Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Sound Strategies: "If InterContinental were a sound..." | EABIS: Experiential Learning Conference

2,016 views

Published on

These slides give an abbreviated case study of the work Sound Strategies undertook with InterContinental Hotels. The presentation was given in Pecha Kucha style. (Berlin. Nov 2010)

Published in: Education, Business
  • Be the first to comment

Sound Strategies: "If InterContinental were a sound..." | EABIS: Experiential Learning Conference

  1. 2. +
  2. 3. x x x
  3. 6. <ul><ul><li>shared goals </li></ul></ul><ul><ul><li>appropriate tools </li></ul></ul><ul><ul><li>skills acquisition </li></ul></ul><ul><ul><li>sustainable relationships </li></ul></ul>
  4. 7. <ul><ul><li>shared goals </li></ul></ul><ul><ul><li>appropriate tools </li></ul></ul><ul><ul><li>skills acquisition </li></ul></ul><ul><ul><li>sustainable relationships </li></ul></ul>
  5. 8. <ul><ul><li>shared goals </li></ul></ul><ul><ul><li>appropriate tools </li></ul></ul><ul><ul><li>skills acquisition </li></ul></ul><ul><ul><li>sustainable relationships </li></ul></ul>
  6. 9. <ul><ul><li>shared goals </li></ul></ul><ul><ul><li>appropriate tools </li></ul></ul><ul><ul><li>skills acquisition </li></ul></ul><ul><ul><li>sustainable relationships </li></ul></ul>
  7. 10. <ul><ul><li>shared goals </li></ul></ul><ul><ul><li>appropriate tools </li></ul></ul><ul><ul><li>skills acquisition </li></ul></ul><ul><ul><li>sustainable relationships </li></ul></ul>
  8. 11. +
  9. 13. goal
  10. 14. tools
  11. 15. skills
  12. 16. relationships
  13. 17. <ul><ul><li>“ Music plays a more powerful role than I could have ever imagined” </li></ul></ul><ul><ul><li>“ It made us re-examine the brand , and showed how important it was to understand this element of our business better” </li></ul></ul><ul><ul><li>“ It taught me how I had to leave room for other peoples creativity ” </li></ul></ul>
  14. 18. “ If InterContinental were a sound…what would it be?” http://www.emeraldinsight.com “ A ‘sound strategy’ for InterContinental Hotels” http://www.palgrave-journals.com
  15. 19. &quot;I was in the InterContinental Sydney yesterday… they had just launched their sound programme... 3 years on and it keeps on growing!” Vice President - Brand Delivery, IHG
  16. 20. [email_address]

×