POWERING PROXIMITY Sean O Sullivan CEO, Rococo So*ware sos@rococoso*.com twi5er @sos100
Rococo and JSR82 Rococo helped write the original Java/Bluetooth Standard (JSR82) and conInues to drive that standard today (Release 4 just completed). Rococo oﬀers the most widely deployed JSR82 implementaIon in the world (196M units and counIng). JSR82 Java/Bluetooth OS / Java VM Phones
VisionMobile Market Maps Distilling market noise into market sense www.100millionclub.com Embedded software shipments (cumulative) handsets shipped 100 million 500 million 1 billion company product type HQ (million) 0 100M 200M 300M 400M 500M 600M 700M 800M 1B 2B 3B 4B 5B 6BThe 100 Million Club is the watchlist of Applications (embedded)software companies whose products havebeen embedded on more than 100 million 3 Quickoffice Mobile Office enterprise application USA 377 Rmobile handsets. The current editionfeatures cumulative shipments up to theend of 2010. BrowsersDespite the apparent opportunity in the 4 ACCESS Netfront browser Japan 843 Eone-billion-a-year handset market, very 5 Myriad Group Browser browser Switzerland 2246 R Rococo: No. 1 Independentfew software companies have managed toovercome the commercial and technical 6 Opera Opera Mobile browser Norway 172 Echallenges inherent in the mobile industry. 7 Various WebKit browser engine USA 515 EWorldwide Handset Shipments in JSR82 vendor with 196M units 2H10780 million Middleware Aricent Media EXP suite audio/video codecs USA 574 RKey insights 8 9 ARM Mali-JSR184 graphics middleware UK 215 R- Total handset shipments for the secondhalf of 2010 were 780 million, a 25% # BitFlash Mobile SVG graphics engine Canada 529 Rincrease over the first half. A handful ofsoftware products, like vRapid Mobile by # Carrier IQ Mobile Intelligence analytics module USA 136 RRed Bend and CAPS by Scalado, managed # HI CORPORATION MascotCapsule graphics engine Japan 675 Eto tap a sizable portion of this figure,having more than 100 million shipments in # Ikivo SVG Player graphics engine Sweden 450 RH2 2010 alone. # Mimer Mimer SQL database engine Sweden 125 R- WebKit continues to grow, fueled by theaccelerated rate of smartphone # Myriad Group Messaging client messaging middleware Switzerland 1182 Rpenetration. Up to the end of 2010, # Nuance VSuite speech recognition USA 500 RWebKit-based browsers had been shippedin more than half a billion handsets # NXP Software LifeVibes MxMedia multimedia middleware Netherlands 855 R- Myriad Group is now the only company # PacketVideo CORE video codecs USA 454 Rto have 3 products with more than 100million shipments, after Nuance merged # Red Bend Software vRapid Mobile firmware update USA 1010 Rtwo products into T9/XT9/T9Trace. With # Rococo Impronto TLK bluetooth middleware Ireland 196 Rthe products combined, cumulativeshipments have reached a staggering 10.5B # Scalado CAPS graphics engine Sweden 830 Rshipments.Research notes Kernel ComponentsHandset shipments refer to cumulative Micron Flash Data Integrator file system USA 1000 Rlicensed units, which have been pre-loaded #on handsets shipped by the end of 2H10. # Open Kernel Labs OKL4 microkernel USA 1200 R Input engines # Nuance T9/XT9/T9Trace text input engine USA 6150 R E=estimate R=reported by vendorPublished in April 2011. Licensed for use under a Creative Commons Attribution No Derivatives 3.0 license.VisionMobile believes the statements contained in this document toCopyright VisionMobile. Some rights reserved. be based upon information that we consider reliable at the time of publication. The 100 million club is based on an original concept by Morten Grauballe. H2 2010 Update v.2
+ + LocalSocial Client Libraries Apps Cloud Service for Mobile Devices Developers build proximity-enabled applications using theLocalSocial Libraries. The libraries in turn use the LocalSocial Cloudservice (via APIs). LocalSocial Developers Retail / Location Cloud Service Partner Apps can react when other LocalSocial-enabled Apps are within range,or when any location is within range. Enables loyalty tracking, hyperlocaloffers, vouchers, gaming, social browsing….
ArchitectureMobile Proximity Cloud Social Oauth LinkedIn Android Dowser Dowser Android Tagster J2ME Website mylocalsocial.com Interface for third party service LinkedIn Facebook API LocalSocial Library LocalSocial Service Twi5er JSR82 Last.fm Android Server DB Java /J2ME
ApplicationsPerson to person Person to Business
How can LocalSocial be used in Applica7ons? LocalSocial LocalSocial Cloud Service Cloud Service Retail / LocaIon Partner Person to Person Person to Business Apps can react when other LocalSocial-‐enabled Apps are Enables loyalty tracking, hyperlocal oﬀers, vouchers, nearby gaming, social browsing….
Business Model Apps with high API usage pay for throughput Charge for Premium Analytics Share a portion of value-transacted in the platform: Ads, Coupons, Vouchers, Real Time Deals