M k i f S ll B iMarketing for Small Business
and How the Chamber Helps
Make the Most of Being SmallMake the Most of Being Small
Your small business…
• is close to your customers (personal touch).
i l l ti• is a local option.
• is an underdog/represents American Dream.
• is able to focus where competition is low.
i• is __________________________.
Know Your Customer
Create profiles of your best customers…
• Demographics and psychographics
• What do they do for fun? y
• Media use? Events attended ? Causes?
• How do they decide what to buy?
• Whom do they imitate? Who do they trust?
• What problems are they struggling to solve?
Know How to Reach Your CustomersKnow How to Reach Your Customers
Use your insights to reach them…
• through the media they consume.
• at events they attend• at events they attend.
• as personally as possible.
• via points of sale that appeal to them.
• by solving their special problemsby solving their special problems.
How the Chamber HelpsHow the Chamber Helps
Membership is your local credentials…
Customers are 44% more favorable toward
Chamber MembersChamber Members.
Customers are 63% more likely to buy y y
from Chamber Members.
Build your Chamber networkBuild your Chamber network
Ch b C il• Chamber Councils
• Buy from Chamber mbrs at tell them soBuy from Chamber mbrs at tell them so
• Other volunteer opportunities
The Chamber’s On‐line platformsThe Chamber s On line platforms
• On line business directory• On‐line business directory
• Click ‘N Save CouponsClick N Save Coupons
Utilize Social Networking
(if i k )(if it makes sense)
• Chamber Facebook groups• Chamber Facebook groups
• Twitter @ChamberJED, EdieChambersTwitter @ChamberJED, EdieChambers
Leveraging the Chattanooga ChamberLeveraging the Chattanooga Chamber
Publications for Promotion & Prospecting…
• Resource &Resource &
Utilize the Chattanooga ChamberUtilize the Chattanooga Chamber
Public Relations (Earned Media)…
• Ribbon cuttings
• Share Your Expertise Storiesp
• Industry insight for your customers
How the Chattanooga Chamber HelpsHow the Chattanooga Chamber Helps
Awards Offer PR and Credibility…
• Small Business Awards
• Kruesi AwardKruesi Award
• Nautilus Awards
• Awards by other organizations