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McDonalds SWOT analysis 2013 by Strategic Management Insight


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Brief SWOT analysis of McDonalds. To see the full analysis, visit our website:

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McDonalds SWOT analysis 2013 by Strategic Management Insight

  1. 1. Company Background Name McDonald's Corporation Current CEO Don Thompson Revenue $ 27.56 billion (2012) Profit $ 5.46 billion (2012) Employees 1,800,000 (2013) Competitors Burger King, Yum! Brand, Subway, Wendy’s. More information at:
  2. 2. 1. •Largest fast food market share in the world 2. •Brand recognition valued at $40 billion 3. •$2 billion advertising budget •Locally adapted food menus 4. More information at:
  3. 3. Partnerships with best brands More than 80% of restaurants are owned by independent franchisees Children targeting 5. 6. 7. More information at:
  4. 4. 4. Low differentiation 1. Negative publicity 2. Unhealthy food menu 3. Mac Job and high employee turnover More information at:
  5. 5. Opportunities 1. Increasing demand for healthier food 2. Home meal delivery 3. Full adaptation of its new practices 4. Changing customer habits and new customer groups More information at:
  6. 6. Threats 1. Saturated fast food markets in the developed economies 2. Trend towards healthy eating 3. Local fast food restaurant chains 4. Currency fluctuations 5. Lawsuits against McDonald’s More information at:
  7. 7. MORE For more information about this presentation please visit our website! McDonalds SWOT analysis 2013 - Strategic Management Insight Take a look at our other presentations! More information at: