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IFPRI - CSISA - Information and Communications Technology for Crop, Weather and Market advisory services- digital green


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IFPRI- CSISA organized a one day high level policy roundtable on Sustainable Intensification in India’s Risk-Prone Ecologies: Investment strategies for productivity growth, resource conservation, and climate risk management” on May 19, 2014 in New Delhi.

This roundtable, brings together a high-level small group of individuals from the corporate, government, and research sectors to address one of India’s most urgent challenges to food security and economic growth—how to encourage private sector investment in accelerating productivity growth in India’s risk-prone ecologies while simultaneously conserving the environment.

There are solutions already in farmers’ fields and rural markets that respond to these challenges, and this Roundtable will highlight recent advances, for example: innovative financial products and information services for small-scale farmers; diagnostic tools for managing water and soil nutrient scarcity; custom-hired resource-conserving machinery for small farms; crop diversification and high-value marketing strategies; and stress-resistant wheat and rice varieties. But the search for solutions is far from complete. This Roundtable is meant to engage participants in a rapid-fire discussion of recent technical solutions in Indian agriculture, the prospects for policy change, and corporate outlooks for the next five years. The purpose is to help public and private sector players to identify common investment strategies, forge partnerships, and chalk out collaborative efforts to effect technological, market, and policy improvements in India’s risk prone ecologies.

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IFPRI - CSISA - Information and Communications Technology for Crop, Weather and Market advisory services- digital green

  1. 1. Digital Green uses simple technology and social organization to amplify the effectiveness of global development efforts to improve human wellbeing
  2. 2. 2 2 Agricultural Extension Training & Visit: Face-to-face interactions of extension officers and farmers 500,000 extension officers in developing countries Extension agent-to-farmer ratio: 1:2,600 in South Asia 1:1,800 in Sub-Saharan Africa High recurring costs, weak accountability, under-resourced, limited training Extension officer “commuting” between farms Dissemination of expert agricultural information to farmers
  3. 3. 3 0 5 10 15 20 Others Government demonstration Buyer Cooperative Extension worker Newspaper Television Radio Salesmen (e.g., fertilizer, pesticide) Other progressive farmers % farm households (n = 51,770) Main source of information about new technology and farm practices over the past 365 days (India: NSSO 2005) Information Sources for Farmers in India
  4. 4. 4 Video provides… – Resource-savings: human, cost, time – Accessibility for non-literate farmers – Minimizes knowledge loss Digital Video for Extension
  5. 5. 5 7 times more adoptions over Training & Visit model 15 months: 13 villages, 3 nights a week, 1,000 regulars Digital Green: Early Results 0 10 20 30 40 50 60 70 80 90 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Cumulative AdoptionRate(%) Classic GREEN Digital Green System Cost (USD) /Village/Year Adoption (%) /Village/Year Cost/Adoption (USD) Training & Visit $840 11% $38.18 Digital Green $630 85% $3.70 At least 10 times more effective per dollar spent than a Training & Visiting system
  6. 6. Digital Green approach • Mobilize farmers • Identify local needs • Technical inputs from experts • Develop local content and story boards approved by subject experts • Train local community on video production • Videos feature local practicing farmers • Mediated dissemination by local extension agent • Data capture • Feedback from farmers Farmer Feedback Adoptions Adoption verifications Technical knowledge and expertise: IRRI, CIMMYT, Local Universities, Pvt sector and experts
  7. 7. Use of ICT to amplify impact Build on existing interventions and efforts and layer technology solutions, thus amplifying the effectiveness and efficiency - Diverse partners – Government, Private sector, Research institutions, NGOs - Across different sectors and value chains - In India as well as overseas – Africa, Afghanistan, Colombia - 1 m families in India and over 300,000 in other countries
  8. 8. Capacity strengthening Effectively transfer skills and strengthen capacities of partners and community - Created a cadre of over 3000 community extension workers on use of ICT - The community resource persons have produced over 2800 practice videos in 22 different languages and diverse domains (agriculture, livestock, poultry, enterprise development, health, nutrition, agro- forestry - Community extension workers have conducted over 240,000 screenings resulting in over 400,000 adoptions - Virtual Training Institute
  9. 9. Video Collection
  10. 10. Integrate tailored technology solutions Great things are simple ……DG Partner, Andhra Pradesh
  11. 11. • Reality TV show, “Hara Hero,” in development with NDTV • Vodafone audio message reinforcement of screened videos • Doordarshan potential distribution of content on government broadcast channel • YouTube channel (2,600 videos, 20 languages, 1 million views) • Video/audio library accessible over mobile value added service • Farm Radio International collaboration to align/reuse content, cross-promote radio/video • Pico projectors increasingly available in-country Integrated communications channels • Timeline-based activities of each individual farmer • Integrated with Google Maps for grading operations and layering other data sources • Data/feedback to aggregate demand and target public and private sector products and services • Ranking of farmers and extension agents on non-monetary-based incentive ladder • Network analysis to identify and predict influencers that drive adoptions in a community • Farmerbook, Wonder Village linked with Facebook for farmer-farmer, farmer-consumer sharing Farmerbook • Building video-based courseware a la Khan Academy • Structured practice categorization (sector, topic, subject) Videos library and Analytics dashboards • Physical observation of non-negotiable components of adopted practices • HTML5 and Java-based mobile apps for online/offline data management Data management framework Empowerment, Connections Audio, Video, Mobile Backend Platform Institutional, Targeting Technology
  12. 12. Analytics
  13. 13. Farmerbook
  14. 14. WHERE WE WORK DG Offices DG Academic Collaborations DG Partners
  15. 15. Government collaboration: National Rural Livelihoods Mission, MORD, GOI - Currently in six states and expected outreach of about 1 m farmers by 2015 - National Support Organization to NRLM - NGO partners implementing value chain based interventions – lac, cotton, paddy, soybean, livestock and others Private sector collaborations - Syngenta Foundation, Vodafone, IFC-JK Paper, BREL, Mahindra Samridhi Reach over 1 million farmers over 10000 villages NGO and research institutions: like PRADAN, BAIF, CSISA, ICRISAT
  16. 16. Digital Green in Africa:  Reaching over 300,000 families - Ministry of Agriculture, Ethiopia - IDE, OXFAM America - SASACAVA Africa - Alliance for Green Revolution in Africa - World Cocoa Foundation - Fayda Market Sector and value chains: - Health and nutrition - Low cost irrigation devices - Agriculture - Cocoa - Quality Protein Maize
  17. 17. Thoughts ? Leverage existing networks of community Service Providers to effectively disseminate and help farmers adopt the technology and practices at scale Agri-extension as a business model or embedded services? Farmer feedback for further iterations on inputs and technology? Collaborations to enable risk reduction at the farmer levels? Integrate various feasible ICT solutions at CSP levels ?
  18. 18. Thank you E-mail:; +91 9953325457