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Walt Disney case study<br />A turn in the Colombian audiovisual industry<br />
The business model of the Colombian audiovisual industry is characterized by a need in specific creative works answered by...
Colombian micro-enterprises benefit from an abundant and competitive qualified handwork.<br />They are specialized in the ...
By entering the American market, technological synergies have been generated.<br />Local talent has been enhanced.<br />Ta...
Choosing Colombian companies hasn’t only been a question of price, often the talent and creativity of their handwork has b...
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Caso Walt Disney

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Caso Walt Disney
MBA, Universidad EAFIT
2009

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Caso Walt Disney

  1. 1. Walt Disney case study<br />A turn in the Colombian audiovisual industry<br />
  2. 2. The business model of the Colombian audiovisual industry is characterized by a need in specific creative works answered by an abundant and qualified handwork.<br />Customised demand and competitive handwork<br />
  3. 3. Colombian micro-enterprises benefit from an abundant and competitive qualified handwork.<br />They are specialized in the creation of 3D animations for architects, publicists or graphic designers.<br />Competitive advantages<br />
  4. 4. By entering the American market, technological synergies have been generated.<br />Local talent has been enhanced.<br />Taxes have been reduced on the purchase of technology between the U.S. and Colombia.<br />Internationalization and technological transfers <br />
  5. 5. Choosing Colombian companies hasn’t only been a question of price, often the talent and creativity of their handwork has been put in the spotlight.<br />The 3D animation industry relies on a fair balance of technology and talent, which makes both of them vital to successful business.<br />The colombian particularity<br />

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