Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
EABIS: The network on business in society issues
Next

2

Share

Sound Strategies: "If InterContinental were a sound..." | EABIS: Experiential Learning Conference

These slides give an abbreviated case study of the work Sound Strategies undertook with InterContinental Hotels. The presentation was given in Pecha Kucha style. (Berlin. Nov 2010)

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Sound Strategies: "If InterContinental were a sound..." | EABIS: Experiential Learning Conference

  1. 2. +
  2. 3. x x x
  3. 6. <ul><ul><li>shared goals </li></ul></ul><ul><ul><li>appropriate tools </li></ul></ul><ul><ul><li>skills acquisition </li></ul></ul><ul><ul><li>sustainable relationships </li></ul></ul>
  4. 7. <ul><ul><li>shared goals </li></ul></ul><ul><ul><li>appropriate tools </li></ul></ul><ul><ul><li>skills acquisition </li></ul></ul><ul><ul><li>sustainable relationships </li></ul></ul>
  5. 8. <ul><ul><li>shared goals </li></ul></ul><ul><ul><li>appropriate tools </li></ul></ul><ul><ul><li>skills acquisition </li></ul></ul><ul><ul><li>sustainable relationships </li></ul></ul>
  6. 9. <ul><ul><li>shared goals </li></ul></ul><ul><ul><li>appropriate tools </li></ul></ul><ul><ul><li>skills acquisition </li></ul></ul><ul><ul><li>sustainable relationships </li></ul></ul>
  7. 10. <ul><ul><li>shared goals </li></ul></ul><ul><ul><li>appropriate tools </li></ul></ul><ul><ul><li>skills acquisition </li></ul></ul><ul><ul><li>sustainable relationships </li></ul></ul>
  8. 11. +
  9. 13. goal
  10. 14. tools
  11. 15. skills
  12. 16. relationships
  13. 17. <ul><ul><li>“ Music plays a more powerful role than I could have ever imagined” </li></ul></ul><ul><ul><li>“ It made us re-examine the brand , and showed how important it was to understand this element of our business better” </li></ul></ul><ul><ul><li>“ It taught me how I had to leave room for other peoples creativity ” </li></ul></ul>
  14. 18. “ If InterContinental were a sound…what would it be?” http://www.emeraldinsight.com “ A ‘sound strategy’ for InterContinental Hotels” http://www.palgrave-journals.com
  15. 19. &quot;I was in the InterContinental Sydney yesterday… they had just launched their sound programme... 3 years on and it keeps on growing!” Vice President - Brand Delivery, IHG
  16. 20. [email_address]
  • arttykrup

    Oct. 23, 2014
  • YigitIrde

    Jan. 8, 2011

These slides give an abbreviated case study of the work Sound Strategies undertook with InterContinental Hotels. The presentation was given in Pecha Kucha style. (Berlin. Nov 2010)

Views

Total views

2,091

On Slideshare

0

From embeds

0

Number of embeds

219

Actions

Downloads

0

Shares

0

Comments

0

Likes

2

×