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Attribution Theory


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Attribution Theory

  2. 2. Reflection Activity <ul><li>I would like you to take a moment to think about one good thing that has happened to you this week. Think about the main reason why this good thing happened.   </li></ul>
  3. 3. ATTRIBUTION THEORY <ul><li>One of the most amazing features of human beings is this: We try and explain Anything. </li></ul>
  4. 4. ATTRIBUTION THEORY <ul><li>According to FRITZ HEIDER : </li></ul><ul><ul><li>THE REASON BEHIND THE BEHAVIOR CAN BE INTERNAL / EXTERNAL ATTRIBUTION. </li></ul></ul><ul><li>Internal attributions </li></ul><ul><ul><li>personality characteristics </li></ul></ul><ul><ul><li>beliefs </li></ul></ul><ul><li>External attributions </li></ul><ul><ul><li>situational pressure/influence </li></ul></ul><ul><li>Example: Student turns in papers late </li></ul><ul><ul><li>Internal: lazy, partying all the time </li></ul></ul><ul><ul><li>External: family problems, working, girlfriend </li></ul></ul>
  5. 5. ATTRIBUTION THEORY <ul><li>Locus of Causality </li></ul><ul><li>Internal is when you believe the outcome is a response of your ability or effort.  External is when you believe the outcome is a response of the task difficulty or luck.   </li></ul><ul><li>Stability </li></ul><ul><li>Is whether you believe that the outcome is either stable (same outcome will occur every time) or unstable (the outcome will vary). </li></ul><ul><li>Controllability </li></ul><ul><li>Is whether you believe that the outcome is either controllable (by yourself) or uncontrollable (not in your control).   </li></ul>
  6. 6. Using Attribution Effectively <ul><li>There are two steps to effective use of attribution: </li></ul><ul><li>  </li></ul><ul><li>First, it must be applied in a situation where people are thinking about why things are happening. </li></ul><ul><li>  </li></ul><ul><li>Second, the explanation must be an internal attribution.   </li></ul><ul><li>Remember Less Is More .  The less you do and the more you let the receiver think; the more change that occurs.   </li></ul>
  7. 7. THANK YOU