact consumer </li></ul><ul><li>More efficient media buying </li></ul><ul><li>Minimize waste, maximize effectiveness </li></ul><ul><li>Exact targeting on age and gender </li></ul><ul><li>Using actual user data </li></ul><ul><li>Anonymous Personalization maintains user privacy </li></ul><ul><li>Optimal image delivered to each device </li></ul><ul><li>Target users of specific devices </li></ul><ul><li>Include or exclude specific carriers </li></ul><ul><li>Choose your target market </li></ul>
  6. 6. Reporting CONFIDENTIAL <ul><li>Ad Infuse will deliver campaign reports on impressions, clicks, and spending </li></ul><ul><ul><li>By Creative </li></ul></ul><ul><ul><li>By Site </li></ul></ul><ul><ul><li>By Ad Size </li></ul></ul><ul><li>Ad Infuse can provide detailed statistics on landing pages that we build and host </li></ul><ul><ul><li>Hits per section </li></ul></ul><ul><ul><li>Comparative stats for iPhone vs. non-iPhone visitors </li></ul></ul><ul><li>Ad Infuse has partnered with trusted companies to provide deeper campaign reporting for our clients: </li></ul>Campaign Conversion Tracking Mobile Ad Effectiveness Studies
  7. 7. CONFIDENTIAL THANK YOU! John Van Wagner Ad Sales Director 415.315.3434 (office) 415.307.5189 (mobile) [email_address]