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Act biggam

  1. 1. Connected TV : how European broadcasters are responding to the legal and commercial challenges Moscow, March 2012
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  4. 4. What we do : (1) Develop business relations among broadcasters; (2) Representation of member companies at the EU/international institutions • Advertising • Public television • Copyright • Digital • Freedom of the Media (3) “Voice of European television” in communicating key trends 4
  5. 5. Connected TV : what is it? 5
  6. 6. Connected TV : Why is this such a challenge?• Pace of change• Impact on value chain• Commercialisation of the schedule• Regulatory questions… and how should broadcasters respond? 6
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  8. 8. Pace of change • State of TV today : viewing, advertising, and pay revenues are all holding up … underpinned by viewers’ demand for content • High level of innovation and risk-taking among commercial broadcasters• Connected TV needs to be seen in context of proliferation ofplatforms – which will be most consumer-friendly? 8
  9. 9. Impact on value chain • New entrants are a fact of life – European TV has grown from 47 to 9000 “channels” in twenty years; • But Connected TV is more than “some more television channels”; • Could allow manufacturers access to revenue (after sale) and potentially at least encourage the entry of vertically-integrated global players … raises the key issue of who controls the last section of the chain? 9
  10. 10. Commercialisation of schedule• Single most important strategic question : who can earn revenue from the [broadcasters’] content and relationship with viewers?• Never called into question in any previous new platform – might connected TV be different?• Which impacts on … 10
  11. 11. Legal/Regulatory Questions • These issues are often debated in a context of micro- management (“how many minutes of advertising?” “what criteria for a broadcasting licence?”); • Connected TV potentially goes beyond this to the heart of how broadcast media are regulated : i.e., the notion of editorial responsibility for all on on-screen output; • How do operators, regulators and indeed society react if that responsibility can no longer be guaranteed? • Hence need for fundamental rethink not “amendment” of laws • “If the TV screen is just one among many portals, if the same moving images, apps and services can be used on different devices … that is also a challenge for media regulation” 11
  12. 12. How should broadcasters react?• Vital to remain open to new forms of distributing content and to respect competition law;• What matters here : • protection of the signal; • anti-piracy provisions • commercialisation of the schedule• One approach : French broadcasters’ charter• But in the end, the consumer will decide… 12
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  14. 14. Thank you! Questions?Contact: ACTAssociation of Commercial Television in EuropeRue Joseph II, 9-13, BE - 1000 BrusselsTel: + 32 2 736 00 52 - Fax: + 32 2 735 41 72www.acte.beRoss BiggamDirector