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Kate Fox, Mersey Basin Campaign


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Building your social media presence from scratch: one small organisation's adventures in new media.

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Kate Fox, Mersey Basin Campaign

  1. 1. “ A minidisc on the Mersey and a blogging salmon” Doing new media with very little money Kate Fox, New Media Manager Mersey Basin Campaign
  2. 2. <ul><li>Water quality </li></ul><ul><li>Waterside regeneration </li></ul><ul><li>Community engagement </li></ul>
  3. 5. … tell stories… … have a conversation… … listen to the buzz… … ask opinions… … share links… … ask for help…
  4. 6. local audiences online public non-profit new media niche interests
  5. 8. pick ‘n’ mix Blogging Photosharing Videosharing Podcasts Message boards Chat rooms Social networks Widgets RSS Micro-blogging
  6. 9. Falling off a blog
  7. 10. Hosted by (FREE)
  8. 12. Hosted by (£7 per month)
  9. 13. … Choose a blogging platform you’re comfortable with…
  10. 14. … get connected…
  11. 15. … train your bloggers…
  12. 16. … write some content… … and keep going!
  13. 17. Green team 2CV
  14. 18. She’s lost control…
  15. 19. (FREE)
  16. 21. The power of audio…
  17. 23. Editing: Adobe Audition (c. £350) Or (free) / Garage Band (Mac)
  18. 24.
  19. 25. <ul><li>Showcased at venues along the Mersey, including the Albert Dock, Ellesmere Port Boat Museum, Sale Waterside Arts Centre, Stockport Art Gallery, Liverpool John Lennon Airport & Catalyst Science Centre </li></ul><ul><li>Broadcast on BBC Radio Merseyside </li></ul><ul><li>Enabled interview slots on BBC Radio Merseyside and BBC Manchester, as well as participation in Tenantspin internet TV project </li></ul><ul><li>Led to exposure on Griff Rhys Jones’ Rivers (coming this spring!) </li></ul><ul><li>Adopted by National Museums Liverpool to form part of the content for the brand-new Museum of Liverpool </li></ul>
  20. 28. <ul><li>Choose the right interviewee for the job </li></ul><ul><li>Plan your approach </li></ul><ul><li>Take stock of the surroundings </li></ul><ul><li>Record for the edit </li></ul><ul><li>Check and double-check that recording has worked </li></ul><ul><li>Keep hold of your raw audio </li></ul><ul><li>Think about transcription </li></ul><ul><li>Edit efficiently </li></ul><ul><li>Extra resources: community radio training / </li></ul><ul><li> </li></ul><ul><li>Do your project for yourselves </li></ul>
  21. 29. Video killed the radio star?
  22. 30.
  23. 31. All of a Twitter…
  24. 32. <ul><li>It’s not about you, it’s about other people’s relationship with you, and about being a useful member of the community. </li></ul><ul><li>It’s about conversation and building relationships – it takes time and effort, and it isn’t instant, or easy to measure. </li></ul>
  25. 33. Walter’s last word…