J.Ed Marston: Marketing Tips for Small Business

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J.Ed Marston: Marketing Tips for Small Business

  1. 1. CHATTANOOGA CAN DO
  2. 2. M k i f S ll B iMarketing for Small Business and How the Chamber Helps
  3. 3. Make the Most of Being SmallMake the Most of Being Small Your small business… • is close to your customers (personal touch). i l l ti• is a local option.   • is an underdog/represents American Dream. • is able to focus where competition is low. i• is __________________________.
  4. 4. Know Your Customer Create profiles of your best customers… • Demographics and psychographics • What do they do for fun?  y • Media use? Events attended ? Causes? • How do they decide what to buy? • Whom do they imitate? Who do they trust? • What problems are they struggling to solve?
  5. 5. Know How to Reach Your CustomersKnow How to Reach Your Customers Use your insights to reach them… • through the media they consume.  • at events they attend• at events they attend.   • as personally as possible. • via points of sale that appeal to them. • by solving their special problemsby solving their special problems.
  6. 6. How the Chamber HelpsHow the Chamber Helps Membership is your local credentials… Customers are 44% more favorable toward  Chamber MembersChamber Members.   Customers are 63% more likely to buy y y from Chamber Members.
  7. 7. Build your Chamber networkBuild your Chamber network Ch b C il• Chamber Councils  • PowerConnect • Ambassadors • Buy from Chamber mbrs at tell them soBuy from Chamber mbrs at tell them so • Other volunteer opportunities
  8. 8. The Chamber’s On‐line platformsThe Chamber s On line platforms • On line business directory• On‐line business directory   • Click ‘N Save CouponsClick  N Save Coupons
  9. 9. Utilize Social Networking  (if i k )(if it makes sense) • Chamber Facebook groups• Chamber Facebook groups • Twitter @ChamberJED, EdieChambersTwitter @ChamberJED, EdieChambers
  10. 10. Leveraging the Chattanooga ChamberLeveraging the Chattanooga Chamber Publications for Promotion & Prospecting… • Trend  • Resource &Resource &  Relocation Guide • Bottomlines
  11. 11. Utilize the Chattanooga ChamberUtilize the Chattanooga Chamber Public Relations (Earned Media)… • Ribbon cuttings  • Milestones/Hires/Promotions   • Share Your Expertise Storiesp • Industry insight for your customers
  12. 12. How the Chattanooga Chamber HelpsHow the Chattanooga Chamber Helps Awards Offer PR and Credibility… • Small Business Awards  • Kruesi AwardKruesi Award   • Nautilus Awards • Awards by other organizations
  13. 13. Questions?Questions? J.Ed. Marston VP Marketing & Communications jmarston@chattanoogachamber.com (423) 763‐4347(423) 763‐4347
  14. 14. CHATTANOOGA CAN DO

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