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Company Background
Name The Coca Cola Company
Current CEO Muhtar Kent
Revenue $ 48.01 billion (2012)
Profit $ 9.01 billion...
1.
•No.1 in beverage market share in the world
2.
•Successful marketing and advertising campaigns
3.
•The most extensive b...
Customer loyalty
Bargaining power over suppliers
Effective corporate social
responsibility (CSR) campaigns
5.
6.
7.
More i...
Weaknesses
1. Significant focus on
carbonated drinks
2. High debt levels
3. Negative publicity
More information at:
4. Und...
1. Bottled
water
consumption
growth
2. Increasing
demand for
healthy food
and
beverage
3. Growing
beverages
consumption
in...
1. Water scarcity
2. Appreciating dollar
3. Legal requirements to disclose negative
information on product labels
4. Chang...
Threats (cont.)
5. Decreasing gross profit and
net profit margins
6. Competition from PepsiCo
7. Saturated carbonated drin...
MORE
For more information about this
presentation please visit our website!
Coca Cola SWOT analysis 2013 -
Strategic Manag...
Coca Cola SWOT analysis 2013 by Strategic Management Insight
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Coca Cola SWOT analysis 2013 by Strategic Management Insight

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Brief SWOT analysis of Coca Cola. To see the full SWOT analysis, visit our website: http://www.strategicmanagementinsight.com/swot-analyses/coca-cola-swot-analysis.html

Published in: Education, Business
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Coca Cola SWOT analysis 2013 by Strategic Management Insight

  1. 1. Company Background Name The Coca Cola Company Current CEO Muhtar Kent Revenue $ 48.01 billion (2012) Profit $ 9.01 billion (2012) Employees 146,200 Competitors PepsiCo, Dr Pepper Snapple Group, Groupe Danone, Kraft Foods, Nestlé S.A. More information at:
  2. 2. 1. •No.1 in beverage market share in the world 2. •Successful marketing and advertising campaigns 3. •The most extensive beverage distribution channels •The most valuable brand in the world, valued at $77,839 billion 4. More information at:
  3. 3. Customer loyalty Bargaining power over suppliers Effective corporate social responsibility (CSR) campaigns 5. 6. 7. More information at:
  4. 4. Weaknesses 1. Significant focus on carbonated drinks 2. High debt levels 3. Negative publicity More information at: 4. Undiversified product portfolio 5. Many brands with insignificant amount of revenues
  5. 5. 1. Bottled water consumption growth 2. Increasing demand for healthy food and beverage 3. Growing beverages consumption in emerging markets (especially BRIC) 4. Growth through acquisitions More information at:
  6. 6. 1. Water scarcity 2. Appreciating dollar 3. Legal requirements to disclose negative information on product labels 4. Changes in consumer preferences More information at:
  7. 7. Threats (cont.) 5. Decreasing gross profit and net profit margins 6. Competition from PepsiCo 7. Saturated carbonated drinks market More information at:
  8. 8. MORE For more information about this presentation please visit our website! Coca Cola SWOT analysis 2013 - Strategic Management Insight Take a look at our other presentations! More information at:

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