Powering Proximity
twitter: @localsocial blog: blog.mylocalsocial.com
1
2
Proximity, Beacons and iBeacon
The Near and The Now
Proximity Platforms
Why use a platform? What’s in a proximity platfo...
we’re about proximity
Proximity middleware track record at scale (300M phones)
Deep proximity expertise
4
Impronto
‣ Java/Bluetooth
Middleware b...
5
Proximity, Beacons and iBeacon
The Near and The Now
Proximity Platforms
Why use a platform? What’s in a proximity platfo...
The Near and the Now
Proximity
The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
Others
Technology
Proximity
The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
Others
User is Nearby
User Taps
User Scans
SignalsTec...
The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
Others
User is Nearby
User Taps
User Scans
Unlock
Col...
The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
Others
User is Nearby
User Taps
User Scans
Unlock
Col...
11
Bluetooth Smart / Beacons /
iBeacon
12
13
14
15
16
!
Example: Real Estate
!
LocalSocial / SavillsOnShow
https://www.youtube.com/watch?v=nEMapq1MbV0
17
1BN!
Beacons deployed
worldwide by 2018.
Currently, < 1M, excluding
Apple iOS devices.
We are here
18
Proximity, Beacons and iBeacon
The Near and The Now
Proximity Platforms
Why use a platform? What’s in a proximity platf...
19
LocalSocial
In-store engagement platform for Retailers,
Merchants and Venue owners
Soup to Nuts: Apps, Libraries, API, Cloud CMS, Beacons
Product Overview
‣ Cloud CMS
• Set up Locations / Shops, Welcome Me...
21
Cloud based Dashboard and CMS
Apps
iOS and Android, white label ready
+
Use LocalSocial
Library in your app
Configure Locations,
Offers, Loyalty and
more online
Install Beacons
Deploy, promote,...
24
Analytics
25
Proximity, Beacons and iBeacon
The Near and The Now
Proximity Platforms
Why use a platform? What’s in a proximity platf...
26
In no order…
Issues
Android Consistency
Over Hype Bring on the trough!
Bad Behaviour Just because you can - doesn’t mean y...
28
!
Typical deployment
29
(there is no)
Typical deployment
30
(there is no)
Typical deployment
(yet)
Propose a phased rollout : phase 1
Overview
31
Development ReviewSite 1 Sites 2-4
‣ Agree goals for Trial,
user base, styl...
Propose a phased rollout : phase 1
Overview
32
Development ReviewSite 1 Sites 2-4
‣ Agree goals for Trial,
user base, styl...
Propose a phased rollout : phase 1
Overview
33
Development ReviewSite 1 Sites 2-4
‣ Agree goals for Trial,
user base, styl...
Propose a phased rollout : phase 1
Overview
34
Development ReviewSite 1 Sites 2-4
‣ Agree goals for Trial,
user base, styl...
35
!
Uses: a few Faves
In no order…
Uses
Greeting Don’t underestimate the power of a simple greeting
RPRT Offers Harder than we all think
Digital ...
37
Proximity, Beacons and iBeacon
The Near and The Now
Proximity Platforms
Why use a platform? What’s in a proximity platf...
38
!
Some Resources
More information
Don Dodge StreetFight BEEKN
Works @ Google, Developer
Advocate, Google Ventures,
Investor
Covers nearly e...
More information
StreetFight PLACE
@Launch
Beacon
From the Street Fight Magazine
Team
(June, SF)
Indoor marketing, adverti...
More information
MobisFera TI Radius
http://www.mobisfera.com/
summary-real-cases-close-
real-using-ibeacons/
App, Source,...
Obviously not exhaustive…
Things to consider
Whole solution Cost, ubiquity, accuracy, likely changes
Privacy One word: Nor...
Powering Proximity
twitter: @localsocial blog: blog.mylocalsocial.com
43
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LocalSocial Bluetooth Webinar

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LocalSocial gave a webinar talk for the Bluetooth Developer SIG covering proximity, Beacons, iBeacons, Applications, Issues and Resources.

