Email marketing 101 for online backup; tips for managed service providers/value added resellers/IT Consultants
SOS Online Backup Email Marketing 101 Summer 2012
Email Marketing 101Selling online backup as an MSP Agenda: Industry overview and opportunity The SOS 360 Degree Partner Program SOS ServerSave features and benefits Data centers and infrastructure Email marketing 101 Pricing Product tour Q&A
SOS Online Backup Leads the Backup Industry Cloud Backup TodaySOS is the technology leader in consumer & SMBbackup• A pioneer in online backup technology since 2006: Over 500K active customers and 900 VAR partners. In excess of 100 man-years in product development.Multiple Technology Megatrends Propelling Online BackupAdoption• Expansion of internet bandwidth• Decrease of hosted storage costs• Technical sophistication of population• Significant increase in size and value of digital data IDC confirms that massive adoption by business community is near term:The continued evolution of these same technology trends will • 16% of companies surveyed by IDC are usingcarry cloud backup adoption into the SMB market and to the online backup todayenterprise. • 69% are evaluating and/or planning to use it
What SMBs are looking for in online backup • Initial online backup adoption occurred primarily within the consumer market, where simple file and folder backup technology serves the needs of home users. • SMB & Enterprise data Protection needs are more complex. • As online backup technology evolves to meet these needs at a lower cost SMB adoption will follow. SOS ServerSave is uniquely suited to meet this growing market demand. SMB & Enterprise Backup Requirements Addressed by SOS ServerSave Total business data Protection, with coverage for workstations, servers, laptops & mobile devices Business Continuity & Disaster Recovery Server application backup and recovery (Exchange, SQL, Sharepoint) Centralized deployment, reporting, and remote management systems Security: support for secure public & private cloud deployments Existing strong growth soon to be augmented by wide-spread business adoption. Large file backup (200GB+) Collapsing the RTO & RPO under 30 mins 4Copyright 2011, SOS Online Backup
SOS 360 Degree Partner ProgramFeatures and BenefitsSOS offers MSPs a business in a box - start selling in three weeks. Website Template Flexibility to update content on website template Integrated billing Customized branding on website template Award winning software No hardware purchase required Weekly live trainings Sales and marketing materials Re-branded client Re-branded sales materials Re-branded marketing materials
SOS ServerSave is a Complete SMB Online Backup SolutionSOS ServerSave Feature Added BenefitsExchange Backup and Granular Recover mail, message, contacts and more Restore deleted files, be regulationRecovery compliantBare Metal ImageCreator Backup Exchange, Windows Servers, SQL Control these from one central location Servers, Sharepoint Servers, and fileservers and quickly send images to SOS cloudOnline Backup & Recovery Backup and recovery for bare metal Control, report, and deploy withoutManager images, files, and folders having to install a separate management agentWorkstation Backup Backup and recovery from laptops, Infinite and automatic archiving, workstations, fileservers, and files and unlimited versioning, unsurpassed speed foldersPremier Web Integration Integrate billing management, merchant Receive a completely rebranded site and accounts, and more shopping cartMobile Backup Android, iPhone Access, share, stream, view data anywhere on the globe.
Los Angeles, Dallas, Houston and TorontoClick Centers Master title styleData to edit 11 global points of presence SOS backs up data to military-grade data centers in London, Toronto, Los Angeles, Houston, Dallas, Melbourne, and South Africa All data centers are secured with 24/7 watch, video surveillance, biometric credential requirements, backup generators, temperature and humidity controls 11Copyright SOS Online Backup
SOS gives you a simple emailcampaign platform – just use it!The Web Integration Package includes aWSYWYG email campaign management tool.• Create campaigns• Use HTML (or not)• Upload lists of customers or prospects to send your campaigns• Monitor the results
Develop your offers (but don’t over-develop them)Who are you going to send to?• Free trials• Customers whom you’d like to upgrade• OthersWhat offers might you use?• “Get a free disaster recovery plan quote”• “Use coupon code 30OFF to save 30%”• “Get a free business continuity evaluation”Hint: Use existing templates in the SOS Partner Resource Center.
Use simple emails – get straight to thepointYour emails should consist of fourmain parts:1. Start with your offer.2. Give the “call to action”. example: Save 30% TODAY!3. Explain why the customers shoulddo what you’re asking4. Give the “call to action” again!
Pricingto edit Master title style Click and Revenue Opportunity Flexible plans are available to help you get your online backup business started SOS does not limit your margin or take a commission Add server licenses and GBs as you grow your business Business Development assistance is available after you get started Product Series SOS ServerSave 5 SOS ServerSave 10 SOS ServerSave 15 SOS ServerSave 25Server Licenses 5 10 15 25Cloud Space 1024 GB 1536 GB 2560 GB 4096 GBMonthly Price $399 $549 $699 $899Suggested Retail Price $129 $129 $129 $129Margin per Server License $49 $74 $82 $93Monthly Margin Per $246 $741 $1,236 $2,326Package Copyright SOS Online 17 Backup
Click to edit Master title style Get started today!1. Call your SOS Partner Specialist2. Select a plan3. Complete an ROI analysis to find out how much recurring revenue you can make4. Market and sell your new online backup service to your clients5. Watch your online backup client base grow!