1. Working with Publishers

2. • Founded 2010
• Team of 20
• Clients: Square Enix, Intel, Microsoft, Majesco,
PrimeSense, Leap Motion, Reflexion Health
• Guy Bendov, CEO
DoubleFusion, Shidonni, CellularMagic, GameIS beer
Side-Kick at a Glance

3. Title: PrimeAction
Platform: PrimeSense
Title: Air Time
Platform: PC
Title: Romans from Mars
Platform: iPhone/iPad
Title: Dr. Jolt
Platform: iPhone/iPad
Title: Aquarium
Platform: Intel Ultrabook
Title: Mini Ninjas Adventures
Platform: Xbox 360 Kinect
Side-Kick’s Top Game Productions

4. Video

5. • Knowledge, expertise hubs
• Funding development
• Funding and executing marketing and
distribution
Publishers, what are they good for ?

6. Publishers, why the bad name ?
• They OWN your baby
• They need to manage a portfolio of games
• Strategy and timing changes
• Issues with producers
• Expectations are not set

7. Some Rules

8. 1 Listen to what they are looking for

9. 2 Stand up for your rights, or revenue share

10. 3 If there is a problem, let them know, early

11. 4 It is your game, be responsible for it

12. 5 Know your way in and out

13. 6 Do not work with A$$holes