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  1. 1. C S R <br />FLAVOR IN ADVERTISMENTS<br />Presented by <br /> Binesh<br /> Soumya<br />
  2. 2. Corporate Social Responsibility<br /><ul><li> CSR means “Commitment of business to contribute to sustainable economic development working with family and employees.</li></li></ul><li>Why Companies engaged in CSR?<br />Creating a positive perception of the company<br />Pre-empting negative reaction about the company<br />Providing logistical advantage<br />Aiding in risk management<br />Helping in brand differentiation <br />Acting as a soft power.<br />
  3. 3. Content and Delivery of CSR<br />Create more positive news<br />Create a good perception of yourself<br />Talk about your CSR activities<br />Think about social media<br />Talk in several media<br />Participate actively in social media<br />
  4. 4. CSR flavor in Advertisements<br />
  5. 5. CSR flavor in Advertisements<br />
  6. 6. Conclusion<br />It is a new concept to India<br />Big business houses have had a tradition of helping poor people<br />Adithya Birla – temples and dharmasalas<br />Tata Institutes <br />The promotional tools to drive messages to the consumers mind.<br />Corporate also realized the ethical value <br />of advertisements<br />
  7. 7. THANK YOU<br />