Social Media and International Development

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ICT and social media have been taken up with enthusiasm by some in the international development community, seeking innovative solutions to the problems faced by millions of the world’s poorest and most disadvantaged people. This session will look at 3 or 4 ways in which new media has been used in developing countries and will discuss what UK based NGO’s can learn from experiences overseas.

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  • Just came across this which is examining the use of social media in reporting the post 2007 election crisis in Kenya by citizen journalists. The role of social media in improved governance in fragile states is not something I covered much in my presentation but is a fascinating area for further discussion/research.

    Keith Ricketts

    htttp://www.ids.ac.uk/go/about-ids/news-and-commentary/august-2008-news/wiki-workshop-at-ourmedia-7
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  • Social Media and International Development

    1. 1. Media for Development
    2. 2. Social media <ul><li>share opinions, experiences and perspectives </li></ul><ul><li>fundamentally it is about conversation . </li></ul><ul><li>Highly interactive </li></ul><ul><li>The importance of relational networks and of their users </li></ul><ul><li>generating content – not just consuming it. </li></ul>
    3. 3. Media for Development
    4. 4. Who are we trying to reach? <ul><li>Donors </li></ul><ul><li>Beneficiaries </li></ul>
    5. 6. Needs <ul><li>Improved health </li></ul><ul><li>Education </li></ul><ul><li>Poverty reduction/improved livelihoods </li></ul><ul><li>Good governance </li></ul><ul><li>Humanitarian relief </li></ul>
    6. 7. ‘ old media’ 4 development <ul><li>Phone ins </li></ul><ul><li>Listener clubs </li></ul><ul><li>Listeners letters / e-mails read on air </li></ul>
    7. 8. Listening groups
    8. 9. Challenges   IICD www.iicd.org/photos
    9. 10. Ways around
    10. 11. Education <ul><li>Tessafrica.net </li></ul><ul><li>Website providing teacher training materials for primary teachers in Africa </li></ul><ul><li>Open educational resource </li></ul>
    11. 12. Localised for different environments Communities Open Educational Resources (OERs)
    12. 13. Sharing adapted TESSA OERs and new materials
    13. 14. Sharing price information
    14. 15. Sharing knowledge
    15. 16. ZigZagmag.net
    16. 17. ZigZag - UGC and media training <ul><li>http://www.pbs.org/mediashift/ </li></ul><ul><li>http://www.iicd.org/ </li></ul><ul><li>bbcworldservicetrust.org </li></ul><ul><li>http://www.comminit.com </li></ul>
    17. 18. What next?

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