LWIT BTAD: Evergreen Hospital Team Presentation

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While researching the brand, it became very clear that Evergreen has strong ties to the local community and desires to further expand that awareness and excitement. While leading this team project and developing the presentation, our concept was to dive further into the rich history, engage users via testimonials and social media tools, and provide mobile means of sharing their experience. We presented two concepts to the client on our final night of class and received rave reviews for our unique storytelling ability. Personally, I am proud to have led such a great team project.

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LWIT BTAD: Evergreen Hospital Team Presentation

  1. 1. AWARENESS/EXCITEMENT/ENGAGEMENTConceptualization of an Exhibit Space
  2. 2. RESEARCH AND GOALS
  3. 3. Research and Goals•  Create Awareness/Excitement for Cancer Center•  Provide Wayfinding During Construction•  Support/Enhance Evergreen Brand
  4. 4. Research and Goals•  Site Visit… •  Took four pages of notes •  Took over 100 photographs
  5. 5. Research and Goals•  Patterns Emerged •  Story, family, patient experience, community, and hope •  “Cracking the Code”
  6. 6. COMMUNICATION GOALS
  7. 7. Communication Goals•  Communicate High Level of Care Evergreen Offers•  Build Connections Between Patients/Doctors/Staff•  Generate Interest in Surrounding Community•  Give Hope, Assurance, Peace of Mind
  8. 8. “How does one exhibit provideawareness, build connections, ”and generate peace of mind?
  9. 9. AWARENESS
  10. 10. Awareness•  The Message •  History •  Awards •  Testimonials •  New Cancer Center
  11. 11. Awareness•  History •  Tells story of Evergreen •  Roots Evergreen in the community •  Generates pride in their hospital
  12. 12. Awareness•  Awards •  Create patient assurance •  Showcases doctors •  Differentiates Evergreen •  Only hospital 4 years running to receive Clinical Excellence Award
  13. 13. Awareness•  Testimonials •  Instead of convincing, we want to attract patients •  Believe word of mouth and referrals •  Showcase passion felt by all employees at Evergreen •  Provides doctor’s perspective •  Personalizes a hospital, makes it relatable, an extended family
  14. 14. Awareness•  New Cancer Center •  Centralized services •  New services •  Research aspect of center •  Focus on… •  Technology •  Same support/doctors/insurance
  15. 15. CONTINUITY
  16. 16. Continuity•  Support the Evergreen Brand
  17. 17. Continuity•  Abstracted Elements •  Shapes of tree/nature/northwest •  Natural symbols •  Objects that attract
  18. 18. AUDIENCE ENGAGEMENT
  19. 19. AudienceEngagement•  Physical Environment •  Floorplan/furniture
  20. 20. Audience Engagement•  Challenge and Course Correction
  21. 21. Audience Engagement•  Physical Exhibit
  22. 22. Audience Engagement•  Interactive Elements
  23. 23. Audience Engagement•  Digital Displays •  Video testimonials •  Complete information •  Links to hospital & research
  24. 24. Audience Engagement•  Personal Devices
  25. 25. Audience Engagement•  Social Networking Campaigns •  Point to existing channels •  Check-in option •  Encouragement to share
  26. 26. CONCEPT DEVELOPMENT
  27. 27. Concept Development•  Brainstorming
  28. 28. Concept Development•  Sketching
  29. 29. Concept Development•  Model Making
  30. 30. FIRST CONCEPT
  31. 31. First Concept•  Circles/Curves/Circumference •  Emotional •  Childlike •  Naturally drawn to circles •  Fun to walk around •  Material is flexible
  32. 32. First Concept•  Sketches •  3D vs. 2D •  Interactive element •  Encourages exploration •  Create user experience
  33. 33. First Concept
  34. 34. SECOND CONCEPT
  35. 35. Second Concept•  Hanging Panel Concept •  Compliments existing renderings •  Cost effective •  Material is flexible
  36. 36. Second Concept•  Sketches •  Designed for impact •  Drawn to faces •  Sectional content
  37. 37. Second Concept
  38. 38. ADDED VALUE
  39. 39. Added Value•  Interactive Displays •  Separation of content •  Timeless •  Still valid after renovation •  Can be updated/ expanded/enhanced •  Moveable
  40. 40. Added ValuePhysical Virtual Personal Local
  41. 41. CONCLUSION
  42. 42. Conclusion•  The Experience •  We are college students •  This is one single course •  Experience could have been similar to other courses
  43. 43. Conclusion•  The Difference •  Real client •  Cancer is a very personal experience •  Some of us have lost friends, family members, or even been admitted for cancer related concerns •  More than a school project •  Emotionally vested in the user •  Going down wrong path helped us grow •  Became a chance to use our skills to give people hope, happiness, a moment of diversion, in stressful time
  44. 44. THANK YOU
  45. 45. Thank You•  For Opportunity•  For Taking a Chance•  For Allowing us to Elevate Design Process
  46. 46. QUESTIONS
  47. 47. EL FIN.

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