Ali Holder Group Tweeting

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Group Tweeting - Finding your organiation's voice on Twitter, with Ali Holder - Information Development Librarian at Westminster Libraries.

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Ali Holder Group Tweeting

  1. 1. Group Tweeting <ul><li>or </li></ul><ul><li>finding your organisation’s voice on Twitter </li></ul><ul><li>Ali Holder </li></ul><ul><li>Westminster Libraries </li></ul>
  2. 2. @WCCLibraries: a work in progress <ul><li>Started at beginning of March 2009 </li></ul><ul><li>Currently a lone tweeter, yours truly </li></ul><ul><li>First tweet: ‘Planning to put all news and events in libraries here. Also additions to the 24/7 library of exclusive online resources for library members.’ </li></ul>Why we took the plunge:
  3. 3. Immediate, updateable from anywhere – and fed into site, so not just for Twitter users
  4. 4. Push news to interested parties: … so they don’t have to check our web site to find out
  5. 5. Getting others to broadcast for us!
  6. 6. How we got started <ul><li>Got buy in from senior management, because speaking in Libraries name </li></ul><ul><li>Set up @WCCLibraries account in name of Westminster Libs (Libraries = too long, grrr) </li></ul><ul><li>Completed biography and added link </li></ul><ul><li>Posted! </li></ul>
  7. 7. Aims <ul><li>Tweet once or twice a day, most days – not too much, not too little </li></ul><ul><li>Set up business continuity manager with mobile phone access for emergencies & last minute closures etc. </li></ul>
  8. 8. Aims <ul><li>Mainly post news & events, but also draw attention to existing / regular / ‘hidden’ aspects of service </li></ul>
  9. 9. Issues <ul><li>Organisational voice (- more of which later) </li></ul><ul><li>Broadcasting, not conversing </li></ul><ul><li>Access within work setting = restricted </li></ul><ul><li>Getting customers & potential customers to follow us – how to increase proportion of followers who are customers </li></ul>
  10. 10. Lessons <ul><li>Most RT success is with ‘typical Twitter user’ interests, ie: free wifi </li></ul><ul><li>Use search tool to find out what people are saying about us </li></ul><ul><li>Need to find out who our followers are </li></ul>
  11. 11. More lessons <ul><li>Proactive use allows us to build trust and demonstrate use to organisation </li></ul><ul><li>Ditto for users – create a product that gives them a reason to sign up, instead of waiting </li></ul>
  12. 12. Who would you rather follow?
  13. 13. ...or perhaps...?
  14. 14. Finding our voice: Who’s tweeting? <ul><li>Organisational voice – Cons </li></ul><ul><ul><li>Not ‘naked’ </li></ul></ul><ul><ul><li>Can sound cold or officious </li></ul></ul><ul><ul><li>Difficult to engage in conversation </li></ul></ul>
  15. 15. Finding our voice: Me, us – or them? <ul><li>Organisational voice – Pros </li></ul><ul><ul><li>Builds trust from the organisation </li></ul></ul><ul><ul><li>Does not alienate people </li></ul></ul><ul><ul><li>Keeps wider user group - and potential user group - in mind </li></ul></ul>
  16. 16. Future plans <ul><li>Group tweeting – or group of tweeters? </li></ul><ul><li>More, more, more feeds </li></ul><ul><li>More use of hashtags? </li></ul><ul><li>Tweeting through events? </li></ul><ul><li>Feedback and conversation </li></ul><ul><li>How do we measure success? </li></ul><ul><ul><li>it’s a process not a project </li></ul></ul>
  17. 17. Tips <ul><li>Never forget the biog section </li></ul><ul><li>Work out who’s speaking </li></ul><ul><li>Provide links (notlong.com etc.) </li></ul><ul><li>Don’t protect updates </li></ul><ul><li>Watch how others do it </li></ul><ul><li>Don’t exclude – have a feed </li></ul>
  18. 18. References & links <ul><li>www.twitter.com/WCCLibraries </li></ul><ul><li>www.westminster.gov.uk/libraries </li></ul><ul><li>http:// blog.mrtweet.net / </li></ul><ul><li>http://technologizer.com/2009/05/11/ten-twitter-mythconceptions/ </li></ul><ul><li>http:// blogs.zdnet.com/BTL/?p =17722 </li></ul><ul><li>Thank you </li></ul>

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