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FROM BIG CORPORATE 
TO RUNNING YOUR 
OWN BUSINESS 
5 things they don’t tell you … 
until it’s too late
SOUQALMAL.COM 
#1 BEING AN ENTREPRENEUR IS 
LONELY… ESPECIALLY EARLY ON 
2,800+ PRODUCTS/ 3 COUNTRIES
SOUQALMAL.COM 
#1 BEING AN ENTREPRENEUR IS 
LONELY… ESPECIALLY EARLY ON 
2,800+ PRODUCTS/ 3 COUNTRIES 
Where's the HR team...
SOUQALMAL.COM 
#2 SILICON VALLEY IS NOT THE NORM; 
2,800+ TALENT PRODUCTS/ DOESN’T QUEUE 3 COUNTRIES 
UP
SOUQALMAL.COM 
#2 SILICON VALLEY IS NOT THE NORM; 
2,800+ PRODUCTS/ TALENT DOESN’T 3 QUEUE 
COUNTRIES 
Why do good people ...
SOUQALMAL.COM 
#3 EVEN IN A BUOYANT MARKET, IT IS HARD TO 
FIND THE INVESTORS WHO ARE RIGHT FOR YOU 
2,800+ PRODUCTS/ 3 CO...
SOUQALMAL.COM 
#3 EVEN IN A BUOYANT MARKET, IT IS HARD TO 
FIND THE INVESTORS WHO ARE RIGHT FOR YOU 
2,800+ PRODUCTS/ 3 CO...
SOUQALMAL.COM 
#4 CONVINCING CUSTOMERS TO ACTUALLY PAY 
2,800+ MONEY PRODUCTS/ FOR A NEW PRODUCT 3 COUNTRIES 
IS HARD
SOUQALMAL.COM 
#4 CONVINCING CUSTOMERS TO ACTUALLY PAY 
2,800+ MONEY PRODUCTS/ FOR A NEW PRODUCT 3 COUNTRIES 
IS HARD 
• W...
SOUQALMAL.COM 
#5 CASH IS KING, BUT CUSTOMERS 
2,800+ PRODUCTS/ DON’T SEEM TO 3 CARE 
COUNTRIES
SOUQALMAL.COM 
#5 CASH IS KING, BUT CUSTOMERS 
2,800+ PRODUCTS/ DON’T SEEM TO 3 CARE 
COUNTRIES 
• Didn’t we agree on 30 d...
SOUQALMAL.COM 
FROM BIG CORPORATE TO SME 
2,800+ PRODUCTS/ 3 COUNTRIES 
5 THINGS THEY DON’T TELL YOU… UNTIL IT'S TOO LATE ...
SOUQALMAL.SOUQALMAL.COM 
COM BUSINESS – 
2,800+ PRODUCTS/ 70+ BANKING 3 PRODUCTS 
COUNTRIES 
Especially for the UAE’s 200,...
Ambareen Musa 
CEO & Founder, Souqalmal.com 
@ambareenm
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From big corporate to running your own business

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When you leave a corporation to become an entrepreneur and set up your own business, there are a few things you have to learn the hard way - like it's lonely and it can be hard to find investors and talent alike...

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From big corporate to running your own business

  1. 1. FROM BIG CORPORATE TO RUNNING YOUR OWN BUSINESS 5 things they don’t tell you … until it’s too late
  2. 2. SOUQALMAL.COM #1 BEING AN ENTREPRENEUR IS LONELY… ESPECIALLY EARLY ON 2,800+ PRODUCTS/ 3 COUNTRIES
  3. 3. SOUQALMAL.COM #1 BEING AN ENTREPRENEUR IS LONELY… ESPECIALLY EARLY ON 2,800+ PRODUCTS/ 3 COUNTRIES Where's the HR team, the finance department, the strategy analyst? Why does nothing happen when I’m out on the road? Who can I turn to with ideas & issues?
  4. 4. SOUQALMAL.COM #2 SILICON VALLEY IS NOT THE NORM; 2,800+ TALENT PRODUCTS/ DOESN’T QUEUE 3 COUNTRIES UP
  5. 5. SOUQALMAL.COM #2 SILICON VALLEY IS NOT THE NORM; 2,800+ PRODUCTS/ TALENT DOESN’T 3 QUEUE COUNTRIES Why do good people not want to join a company they don’t know for less pay, fewer benefits - and less certainty?! How do I make them see the vision and the potential of my start-up?
  6. 6. SOUQALMAL.COM #3 EVEN IN A BUOYANT MARKET, IT IS HARD TO FIND THE INVESTORS WHO ARE RIGHT FOR YOU 2,800+ PRODUCTS/ 3 COUNTRIES
  7. 7. SOUQALMAL.COM #3 EVEN IN A BUOYANT MARKET, IT IS HARD TO FIND THE INVESTORS WHO ARE RIGHT FOR YOU 2,800+ PRODUCTS/ 3 COUNTRIES What's the value of my business? What share should I give away? Are the terms fair? Will the investors help beyond just $$$?
  8. 8. SOUQALMAL.COM #4 CONVINCING CUSTOMERS TO ACTUALLY PAY 2,800+ MONEY PRODUCTS/ FOR A NEW PRODUCT 3 COUNTRIES IS HARD
  9. 9. SOUQALMAL.COM #4 CONVINCING CUSTOMERS TO ACTUALLY PAY 2,800+ MONEY PRODUCTS/ FOR A NEW PRODUCT 3 COUNTRIES IS HARD • Why do I only get to talk to the guy down the chain? • What discounts do I give to get in the door? • Why does it take so long to close? • How do I make sure I don’t lose a client over small setbacks?
  10. 10. SOUQALMAL.COM #5 CASH IS KING, BUT CUSTOMERS 2,800+ PRODUCTS/ DON’T SEEM TO 3 CARE COUNTRIES
  11. 11. SOUQALMAL.COM #5 CASH IS KING, BUT CUSTOMERS 2,800+ PRODUCTS/ DON’T SEEM TO 3 CARE COUNTRIES • Didn’t we agree on 30 days payment? • What if, by asking for my money, I annoy the customers I took so much trouble to acquire? • Will they really care if I ‘switch them off’?
  12. 12. SOUQALMAL.COM FROM BIG CORPORATE TO SME 2,800+ PRODUCTS/ 3 COUNTRIES 5 THINGS THEY DON’T TELL YOU… UNTIL IT'S TOO LATE 1. Being an entrepreneur is lonely, especially early on 2. Silicon Valley is not the norm; talent doesn’t queue up to join start-ups 3. Even in a buoyant market, it is hard to find the investors who are right for you 4. Convincing customers to actually pay money for a new product or service is much harder than it seems 5. Cash is king… but customers don’t seem to care
  13. 13. SOUQALMAL.SOUQALMAL.COM COM BUSINESS – 2,800+ PRODUCTS/ 70+ BANKING 3 PRODUCTS COUNTRIES Especially for the UAE’s 200,000 SMEs, compare 70+ bank accounts, credit cards & business loans, plus a knowledge bank of news, guides and opinion for SMEs – all in English and Arabic. www.souqalmal.com/ae-en/sme/ www.souqalmal.com/ae-ar/sme
  14. 14. Ambareen Musa CEO & Founder, Souqalmal.com @ambareenm

When you leave a corporation to become an entrepreneur and set up your own business, there are a few things you have to learn the hard way - like it's lonely and it can be hard to find investors and talent alike...

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