Aspects of Social Influence
Group formation <ul><li>Why do we divide into groups? </li></ul><ul><li>Which groups do you belong to? </li></ul>
Social Identity Theory (Tajfel, 1978) <ul><li>Individuals strive to achieve or maintain a positive self image. </li></ul><...
Social Identity Theory <ul><li>We focus on the characteristics which enable our group to come out on top. </li></ul><ul><l...
Social Identity Theory <ul><li>Is crime a response to a negative self-identity? </li></ul><ul><li>Gangs – looking for new ...
Conformity
Conformity <ul><li>Yielding to group pressure. </li></ul><ul><li>Why do people Conform? </li></ul>
Conformity – Deutch & Gerard (1955) <ul><li>Informational Influence:   We are uncertain when we face ambiguous situations ...
Conformity <ul><li>Not considered to be a “conforming personality </li></ul><ul><li>However, </li></ul><ul><li>Women tend ...
Obedience <ul><li>Different from conformity because we are being ordered or instructed to do something. </li></ul><ul><li>...
Genocide occurs for the following three reasons <ul><li>Authorisation:   ie obeying orders from legitimate authorities. </...
Leadership <ul><li>What makes a good leader? </li></ul><ul><li>There has always been a quest for the qualities that make a...
Two different types of leader <ul><li>Appointed:  Leader assigned by external authority. </li></ul><ul><li>Emergent:  Lead...
Crowd Behaviour <ul><li>When an individuals identity is lost in a mass of people the person is said to be “DE-INDIVIDUATED...
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Aspects Of Social Influence 3

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Aspects Of Social Influence 3

  1. 1. Aspects of Social Influence
  2. 2. Group formation <ul><li>Why do we divide into groups? </li></ul><ul><li>Which groups do you belong to? </li></ul>
  3. 3. Social Identity Theory (Tajfel, 1978) <ul><li>Individuals strive to achieve or maintain a positive self image. </li></ul><ul><li>Personal Identity – personal traits, relationships, etc. </li></ul><ul><li>Social Identity – We have several social identities depending on groups we belong to. </li></ul><ul><li>Positive group – positive self identity </li></ul>
  4. 4. Social Identity Theory <ul><li>We focus on the characteristics which enable our group to come out on top. </li></ul><ul><li>We assess our own groups worth by comparing it with others. </li></ul><ul><li>This lies at the heart of prejudice. </li></ul>
  5. 5. Social Identity Theory <ul><li>Is crime a response to a negative self-identity? </li></ul><ul><li>Gangs – looking for new ways to achieve a positive self image? </li></ul>
  6. 6. Conformity
  7. 7. Conformity <ul><li>Yielding to group pressure. </li></ul><ul><li>Why do people Conform? </li></ul>
  8. 8. Conformity – Deutch & Gerard (1955) <ul><li>Informational Influence: We are uncertain when we face ambiguous situations – we look to others to help us to perceive stimulus correctly. </li></ul><ul><li>Normative Influence: We need acceptance from other people – to make a good impression. We conform to gain social approval and avoid rejection. </li></ul>
  9. 9. Conformity <ul><li>Not considered to be a “conforming personality </li></ul><ul><li>However, </li></ul><ul><li>Women tend to conform more than men. </li></ul><ul><li>People conform to satisfy their need for social approval. </li></ul>
  10. 10. Obedience <ul><li>Different from conformity because we are being ordered or instructed to do something. </li></ul><ul><li>Someone in authority influencing another person. </li></ul>
  11. 11. Genocide occurs for the following three reasons <ul><li>Authorisation: ie obeying orders from legitimate authorities. </li></ul><ul><li>Routinisation : The massacre becomes a matter of routine, a mechanical or highly programmed operation. </li></ul><ul><li>Dehumanisation : Reducing the victims to something less than human allows the suspension of the usual moral prohibition on killing. </li></ul>
  12. 12. Leadership <ul><li>What makes a good leader? </li></ul><ul><li>There has always been a quest for the qualities that make a good leader. </li></ul><ul><li>Stodgill (1974) – “Leaders tend to be slightly more intelligent, self-confident, dominant, sociable and achievement orientated more than followers; they tend to be older, more experienced and taller”. </li></ul>
  13. 13. Two different types of leader <ul><li>Appointed: Leader assigned by external authority. </li></ul><ul><li>Emergent: Leader achieves his or her authority from the group members. </li></ul>
  14. 14. Crowd Behaviour <ul><li>When an individuals identity is lost in a mass of people the person is said to be “DE-INDIVIDUATED” </li></ul><ul><li>Group members do not pay attention to others as individuals and they do not feel singled out by others – they have merged with the group and have lost their individuality. </li></ul>

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