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LocalSocial Bluetooth Webinar

  1. 1. Powering Proximity twitter: @localsocial blog: blog.mylocalsocial.com 1
  2. 2. 2 Proximity, Beacons and iBeacon The Near and The Now Proximity Platforms Why use a platform? What’s in a proximity platform? Issues / Faves Some issues, then some favourite use cases Resources Developer, Company and Conference resources Who are we? LocalSocial Background 1 2 3 4 5
  3. 3. we’re about proximity
  4. 4. Proximity middleware track record at scale (300M phones) Deep proximity expertise 4 Impronto ‣ Java/Bluetooth Middleware based on JSR82 standard ‣ Simplify J/B Apps (midlets) ‣ Sold to handset manufacturers ‣ LG, Samsung, Motorola, SonyEricsson ‣ 300M+ shipped LocalSocial ‣ Proximity Platform ‣ Simplify creation of proximity-enabled apps and services ‣ WiFI, Bluetooth, NFC, Low Energy Bluetooth, iBeacon ‣ SDK, API, Cloud ‣ Build out for retail and other verticals ‣ Offers ‣ Locations ‣ ShopZones ‣ Points ‣ Beacons ‣ Analytics ‣ Apps
  5. 5. 5 Proximity, Beacons and iBeacon The Near and The Now Proximity Platforms Why use a platform? What’s in a proximity platform? Issues / Faves Some issues, then some favourite use cases Resources Developer, Company and Conference resources Who are we? LocalSocial Background 1 2 3 4 5
  6. 6. The Near and the Now Proximity
  7. 7. The Near and the Now WiFi Bluetooth NFC Tag QR Codes Bluetooth Smart Others Technology Proximity
  8. 8. The Near and the Now WiFi Bluetooth NFC Tag QR Codes Bluetooth Smart Others User is Nearby User Taps User Scans SignalsTechnology User in-store User shares Proximity User dwells
  9. 9. The Near and the Now WiFi Bluetooth NFC Tag QR Codes Bluetooth Smart Others User is Nearby User Taps User Scans Unlock Collect Share Reward RAOK* Signals TriggersTechnology User dwells RAOK = Random Act of Kindness User in-store User shares Proximity Connect
  10. 10. The Near and the Now WiFi Bluetooth NFC Tag QR Codes Bluetooth Smart Others User is Nearby User Taps User Scans Unlock Collect Share Reward RAOK* Signals TriggersTechnology Analytics Insight Top Customers User dwells Best offers Most shares Busy hours Footfall RAOK = Random Act of Kindness User in-store User shares Proximity Connect
  11. 11. 11 Bluetooth Smart / Beacons / iBeacon
  12. 12. 12
  13. 13. 13
  14. 14. 14
  15. 15. 15
  16. 16. 16 ! Example: Real Estate ! LocalSocial / SavillsOnShow https://www.youtube.com/watch?v=nEMapq1MbV0
  17. 17. 17 1BN! Beacons deployed worldwide by 2018. Currently, < 1M, excluding Apple iOS devices. We are here
  18. 18. 18 Proximity, Beacons and iBeacon The Near and The Now Proximity Platforms Why use a platform? What’s in a proximity platform? Issues / Faves Some issues, then some favourite use cases Resources Developer, Company and Conference resources Who are we? LocalSocial Background 1 2 3 4 5
  19. 19. 19 LocalSocial In-store engagement platform for Retailers, Merchants and Venue owners
  20. 20. Soup to Nuts: Apps, Libraries, API, Cloud CMS, Beacons Product Overview ‣ Cloud CMS • Set up Locations / Shops, Welcome Messages, Loyalty Schemes, In- Store Offers, manage beacons, track analytics ‣ Dev Platform • Mobile Libraries (iOS and Android), APIs, Documentation, Template Apps - everything you need to roll your own solution ‣ Apps • iOS and Android Apps - available to be white labelled (download from Play or iTunes to try them out) ‣ Beacons • We provide our own retail-class, production ready beacons • Also support 8+ 3rd party Beacon Manufacturers
  21. 21. 21 Cloud based Dashboard and CMS
  22. 22. Apps iOS and Android, white label ready
  23. 23. + Use LocalSocial Library in your app Configure Locations, Offers, Loyalty and more online Install Beacons Deploy, promote, measure 1 2 3 4 Push / Pull Development Platform
  24. 24. 24 Analytics
  25. 25. 25 Proximity, Beacons and iBeacon The Near and The Now Proximity Platforms Why use a platform? What’s in a proximity platform? Issues / Faves Some issues, then some favourite use cases Resources Developer, Company and Conference resources Who are we? LocalSocial Background 1 2 3 4 5
  26. 26. 26
  27. 27. In no order… Issues Android Consistency Over Hype Bring on the trough! Bad Behaviour Just because you can - doesn’t mean you should! Backlash Privacy, Nordstrom, NSA, “black” phones… Scaling Power, management, control, refresh, firmware,… 1 2 3 4 5
  28. 28. 28 ! Typical deployment
  29. 29. 29 (there is no) Typical deployment
  30. 30. 30 (there is no) Typical deployment (yet)
