sounddelivery social media conference 31.03.11


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A presentation for the Museums Association Social Media and Museums Conference, 31st March 2011.

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sounddelivery social media conference 31.03.11

  1. 1. Museums AssociationSocial Media and Museums<br />Mark Ellis<br />@sparkellis<br /><br />
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  3. 3. What’s changed?<br />1970<br />1702<br />1916<br />1930’s<br />2011<br />First newspaper published<br />Computer<br />TV<br />Radio <br />3<br />
  4. 4. Why Should We Care?<br />Last year 30.1m adults in the UK – about 60% – accessed the internet every day<br />19.2 million households with an Internet connection in 2010, representing 73 per cent of households<br />43 per cent posted messages to social networking sites, chat sites or blogs<br />31 per cent of internet users aged 45 to 54 go online to post messages.<br />140 million tweets are sent a day <br />Around half a million new twitter accounts are set up each day<br />
  5. 5. How we spend our time online<br /><br />
  6. 6. But its all young people isn’t it?<br />More than two in five (43 percent) of Brits aged 55 to 74 use the internet frequently, says Age UK. <br />
  7. 7. A few statistics<br />More than 500 million active users <br />50% of active users log on to Facebook in any given day <br />Average user has 130 friends on the site <br />Average user clicks the Like button on 9 pieces of content each month <br />Average user becomes a fan of 4 Pages each month <br />7<br />
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  10. 10. Why do we want to use social media?<br /><ul><li>To talk about issues that are relevant to us
  11. 11. To engage with visitors/communities with similar interests
  12. 12. Finding cheaper ways of communicating/marketing our events and exhibitions
  13. 13. To get information that that might be useful to us
  14. 14. Find new audiences?</li></li></ul><li>Engaging with your online communities<br />
  15. 15. 12<br />A Tale of Two Twitter feeds<br />Dr Samuel Johnson<br />Dr Johnson’s House Museum<br />
  16. 16. Dr. Samuel Johnson’s House Museum - @drjohnsonshouse<br />Just over 1000 followers<br />Tweets are from the staff<br />Updates on museum activity, word definitions and interaction with other twitter users<br />
  17. 17. Dr. Samuel Johnson - @drsamueljohnson<br />Fake account taking on the persona of Dr. Samuel Johnson<br />Over 33,000 followers<br />Frequent coverage in the media, book of his best tweets released at Xmas 2010<br />Tweets about modern topics in the “voice” of Samuel Johnson<br />
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  20. 20. Torquay Museum, Devon<br />Have a standard Fanpage<br />Have also created a profile for a sarcophagus of a young boy on display in the museum, portraying him as a real (albeit deceased) boy<br />Often referred to as a “friend finder’, this type of account is a creative way to reach your fans on Facebook<br />
  21. 21. Speaks like a real person would, uploading images like you would on your own Facebook profile<br />Personable, using language that the followers will understand to describe what’s going on<br />Responds to interaction from the visitors, ensuring conversation continues<br />
  22. 22. Giving information to the visitors of the museum in an original way<br />Encouraging people to interact with the museum’s other presence on Facebook<br />
  23. 23. Why does it work?<br />Original and engaging – Psamtek’s profile gets much more interaction than Torquay’s other fanpage<br />An entertaining way to interact with your audience<br />Can help to shed the “stuffy” impression that many young people have of museums<br />More likely to be shared by your audience than a standard fanpage<br />
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  25. 25. “bloggers in residence”<br />
  26. 26. Social Media Landscape<br />These are the tools that allow you to do something<br /> Its up to you to figure out what the *something* is!<br />23<br />