Dogs Trust Digital Marketing Social Media Exchange


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Digital Marketing team Jacqui Darlow and Alexandra Goldstein will describe the ways Dogs Trust embraces social media to increase brand warmth and engage with current and future supporters, followed by a Q&A on all things social and web.

Published in: Technology

Dogs Trust Digital Marketing Social Media Exchange

  1. 1. <ul><li>Dogs Trust </li></ul><ul><li>Alexandra Goldstein | Web Editor </li></ul><ul><li>[email_address] </li></ul>Digital Marketing through Social Media
  2. 2. <ul><li>Why use social media? </li></ul><ul><li>Where are we online? </li></ul><ul><li>Who are we talking to? </li></ul><ul><li>What are we saying? </li></ul><ul><li>What have we learned? </li></ul>
  3. 3. Donation application and impulse donations (PayPal) Links to other networks (YouTube, Flickr) News and Events And of course, The Wall User generated media and discussion <ul><li>Most popular in the UK </li></ul><ul><li>Offers most ‘ownership’ of page to supporters </li></ul><ul><li>31,700 ‘fans’ and counting…! </li></ul>
  4. 4. <ul><li>Least interactive, but very popular worldwide </li></ul><ul><li>Interact with professionals, businesses, bands etc </li></ul><ul><li>Status updates are handy </li></ul><ul><li>Easy to brand page </li></ul><ul><li>500 fans </li></ul>
  5. 5. <ul><li>Younger audience </li></ul><ul><li>Creative competitions (whiteboard) </li></ul><ul><li>1,000 members </li></ul>Exploring the theme of our slogan: A dog is for life, not just for Christmas
  6. 7. <ul><li>Give the team a personality </li></ul><ul><li>Tell supporters’ stories </li></ul><ul><li>General content / aggregation </li></ul><ul><li>Freedom to broaden message </li></ul>
  7. 8. <ul><li>Started as a photo bank, became a 45,000+ strong community </li></ul><ul><li>Direct engagement on topics that really matter to dog lovers </li></ul><ul><li>Spreading our campaigns messages </li></ul><ul><li>Global audience </li></ul>