  31. 31. Propose a phased rollout : phase 1 Overview 31 Development ReviewSite 1 Sites 2-4 ‣ Agree goals for Trial, user base, styles of engagement, metrics ‣ Setup merchant Account, acquire content, test in app ‣ Plan beacon locations, visibility, ShopZones ‣ Development for missing features; internal test ‣ Review & green light ‣ Invite users ‣ Merchandising & visible calls to action ‣ Run / monitor activity ‣ Change offers and rewards ‣ Acquire feedback ‣ Check progress, review goals for following site rollouts ‣ Deploy beacons to stores and test ‣ Merchandising and visible calls to action ‣ Invite users ‣ User feedback and surveys ‣ Analytics review, offer performance, points behaviour ‣ Review overall performance ‣ Positives and negatives ‣ Next steps 4 Weeks 2 Weeks 10 Weeks 1 week
  32. 32. Propose a phased rollout : phase 1 Overview 32 Development ReviewSite 1 Sites 2-4 ‣ Agree goals for Trial, user base, styles of engagement, metrics ‣ Setup merchant Account, acquire content, test in app ‣ Plan beacon locations, visibility, ShopZones ‣ Development for missing features; internal test ‣ Review & green light ‣ Invite users ‣ Merchandising & visible calls to action ‣ Run / monitor activity ‣ Change offers and rewards ‣ Acquire feedback ‣ Check progress, review goals for following site rollouts ‣ Deploy beacons to stores and test ‣ Merchandising and visible calls to action ‣ Invite users ‣ User feedback and surveys ‣ Analytics review, offer performance, points behaviour ‣ Review overall performance ‣ Positives and negatives ‣ Next steps 4 Weeks 2 Weeks 10 Weeks 1 week
  33. 33. Propose a phased rollout : phase 1 Overview 33 Development ReviewSite 1 Sites 2-4 ‣ Agree goals for Trial, user base, styles of engagement, metrics ‣ Setup merchant Account, acquire content, test in app ‣ Plan beacon locations, visibility, ShopZones ‣ Development for missing features; internal test ‣ Review & green light ‣ Invite users ‣ Merchandising & visible calls to action ‣ Run / monitor activity ‣ Change offers and rewards ‣ Acquire feedback ‣ Check progress, review goals for following site rollouts ‣ Deploy beacons to stores and test ‣ Merchandising and visible calls to action ‣ Invite users ‣ User feedback and surveys ‣ Analytics review, offer performance, points behaviour ‣ Review overall performance ‣ Positives and negatives ‣ Next steps 4 Weeks 2 Weeks 10 Weeks 1 week
  34. 34. Propose a phased rollout : phase 1 Overview 34 Development ReviewSite 1 Sites 2-4 ‣ Agree goals for Trial, user base, styles of engagement, metrics ‣ Setup merchant Account, acquire content, test in app ‣ Plan beacon locations, visibility, ShopZones ‣ Development for missing features; internal test ‣ Review & green light ‣ Invite users ‣ Merchandising & visible calls to action ‣ Run / monitor activity ‣ Change offers and rewards ‣ Acquire feedback ‣ Check progress, review goals for following site rollouts ‣ Deploy beacons to stores and test ‣ Merchandising and visible calls to action ‣ Invite users ‣ User feedback and surveys ‣ Analytics review, offer performance, points behaviour ‣ Review overall performance ‣ Positives and negatives ‣ Next steps 4 Weeks 2 Weeks 10 Weeks 1 week
  35. 35. 35 ! Uses: a few Faves
  36. 36. In no order… Uses Greeting Don’t underestimate the power of a simple greeting RPRT Offers Harder than we all think Digital Product Information Jewellery, Houses, Cars, … Directions MLB, Department Stores, Airports,… Presence Driver in-cab, child arrives @home, @school, infrastructure 1 2 3 4 5
  37. 37. 37 Proximity, Beacons and iBeacon The Near and The Now Proximity Platforms Why use a platform? What’s in a proximity platform? Issues / Faves Some issues, then some favourite use cases Resources Developer, Company and Conference resources Who are we? LocalSocial Background 1 2 3 4 5
  38. 38. 38 ! Some Resources
  39. 39. More information Don Dodge StreetFight BEEKN Works @ Google, Developer Advocate, Google Ventures, Investor Covers nearly everything that moves involving HyperLocal Ads, Publishing, indoor advertising, etc. Great Blog - also active twitter @dusanwriter “Be the Beacon” :-)
  40. 40. More information StreetFight PLACE @Launch Beacon From the Street Fight Magazine Team (June, SF) Indoor marketing, advertising, positioning conference (July NY) From @Jason and the @Launch Team (June, NY)
  41. 41. More information MobisFera TI Radius http://www.mobisfera.com/ summary-real-cases-close- real-using-ibeacons/ App, Source, iBeacon-able, inexpensive, great support SDK, active on GitHub
  42. 42. Obviously not exhaustive… Things to consider Whole solution Cost, ubiquity, accuracy, likely changes Privacy One word: Nordstorm! Opt-in, opt-out. What’s best practise? Code of conduct. Data Can you handle, process, manage the data that will flow? Customers Handled poorly, can spook people Trials Timings, customer segmentation, use-cases (simple!) 1 2 3 4 5
  43. 43. Powering Proximity twitter: @localsocial blog: blog.mylocalsocial.com 43

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