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Anhalt

  1. 1. Web2.0, Blog, Wiki, Vodcasting, Folksonomy, OpenAPI, AJAX, Mashup, Long Tail,... Das Konzept hinter den Buzzwords Niels Anhalt Bereichsleiter Beratung & Konzeption niels.anhalt@nexum.de Maarweg 149-161 Tel.: +49 (0)221-770-1100 50825 Köln Fax: +49 (0)221-770-1365 http://www.nexum.de
  2. 2. nexum AG Einordnung innerhalb der PIRONET NDH Gruppe CONSULTING & ITK OUTSOURCING PRODUCTS & SOLUTIONS CREATIVE SERVICES § Application § Beratung § CMS: § Stammdatenpool Outsourcing § Design § Corporate Networks § PIM: § Entwicklung § Retail Solutions: § Corporate VoIP § Redaktion § Bewegungsdatenplatt- - pirobase CB for Retail form § Projektmanagement - Kiosk-Lösungen - Data Mining - Couponing § Finance Solutions Betriebsgeschäft Transaktionsgeschäft Projektgeschäft Produktgeschäft 20.04.2007 Web 2.0 2
  3. 3. Web 2.0 - Hype ! 20.04.2007 Web 2.0 3
  4. 4. Was ist Web 2.0? „An attitude not a technology“ Tim O‘Reilly, What is Web 2.0?, 2004 20.04.2007 Web 2.0 4
  5. 5. Was ist Web 2.0? „The Web as Platform“ Tim O‘Reilly, What is Web 2.0?, 2004 20.04.2007 Web 2.0 5
  6. 6. Was ist Web 2.0? Tim O‘Reilly, What is Web 2.0?, 2004 20.04.2007 Web 2.0 6
  7. 7. Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 7
  8. 8. Folksonomy und Tagging 20.04.2007 Web 2.0 8
  9. 9. Folksonomy und Tagging 20.04.2007 Web 2.0 9
  10. 10. Was ist Web 2.0? „Users add value" „Network effects by default" „Software gets better the more people use it" Tim O‘Reilly, What is Web 2.0?, 2004 20.04.2007 Web 2.0 10
  11. 11. Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 11
  12. 12. Read/Write-Web: Die Wurzeln 20.04.2007 Web 2.0 12
  13. 13. Wikis - Vorzeigebeispiel Wikipedia 20.04.2007 Web 2.0 13
  14. 14. Read/Write-Web „Trust your users" Tim O‘Reilly, What is Web 2.0?, 2004 20.04.2007 Web 2.0 14
  15. 15. Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 15
  16. 16. Blog - Ein Beispiel 20.04.2007 Web 2.0 16
  17. 17. Corporate Videoblogging - Vodcasting http://channel9.msdn.com/ 20.04.2007 Web 2.0 17
  18. 18. Blog-Vernetzung 20.04.2007 Web 2.0 18
  19. 19. Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 19
  20. 20. AJAX - Definition 20.04.2007 Web 2.0 20
  21. 21. AJAX - Definition Designing for Ajax, Bill W. Scott, Y! Ajax Evangelist 20.04.2007 Web 2.0 21
  22. 22. AJAX - Ein einfaches Beispiel 20.04.2007 Web 2.0 22
  23. 23. Rich User Experience und Ajax 20.04.2007 Web 2.0 23
  24. 24. Rich User Experience und Ajax 20.04.2007 Web 2.0 24
  25. 25. RSS 20.04.2007 Web 2.0 25
  26. 26. RSS 20.04.2007 Web 2.0 26
  27. 27. Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 27
  28. 28. Mashup 20.04.2007 Web 2.0 28
  29. 29. OpenAPI 20.04.2007 Web 2.0 29
  30. 30. OpenAPI: amazon 20.04.2007 Web 2.0 30
  31. 31. OpenAPI: BBC 20.04.2007 Web 2.0 31
  32. 32. Mashup: BBC News für Google Startseite 20.04.2007 Web 2.0 32
  33. 33. Mashup: BBC Weather News + Google maps 20.04.2007 Web 2.0 33
  34. 34. Decentralization „The Web as Platform" „Cooperate, Don‘t Control" Tim O‘Reilly, What is Web 2.0?, 2004 20.04.2007 Web 2.0 34
  35. 35. Distributed Content: Widgets 20.04.2007 Web 2.0 35
  36. 36. Distributed Content: Widgets 20.04.2007 Web 2.0 36
  37. 37. Distributed Content: Widgets 20.04.2007 Web 2.0 37
  38. 38. Mashup 20.04.2007 Web 2.0 38
  39. 39. Mashup 20.04.2007 Web 2.0 39
  40. 40. Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 40
  41. 41. Long Tail Economy Wired Magazine, 2004 20.04.2007 Web 2.0 41
  42. 42. Long Tail Economy 20.04.2007 Web 2.0 42
  43. 43. Long Tail Economy 20.04.2007 Web 2.0 43
  44. 44. Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 44
  45. 45. Convergence: Video 20.04.2007 Web 2.0 45
  46. 46. Convergence: Video 20.04.2007 Web 2.0 46
  47. 47. Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 47
  48. 48. Alles schon mal da gewesen... Was hat sich in der Zwischenzeit geändert? 1. Internet ist Medium für die Masse 2. Modernere Software und Hardware 3. Höhere Bandbreite 4. Always-On 5. Wir haben besser verstanden, wie das Medium „Internet“ funktioniert. 20.04.2007 Web 2.0 48
  49. 49. Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 49

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