This Presentation is all about the ideal customer acquisition in Indian Market and the Strategies which can be taken care of by "Mera Medicare" from the indian customer point of view.

1. Ideal Customer
Acquisition
Strategies
Mera
MedicareBy:-Sourav Kumar Mahato
International Management Institute Kolkata(PGDM 2015-17)

2. Introduction
From the book Traction:-
Start-up growth happens in spurts. Initially, growth is usually slow.
Then, it spikes as a useful traction channel is unlocked. Eventually it flattens
out again as a channel gets saturated and becomes less effective. Then, you
unlock another strategy and you get another spike.
When a Business enter into the customer acquisition they Probably start off
by trying random tactics like running a Facebook Ad, writing a Blog Post But
this all is considered to be the Old Tactics and these are not Going to Make
much of an Impact on the Customer. When we strategies them and trying
different tactics, then only this can work out with the customer and we can
expect up-and-to-the-right success.

3. Strategies For
Customer
AcquisitionThe Customer acquisition plan should evolve as you grow. In fact,
it MUST. What works initially might not work later on, and what
doesn’t work now might be worth revisiting in the future.
 Goal Driven Process:-
 Establish The Goal
 Create a process/System to work within
 Fill with Strategies
 Break those down into specific tactics to execute

4. Customer Acquisition
plan
Define the Ideal Customer
Define Your Goals
Define your acquisition Funnel
Know your Metrics
Track every thing from almost day
one

5. Define The Ideal
Customer We will have to identify our customers ideal profile
from finding who they are and how to reach them.
 If we will be able to know our customers then it will
be easier to figure out who are the customers and
how to sell them our products.
 We will be able to come to know if there is any kind
of Misunderstanding between the customer and us.
This means that weather there is a
miscommunication between customer and us.

6. Defining the Goals
From the Book full scale:-
“Determine goals, milestones and priorities. These three
tasks make people more productive. Productivity makes
better use of your time. Time is directly related to growth.
Growth is why we’re here. Therefore, growth is goals,
milestones and priorities.”
The goals might be monetary, user count, activity based
goal. We know about S.M.A.R.T Goals .this should be
applied here and also to focus on more than one goals at a
time.
For customer acquisition the goal might be to get visitors .

7. Define Acquisition
Funnel
Breaking down the Journey the Customer is making to Pay us.
This will help identify where the funnel is Leaky and a result
we will be able to identify the Biggest Opportunities for quick
Wins.
Think the entire Acquisition funnel as Lots of Smaller funnels
Example:-
if anyone is planning to run multiple landing pages and he/she
is sending traffic to them from SEO, content marketing and
paid acquisition, each of those channels are their own funnel
to be measured individually.

8. Know Your Metrics
Figuring out our key business metrics is core to the plan.
Without knowing our key metrics, we might know “I need to
increase traffic” but we aren’t sure what levels we need to get
to. When we do know our metrics, we know what numbers we
need to hit, and that guides what strategies we’ll focus on to
have the best chance of hitting them.
But if we’re just starting out, chances are we don’t know these
numbers, and that’s fine too.
It also tells us how much you can afford to spend to acquire a
new customer. So once we start implementing campaigns,
we’ll know fairly quickly whether something is worth pursuing
or not.

9. Track every thing
from day oneThe best customer acquisition plans have measurement strategies organized in advance.
Most start-up's don’t begin this process early enough, and they pay for it later.
Even if you don’t use the data right away, it will become invaluable when you have the
time to dig into it, or start new campaigns in the future and want to see if they have an
impact.
How do we come know what we need to track? While we can measure just about anything,
it’s not a good idea to measure everything:
 Begin with our goals in mind: prioritize when and what to measure based on the
answers we need to make decisions that will help you grow.
 Measure against our sales funnel: we will have to make sure that we are tracking all the
steps in our funnel. The AARRR metrics should be tracked at a minimum.
 Track to validate experiments: before we run any marketing campaign, we will have to
be sure and known exactly how we will measure our success and track those metrics
before we start.

10. Conclusion
A customer acquisition plan will
gives the best chance of reaching the
goals. But the plan is just the
beginning. Ability to analyse,
execute, and continuously iterate on
the plan will set apart the start-up's
who grow from the ones who don’t.

11. Thank You