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Social Media Marketing Case Study - Executive Centre

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Engaging and fun video series created by Prosperity Research (Hong Kong) to show how our serviced office client can transform their clients' working situation "from chaos" "to calm". Top Search Engine Results, low Cost Per Click, long lasting value.

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Social Media Marketing Case Study - Executive Centre

  1. 1. Client: Executive Centre December, 2008 Solution: Video Based Social Media Marketing Campaign
  2. 2. Campaign: 3 Videos - Goal <ul><li>Increase search results </li></ul><ul><li>Develop engaging campaign </li></ul><ul><li>Long term strategy </li></ul><ul><li>Promote Executive Centre website </li></ul><ul><ul><li>Primarily English and Chinese </li></ul></ul><ul><ul><li>Some promotion of other countries </li></ul></ul>
  3. 3. Video View Results <ul><li>25,000 plus clicks in one month </li></ul><ul><li>Engaged viewers (no “autoplay”) </li></ul><ul><li>Cost per clicks approx. HK$ 1.5 </li></ul><ul><li>Serviced Office Transformation: </li></ul><ul><li>“ from chaos” “to calm” </li></ul>
  4. 4. Search Results - Full front Page of Google
  5. 5. YouTube Placement
  6. 6. Statistics – video views
  7. 7. Blog/Forum/BBS/Bookmark <ul><li>Summary </li></ul><ul><ul><li>Approx. 1500 Social Media posts </li></ul></ul><ul><ul><li>Limited comments </li></ul></ul><ul><ul><li>Excellent Search Engine Results </li></ul></ul><ul><ul><li>English, Traditional and Simplified Chinese </li></ul></ul>
  8. 8. Summary <ul><li>Strong in key demographic areas </li></ul><ul><li>Top ranked search engine results </li></ul><ul><li>Long Tail </li></ul><ul><ul><li>still achieving views and searches (March 2009) </li></ul></ul><ul><li>Continuing Opportunity to reinforce Executive Centre benefits </li></ul>

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