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While researching the brand, it became very clear that Evergreen has strong ties to the local community and desires to further expand that awareness and excitement. While leading this team project and developing the presentation, our concept was to dive further into the rich history, engage users via testimonials and social media tools, and provide mobile means of sharing their experience. We presented two concepts to the client on our final night of class and received rave reviews for our unique storytelling ability. Personally, I am proud to have led such a great team project.