Marketing Your
Cause
Alison Jobson
Straight Marketing
Introduction
• How to communicate your
message effectively and engage
supporters
• Low cost marketing methods to
increase ...
Unique Selling Point
30 minutes or less or it’s
free
When it absolutely,
positively has to be there
overnight
Never knowin...
The Donkey Sanctuary

The Donkey Sanctuary photographed
each donkey to replicate a classic
family studio portrait style
The

th
4

Emergency
Service

Every 9 seconds
someone is rescued by
the AA
Emotive Messages
Fighting malaria
by supplying
mosquito nets to
Africa
National Blood
Service
Before

After
Low Cost Marketing
Methods
• Digital marketing
• Public relations
• Direct mail
Macmillan
Social Media
Coventry Rape Crisis
Child’s i Foundation
Free Digital Marketing

Nonprofit Program
Syrian Children’s Appeal
PR Stories: New premises
Mare and Foal
Sanctuary
PR Stories: Events
Rowcroft
Hospice
PR: National Stats
Terence
Higgins Trust
PR Stories: International
events
Red Cross
Free Tools
Marketing Your Cause
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Marketing Your Cause

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Alison Jobson, Straight Marketing Ltd explains:How to communicate your message effectively and engage supporters; Low cost marketing methods to increase awareness if your work; How to keep supporters engaged

Published in: Business, Health & Medicine
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Marketing Your Cause

  1. 1. Marketing Your Cause Alison Jobson Straight Marketing
  2. 2. Introduction • How to communicate your message effectively and engage supporters • Low cost marketing methods to increase awareness if your work • How to keep supporters engaged
  3. 3. Unique Selling Point 30 minutes or less or it’s free When it absolutely, positively has to be there overnight Never knowingly undersold
  4. 4. The Donkey Sanctuary The Donkey Sanctuary photographed each donkey to replicate a classic family studio portrait style
  5. 5. The th 4 Emergency Service Every 9 seconds someone is rescued by the AA
  6. 6. Emotive Messages Fighting malaria by supplying mosquito nets to Africa National Blood Service
  7. 7. Before After
  8. 8. Low Cost Marketing Methods • Digital marketing • Public relations • Direct mail
  9. 9. Macmillan
  10. 10. Social Media
  11. 11. Coventry Rape Crisis
  12. 12. Child’s i Foundation
  13. 13. Free Digital Marketing Nonprofit Program
  14. 14. Syrian Children’s Appeal
  15. 15. PR Stories: New premises Mare and Foal Sanctuary
  16. 16. PR Stories: Events Rowcroft Hospice
  17. 17. PR: National Stats Terence Higgins Trust
  18. 18. PR Stories: International events Red Cross
  19. 19. Free Tools

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