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Research consistently shows the Internet as the main source of information for travelers when researching their next destination. But online, the consumer is often confronted by a wide range of contradictory or confusing content. At Google we see our role as helping to organise this information and to connect the consumer with the most relevant content for their needs.
This brings both challenges and opportunities for the travel marketer. This session aims to explore these challenges and opportunities as well as covering the wider range of tools and applications Google has developed that can help the traveler and marketer.