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Group 4 Basic Design


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Group 4 Basic Design

  1. 1. Repetition: Basic DesignC.R.A.P.<br />
  2. 2. What is Repetition?<br /><ul><li>The principle of repetition states that you repeat some aspect of the design throughout the entire piece.
  3. 3. Repetitive elements may be: bold font, a thick rule (line), a certain bullet *, color, design elements, particular format, shapes ,, spatial relationships, etc.
  4. 4. Repetition works to unify all parts of a design.
  5. 5.  Use of Repetition = confirmation that you’re still on the same website.</li></li></ul><li><ul><li>Repeating = visual trick designers use to control a reader's eye & how the reader's attention moves down or across the page.
  6. 6. Repetition helps to organize, unify, and add visualinterest to a page.  If a piece looks interesting, it ismore likely to be read.</li></li></ul><li>Key Idea: REPEAT<br /><ul><li>If a web site looks professional & is easy to navigate, it probably demonstrates repetition of:
  7. 7. color
  8. 8. fonts
  9. 9. graphic elements
  10. 10. navigation
  11. 11. page layout
  12. 12. Strong, repetitive elements help to organize the page into visual units.</li></li></ul><li>Good Example of Repetition <br />Ten24 Media uses a creative grass illustration in both the header and footer.<br /><br />
  13. 13. Good Examples <br />
  14. 14. BAD EXAMPLES OF REPETITION<br />Lackof Unity;No Repetition<br /><ul><li>No Consistency!
  15. 15. Different fonts, colors, shapes, sizes of images, etc. </li></li></ul><li>Bad Example of Repetition <br />
  16. 16. Advice/Suggestions<br /><ul><li>Don’t repeat so much that it becomes annoying or overwhelming</li>