Whether you are considering redesigning your
current website or even starting a new one for
the first time, website design is crucial in lead
generation. The ability to capture more
customers through well thought-out website
design means more money in your pocket.
Check out our compilation of 10 easy website
design tips below if generating more business is
a high priority for you
Now before we start on our website design
tips, you will want to make sure your
website follows the four basics:
1. It is managed by a CMS (content management system).
This way making changes to your website is fast and
flexible. And even more important, you this evades
having to pay extra money from your pocket for a web
designer. Examples of easy-to-use CMS's
are WordPress, Drupal, and Joomla.
2. It contains frequently updated and fresh
content. This is important for many reasons and
needs to be followed before moving to website
design tips. Here are a couple of those reasons:
Fresh content means more frequent indexing. The
more you update your websites with content, the more
frequently a search engine will visit it. This means more
opportunity to achieve higher rankings
More content allows for more keywords. The more
content that you post to your website, the more
opportunities your site has to contain additional
keywords. This is extremely important for ranking and
making your site more visible to potential customers, or
3. The top of your website has easy-to-use
navigation through your website. The value
of pleasant user experience is astronomical
in generating leads. The more friction you
have for a potential customer, the less
likely they will continue on your site or
even make a purchase.
4. There are social media icons incorporated into your
website linking to your social media pages. Not only is
this a useful way of getting your leads to check out your
awesome social media pages and feed them more
valuable information, it builds credibility as well.
Credibility is crucial in lead generation and important
within most website design tips.
Now that the basics are taken care
of, lets move onto the easy website
1. Make a contact number easy to find.
We strongly suggest that you include this in the
main navigation menu, so it is particularly easy
In today’s world where everything is becoming digital,
including a contact number seems contradictive, but still
shows to be important. It builds customer trust, knowing
that if any problems arise, that they can access you in
This does not actually guarantee that customers will call,
but the peace-of-mind knowing that they can reach you
easily makes all the difference in leads.
Check out how many times Source Approach naturally
incorporated casual suggestions to call or email.
2. Incorporate lead-capture
forms on every page.
Without this form, lead generation may not
even be possible. Because of its importance in
website design tips, make sure that it is not only
on every page, but also the main focus of your
landing page. This is crucial for potential
customers to fill out for further marketing, so
don’t skimp on this one of the easy website
3. Add photos and testimonials for
There’s a big difference here between
testimonials and reviews. Mainly being
that testimonials are hosted on your
website, making them a fantastic
Don’t you feel more confident buying a new
phone case online when there are testimonials
attesting to the cases’ awesome features? You’re
not alone, and this is why making them available
is crucial to your product or service’s credibility.
Try to add photos to your testimonials.
This makes them more eye-catching
and credible to a lead. It makes words
on a page appear more personable
Do you think that because nobody has publically
vouched for your product that you don’t have any
testimonials? Think again. Revert back to any
correspondence you have had with previous customers
and pull positive mentions from there.
Just be careful not to quote out of context. Stay truthful
throughout this process, and make sure that
appropriate permission is given to post them
What is a trust seal? You’ve most likely run into them on
other e-commerce sites. A trust seal is granted to a
website verifying to visitors that it is legitimate.
Trust seals establish credibility and reassurance, and a
lack of one can even hinder a customer from continuing
through your site. Various studies reveal that the majority
of individuals not only recognize a trust seal, but they
understand it as well. This makes them so important to
incorporate into your website. And with a quick online
search, they are not hard to acquire either.
5. Use action verbiage when
describing your deal.
Using good copy is a huge part of our website
design tips. And in this case to create lead
generation you want to use action verbs. Using
active voice helps customers to visualize
themselves taking action. If customers are taking
the actions you persuade them to take, you have
more leads and a higher conversion rate!
None of the changes that you make to your website are any good
unless you test your results! Customer demographics are vastly
differing amongst products and services. There is no cookie
cutter website design which appeals to everyone. This is why
knowing your customers and testing what you do is imperative
for lead generation! Everything you change or rearrange must be
quantifiable, otherwise you’ll have no idea if those changes are
beneficial or killing your conversion rate. So test, test, test!
But being easy and fairly quick to incorporate
will have a colossal impact on your lead
generation. More leads equals more prospective
customers, which equals the potential of more
money in your pocket!
If this seems to hard or time consuming for you,
ask for some help with your website design.
Check out Source Approach, a one-stop-shop
for help like this.