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Working with Publishers
• Founded 2010• Team of 20• Clients: Square Enix, Intel, Microsoft, Majesco,PrimeSense, Leap Motion, Reflexion Health• Guy...
Title: PrimeActionPlatform: PrimeSenseTitle: Air TimePlatform: PCTitle: Romans from MarsPlatform: iPhone/iPadTitle: Dr. Jo...
Video
• Knowledge, expertise hubs• Funding development• Funding and executing marketing anddistributionPublishers, what are they...
Publishers, why the bad name ?• They OWN your baby• They need to manage a portfolio of games• Strategy and timing changes•...
Some Rules
1 Listen to what they are looking for
2 Stand up for your rights, or revenue share
3 If there is a problem, let them know, early
4 It is your game, be responsible for it
5 Know your way in and out
6 Do not work with A$$holes
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Israeli Game Developemtn Day 2013 - Guy Bendov, Sidekick - Game dev israel working w publishers

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Israeli Game Developemtn Day 2013 - Guy Bendov, Sidekick - Game dev israel working w publishers

  1. 1. Working with Publishers
  2. 2. • Founded 2010• Team of 20• Clients: Square Enix, Intel, Microsoft, Majesco,PrimeSense, Leap Motion, Reflexion Health• Guy Bendov, CEODoubleFusion, Shidonni, CellularMagic, GameIS beerSide-Kick at a Glance
  3. 3. Title: PrimeActionPlatform: PrimeSenseTitle: Air TimePlatform: PCTitle: Romans from MarsPlatform: iPhone/iPadTitle: Dr. JoltPlatform: iPhone/iPadTitle: AquariumPlatform: Intel UltrabookTitle: Mini Ninjas AdventuresPlatform: Xbox 360 KinectSide-Kick’s Top Game Productions
  4. 4. Video
  5. 5. • Knowledge, expertise hubs• Funding development• Funding and executing marketing anddistributionPublishers, what are they good for ?
  6. 6. Publishers, why the bad name ?• They OWN your baby• They need to manage a portfolio of games• Strategy and timing changes• Issues with producers• Expectations are not set
  7. 7. Some Rules
  8. 8. 1 Listen to what they are looking for
  9. 9. 2 Stand up for your rights, or revenue share
  10. 10. 3 If there is a problem, let them know, early
  11. 11. 4 It is your game, be responsible for it
  12. 12. 5 Know your way in and out
  13. 13. 6 Do not work with A$$holes

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