Ims Gc 2007 V2


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Voice 2.0 talk given at the IMS Global Congress, Amsterdam, Dec 07

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Ims Gc 2007 V2

  1. 1. Web 2.0 + Telecoms = Voice 2.0 Sean O Sullivan, CTO [email_address]
  2. 2. About Rococo and mySay <ul><li>Rococo: Java/Bluetooth middleware </li></ul><ul><ul><li>Shipped on 100+ million phones </li></ul></ul><ul><li>mySay: Voice/Web Services </li></ul><ul><ul><li>Incubated within Rococo </li></ul></ul>
  3. 3. A lightning tour of some “Voice 2.0” players
  4. 12. Let’s step back…
  5. 13. So what do we mean by Voice 2.0? <ul><li>Voice-centric phone services that </li></ul><ul><ul><li>Harness the internet for some or all of those Web 2.0 characteristics </li></ul></ul><ul><ul><li>Integrate web functionality with the phone system to deliver new services </li></ul></ul><ul><li>Not! </li></ul><ul><ul><li>Nothing to do (especially) with VoIP - they tend to work with IP and non-IP phone systems </li></ul></ul>
  6. 14. Voice2.0 ecosystem
  7. 15. Low Cost Routing Social Networks Messaging Mobile Information
  8. 16. Save money or add value Add value Save Money “ In the old world, the economic activity started when the phone call began. In the new world, that’s when the economic activity ends. The money is all in presence, social networking, filtering, privacy management, and so on. It’s a complete inversion of the economics of telephony. Therefore expect many of the vendors to be disemboweled in the process” Martin Geddes, Telepocalypse Blog
  9. 17. What makes these “2.0”?
  10. 18. Web 2.0 Characteristics(*) Architecture of Participation User Generated Content Remixable datasources and mashups Continuous Beta Tagging and the wisdom of crowds Network effects * Shamelessly stolen from Tim O Reilly
  11. 19. Web 2.0 : Data, Data, Data Users Add Value Virtuous Data Cycle links on the web helps Google rank pages DIGGs on Digg rank stories reviews on Amazon, Yelp enrich the catalogue tagged public photos on flickr can create a photo-stories tagged video on YouTube can create ad-hoc TV Massive Amounts of Data Customers Create Data Data Improves Over Time Data Mining Of Customer Data Tuned Services in Real Time Based on That Data
  12. 20. Web 2.0 and Telco Architecture of Participation User Generated Content Remixable datasources and mashups Continuous Beta Tagging and the wisdom of crowds Network effects * Shamelessly stolen from Tim O Reilly When I call, share that (facebook, flickr, whereI’vebeen) ; when I text, share that, let me tell you who my friends are, share my phone status Photos, calls, texts, about ME, about PLACEs, about TRAFFIC, about NEWS, … I’d like my entire text history, searchable; all phone calls, analysable, all location data, re-mixable, do I own my own CDRs? Traffic Data; if 5% of users had GPS and opted-in to share limited location, Telco would have better traffic data than Govt. Make texts public (lower fee); make tag clouds of the content; protect anonymity; you now have a buzz-meter for a city, or a social group You have to find a way to experiment - new services, quickly (trade off, 5 9’s?)
  13. 21. Web 2.0 and Telco(*) : DOH! * Shamelessly stolen from Tim O Reilly YES YES YES YES YES Web 2.0 DOH! Tuned Services in Real-Time Based on That Data YES Data Mining Of Customer Data YES Data Improves Over Time YES Customers Create Data YES Massive Amounts of Data Telco
  14. 23. Phone The Web - Dial2Do a number to call to get things done a mashup of the phone , your contacts , and your favourite web tools and services Calling Dial2Do
  15. 24. Example - Email service “ Email” “ Dave” “ Hi Dave, err. Just wanted To let you know. You’re fired” Call Dial2Do “ Do What?” “ EmailWho ?” “ Email What ?”
  16. 25. Example - conference service Call Dial2Do “ Do What?” “ ConferenceWho ?” “ Please hangup and wait” “ Conference” “ TheGuys” The Guys
  17. 26. Example - twitter service “ Twitter” “ In the pub, the singing has started. ” Call Dial2Do “ Do What?” “ Twitter What ?”
  18. 28. Dial2do Services dial 2 do simple developer interface email sms … ddi or keyword productivity calls microblogs blog
  19. 29. Technology Call Control Asterisk SIP Asterisk IVR & Speech 3rd Party & In-House Web Framework Ruby on Rails Web Server Apache, mongrel Database mySQL
  20. 30. To Finish <ul><li>You can get some great ideas for potential IMS services by looking at emerging “Voice2.0” services today </li></ul><ul><li>Operators can participate in the “Web2.0” phenomenon, by figuring out how to expose, share and add user value to their data </li></ul>
  21. 31. Thanks Sean O Sullivan, CTO [email_address]