INTRODUCTION Review of my credentials will confirm that I am capable of serving as the catalyst for achieving revenue objectives and organic growth through effective contributions. I am a result-oriented with over 25 years of extensive experience in Strategic Planning & Management, Profit Centre Operations, Business Development, Sales & Marketing, Product Management, Sales Promotion and Team Management. I am presently associated with Pioma Industries (RASNA GROUP), (HQ at Ahmadabad), Gujarat as “General Manager- International Department”. I understand that working for your organization requires a candidate who is team oriented and is able to deal with people in various departments. I am confident that I possess these skills, which will help me to perform the job efficiently and effectively. My goal is to transit my enthusiasm, creativity and experience into a position, where I continue to provide the strategic and tactical leadership critical to retaining valued customers of an organization. I am certain that my presence in your team will prove to be beneficial to your organization. As such, I would welcome an opportunity to speak with you to evaluate your needs and share my ideas.
SEEKING OPPURTUNITY Seeking senior level (CEO/VP/GM)assignments in International Sales & Marketing / Business Development / Channel Management with an organisation of high repute, preferably in FMCG / Foods & Beverages / ITES / BPO / Banking / Financial / Retail Services industry, preferably in FMCG sector
PROFESSIONAL PREFACE General Manager- International Department: Pioma Industries (RASNA GROUP), (HQ at Ahmadabad), Gujarat, INDIA A seasoned professional with 25.5 years of success achieving revenue, profit and business growth objectives within start-up, turnaround and rapid-change environments. Major experience in heading diversified industries in Domestic & International Sales & Marketing operations with niche market segments and also volume brands with market spanning across all cross section of demographic profile. Extensive experience in setting up and managing business operations which require deep understanding of critical business drivers in multiple markets and industries; highly successful in building relationships with upper-level decision makers and business partners. Well versed with all Part of India, Nepal, Bhutan, Bangladesh, Africa, Gulf, USA, Canada, U.K., Sri Lanka, Netherland, Australia, New Zealand. A planner with cross functional expertise in planning, market penetration, product launch & management, key account management, Channel Management, Franchise Management with skills in P & L management and competitor / market analysis. Spearheaded numerous business development & market expansion initiatives. An effective communicator & team leader combined with detail oriented attitude with ability to interact effectively.
PROFICIENCY FORTE Establishing short / long term budgets in tune with corporate strategies for achieving business targets. Formulating business planning, forecasting & analysis for assessment of revenue potential in business opportunities. Developing relationships with key decision-makers in target organisations and establishing tie- ups for business development. Analysing & reviewing the market response / requirements and communicating the same to the sales teams for accomplishment of the business goals. Executing promotions / launches in sync with regional characteristics. Identifying and networking with channel partners, resulting in deeper market penetration and reach; building brand focus in conjunction with operational requirements. Evaluating performance & monitoring their sales and marketing activities. Designing and managing brand image building and product awareness campaigns. Overseeing sales & marketing operations; achieving increased business growth. Identifying streams for generating revenues & developing marketing plans to build consumer preference. Conducting competitor analysis by keeping abreast of market trends & achieving market share metrics. Networking with financially strong & reliable dealers / distributors for deeper market penetration & improved market share. Recruiting, leading, mentoring & monitoring the team members to ensure efficiency in process operations and meeting of individual & group targets.
GM-INTERNATIONAL at RASNA Since Apr’08 with Pioma Industries (RASNA GROUP), (HQ at Ahmadabad), Gujarat as General Manager- International Department Report to Mr Piruz Khambatta, CMD, RASNA GROUP (see web site: www.rasnainternational.com ) Accountabilities Directing a wide range of activities entailing sales, marketing operations, C & F Operations, Recruitment, Business Development in SAARC Countries. Gulf, Middle East, USA, Canada, U.K., Netherland, Australia, New Zealand, Africa, etc. Overseeing brand development; rejuvenating cordial interest between company & importers, marketing research project and its other related duties launched lots of new product (Ethnic Food Products, Jam, Pickles, Tea Mix, Milk Shakeup, Ready to Eat, Snacks, etc) of 10 varieties. Managing various functions such as new branding, third part job work arrangement, designing, attractive packaging, attractive consumer schemes (Especially for kids & Trip to India Contest). Joint Venture in Bangladesh(Dekko Foods Ltd), UAE, Egypt & USA Spearheading 4 job working units in India Attainments Instrumental in generating business worth of Rs 120 Crores per annum. Achieved 100% growth.
NEW PRODUCTS(SHAKE UP , JAM,PICKLE ,KALA KHATTA)LAUNCHED IN RASNANew Products RangeLaunched Successfullyin USA ,Canada,Australia ,NewZealand ,UK, SouthEast Asia ,Gulf ,Africa,etc…..
