First of all, I would like to mention that my presentation will be a little different from typical presentation. I will not talk about why we started the BSC, how it was first difficult to implement, or finally, how successful we were, either. Instead, I will talk about how our BSC has evolved over the time. Our BSC has evolved by integrating with other management frameworks, methodologies, and philosophy. At the end of my presentation, I will emphasize the importance of the double-loop organizational learning that arises from the long-term use of the BSC.
Geographically, our BSC implementation went across the Pacific Ocean twice like a boomerang.
Does it matter? Yes, it does. As the location changes, management culture and style also changes. For example, Tokyo management emphasizes bottom up rather than top down approach because it counts more on the employees’ participation to strategy formulation and execution rather than the clarity of top-level mission and vision. Communication style is also very different. Strategic communication tends to be tacit in Tokyo as oppose to more explicit in the US. I feel an emphasis is placed on “focus’ in the US whereas comprehensiveness in considered more important in Japan.
文化の差異を越えた BSC のグローバル化 Japanese Companies American Companies Adapted from “Essence of Failure,” by I. Nonaka Vague Defined Mission and Vision Incremental Grand Design Strategy Formulation Process Operational Efficiency Differentiation / Uniqueness Competitive Edge Bottom Up (or Middle-Up-Down) Top Down Decision Making Implicit / Nonverbal / Closed Explicit / Verbal / Open Communication Style Process Orientation Outcome Orientation Performance Evaluation Single Culture / Cooperative Diversified Culture / Competitive Work culture
まとめ <ul><li>The BSC is more than just a strategy execution management tool. Over the time, i t promotes dynamic organizational learning on the management platform as a whole and accelerates its evolution. </li></ul><ul><li>If used appropriately without losing momentum, the BSC could gradually deepen the management understanding on the quality of management platform and trigger its evolution. </li></ul><ul><li>The BSC can flexibly integrate various management methodologies and philosophies such as risk management, six sigma, and CSR concept. Therefore, an organization should use it creatively. In fact, creative customization of the BSC based on the double loop organizational learning is the best way to make it more suitable for the organization. </li></ul><ul><li>Cross-cultural experience that arises from the global use of the BSC provides excellent opportunities for advancing and innovating the management platform. Therefore, global organization should consider it as a competitive advantage rather than as an extra obstacle or burden for implementing the BSC. </li></ul>