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DFMA And Service Design        Section B         Group E        19 Nov 12
DFMA – Design for manufacturing and            assembly• Industrial product design aspects    – Aesthetics – shape, colour...
DFMA considerations• How does the part move during operation  with respect to other parts ?• Material used• Need to disass...
Design over the wall ? NO !
Example…….Traditional            USE OF DFMA
DFMA results into     operational savings –     INDUSTRYWEEK SURVEY     2007605040302010 0      Labor costs cut by 42%   P...
Hence we need DFMA !
DFMA best user award2012- Westinghouse Electric Company.2011- ITT2010-Datum 3D2009-The Raymond Corporation2008-Motorola- -...
Designing Service Products• Services are heterogeneous – variance• Direct customer interaction – time to serve• Service pr...
Experience fit or operational fit ?
THANKS!  WWW.DFMA.COMWWW.INDUSTRYWEEK.COM
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DFMA(Design for manufacturing & Assembling)

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DFMA(Design for manufacturing & Assembling)

  1. 1. DFMA And Service Design Section B Group E 19 Nov 12
  2. 2. DFMA – Design for manufacturing and assembly• Industrial product design aspects – Aesthetics – shape, colour, texture – Material – manufacturability , tolerance – Assembly convenience – practical, technical, economical• Design for manufacture (DFM) and Design for assembly (DFA)• Concurrent engineering• Lean manufacturing• DFMA software from Boothroyd Dewhurst, Inc. , US – DFM Concurrent Costing software – DFA Product Simplification software
  3. 3. DFMA considerations• How does the part move during operation with respect to other parts ?• Material used• Need to disassemble the product - maintenance / adjustment
  4. 4. Design over the wall ? NO !
  5. 5. Example…….Traditional USE OF DFMA
  6. 6. DFMA results into operational savings – INDUSTRYWEEK SURVEY 2007605040302010 0 Labor costs cut by 42% Parts reduced by 54% Assembly time cutProduct development cycle time reduced by 45% by 60% Cost reduced by 50%
  7. 7. Hence we need DFMA !
  8. 8. DFMA best user award2012- Westinghouse Electric Company.2011- ITT2010-Datum 3D2009-The Raymond Corporation2008-Motorola- ---------2000-General Motors1999-Whirlpool1993-Ford Motor Company
  9. 9. Designing Service Products• Services are heterogeneous – variance• Direct customer interaction – time to serve• Service product design considerations – Experience fit e.g. McDonald offering toys with Happy Meals – Operational fit e.g. home delivery from grocery store – Financial impact
  10. 10. Experience fit or operational fit ?
  11. 11. THANKS! WWW.DFMA.COMWWW.INDUSTRYWEEK.COM

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