VICE PRESIDENT at NATRAJ FOODS Nov’06-Apr’08 with Natraj Cold Storage & Food Pvt. Ltd. , (HQ at Indore) reported to MD. The Growth Path Nov’06-March’07 Regional Sales Manager – South, INDIA ,Bangalore H.Q. Apr’07-Apr’08 V. P. Marketing. (Promoted) Accountabilities Directing a wide range of activities entailing sales, marketing operations, C & F operations, recruitment, business development etc in India and SAARC countries for the LIP CHIP Brand Potato Chips, Namkeen, Sweet, Extruded Snacks. Managing export operations for Nepal, Bhutan and Bangladesh. Supervising brand development; rejuvenating cordial interest Between Company & Distributors. Conducting market research project and its other related duties launched lots of new product (Extruded Snacks Food Products, Nankeen) of 10 varieties. Managing various functions such as new branding, job work arrangement, designing, attractive packaging, attractive consumer schemes (Especially for kids). Attainments Successfully generated business worth Rs. 40 Corers per annum. Pivotal in appointing 22 C & F Agents in India (Kolkata, Patna, Ranchi, Orissa, Guwahati, Raipur, Indore, Delhi, Mumbai, Nagpur, Lucknow, Ahemadabad, Ludhiana, Ambala, Jammu, Shimla, Rodki, Jaipur, Chennai, Cochin, Hyderabad and Bangalore). Successfully recruited 6 RSM, 20 ASM, 40 SO & 105 SR, and managed them for the profitability of the company. Achieved 100% growth.
NEW PRODUCTSLAUNCHED IN NATRAJFOODS (LIPCHIPPOTATO CHIPS)SUCSSESFULLYLAUNCHED IN ENTIREPAN INDIA ,NEPAL,BHUTAN &BANGLADESH….
JOINT VENTUREWITH LEADINGEUROPEANCOMPANYJV with Leading EuropeanCompany ,Belgium based“Vermeiren Princes” ,BiscuitsManufacturer with Organic &Natural Ingredients ,No Egg ,NoAnimal Fat ,No Sugar ,TotallyHealthy Food….
NATIONAL SALES MANAGER at JAGDALE Jan’03-Nov’06 with Jagdale Industries Ltd. (see website: www.jagdale.com ), Bangalore as National Sales Manager Reported to JMD Accountabilities Directing a wide range of activities entailing sales, marketing operations, C & F Operations, Recruitment, Business Development in SAARC Countries for the BIJOIS Brand Fruit Drinks. Generating a business of worth Rs. 36 Corers per annum. Designing, attractive packaging, attractive consumer schemes (Especially for Kids - Develop New Eye Masks). Attainments Instrumental in the appointment of 18 C & F Agents in India (Kolkata, Patna, Ranchi, Orissa, Guwahati, Raipur, Indore, Delhi, Mumbai, Nagpur, Lucknow, Ahemadabad, Ludhiana, Ambala, Jammu, Shimla, Rodki and Jaipur). Recruited 4 RSM, 12 ASM, 40 SO & 80 SR and managed the profitability of the company. Pioneered in initiating Super Stockiest System in Karnataka and appointed 14 SS. Launched a new product (Extruded Snacks Food Products) of four verities, handling the various functions such as New Branding, Job Work arrangement with (M/s Chipper Snackers Pvt. Ltd., Bangalore, and Mr. Subhash Ramachandran). Increased business growth of 65%. Achieved 100% growth.
COMMENCE CAREER TENURE ORGANISATION DESIGNATION May’98-Dec’02 Hulas Biscuit & Confectionary (P) Ltd., Nepal Marketing Manager (Export) Sep’94-Apr’98 Hello Agro Food Products Ltd., (Presently known As Prakash Snacks Foods Pvt. Ltd., Yellow Diamond – Potato Chips), Indore The Growth Path Sep’94-Apr’96 Area Sales Manager Apr’96-Apr’98 Regional Sales Manager – East (HQ at Kolkata) Jan’91-Aug’94 Bakemen’s Industries Ltd., Delhi Sales Officer (HQ at Guwahati) Apr’89-Dec’90 Balsara Hygiene Products Ltd., Mumbai Sales Representative(HQ at Patna) Jun’84-May’88 Richardson Hindustan Ltd., Delhi (Kolkata) The Growth Path ( Newly know as P& G ) Jun’84-May’86 Interim Sales Representative May’86-May’88 Sales Representatives
OTHER INFORMATIONS Trainings Undergone International Sales & Marketing. Import & Export Procedure. Personality Development. IT Credentials: Conversant with MS-Office Applications (Word & Excel) and Internet Applications , Power Point Memberships Lion’s Club of International Bata Nagar GR/322/C. Mohan Bagan Athletic Club of Cal. Management Association Club of Cal. Management Association of Indore & Ahmedabad. CII of Indore & Ahmedabad. International Exhibitions Attended Summer Fancy Food Show 2008 in USA Anuga 2009 in Germany Gulfood 2010 in Dubai. SIAL 2008 in Paris Scholastics D.B.M. Course Institute of Modern Business Management of Calcutta in 1996. LL.B. Calcutta University in 1995. B.Com. Calcutta University in 1988.
PERSONAL DOSSIER Date of Birth: 8th June, 1968 Current Address: Vishal Tower, C43, Ramdev Nagar, Near Anand Nagar Crs, Satellite, Ahmedabad - 380054, Gujarat Permanent Address: 23, Jagtala West, Maheshtala, (Bata Nagar), Kolkata – 700141 Linguistic Abilities: English, Bengali, Hindi, Assamese, Oriya, Nepali, Kannada, Gujarati, Marathi, Telugu, Tamil, Malayalam , Arabic and French .
BEST ACHIVMENTAWRAD AS VP INNATRAJ FOODSWHERE SKY IS THELIMIT……
THANKS & BESTREGARDSI Believe in makingRelationshipforever....Hard Work &Honesty is myMotto....Brand Buildingis my Passion.....SOUMIIK MITRAA