Project Overview
January 2009
In 2008 the United States entered a deep
      economic recession.

why   The stock market is down 40% in 6 months
      a...
The responsibility for solving the
       economic crisis has been assigned to a

hope   single esoteric concept;

       ...
American innovation is strong; Nearly 6
       million new companies are created each

need   year.

       Yet, it is hig...
The Venture Phenome Project brings the
      scientific principles of genetic research


how
      into the field of ventu...
Thousands of investors, entrepreneurs,


who
      and educators come together to expand
      and elaborate upon the exis...
“Comparing investors who spent less than
       the median 20 hours of due diligence and


goal   investors who spent more...
Launching in January 2009, the Venture
      Phenome Project will test the initial map of


now   key venture phenotypes.
...
Interactive methodology open to public
        debate and comment. Private advisors


share   lead quarterly review of dat...
Vendors utilize the evaluation criteria to
        provide comparative analysis of new


guide   ventures. The standardize...
Scoring data will be run through several


see
      analysis tools to determine relevant
      correlations between pheno...
Phenotype understanding leads to a


win
      significant increase in the successful
      gestation of new ventures.

  ...
Join the conversation.



join

  www.venturephenomeproject.com



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Venture Phenome Project Overview 1231999543230716 3

  1. 1. Project Overview January 2009
  2. 2. In 2008 the United States entered a deep economic recession. why The stock market is down 40% in 6 months and the real estate market is in a down cycle, unemployment is at a 25 year high. Where will economic growth come from? 2
  3. 3. The responsibility for solving the economic crisis has been assigned to a hope single esoteric concept; „American Innovation‟. Small businesses account for over 60% of US employment. 3
  4. 4. American innovation is strong; Nearly 6 million new companies are created each need year. Yet, it is highly inefficient; Of the over $50B invested in new ventures only a tiny percentage of the companies mature to a point where they can create real job growth. The need for more efficient innovation is clear, the time is now. 4
  5. 5. The Venture Phenome Project brings the scientific principles of genetic research how into the field of venture economics. The Venture Phenome Project will map the positive and negative genetic and environmental factors that influence the success of new ventures to enable both more efficient venture investing and operational focus. 5
  6. 6. Thousands of investors, entrepreneurs, who and educators come together to expand and elaborate upon the existing 80 phenotypes. The first living breathing venture analysis methodology. 6
  7. 7. “Comparing investors who spent less than the median 20 hours of due diligence and goal investors who spent more, shows an overall multiple difference of 5.9X for those with high due diligence compared to only 1.1X for those with low due diligence.” Excerpt taken from “Returns to Angel Investors in Groups”, a comprehensive study of 539 Angel led investments. Robert Wiltbank, Ph.D. and Warren Boeker, Ph. D., 11/2007. We are targeting a goal of 500% greater efficiency creating new ventures. 7
  8. 8. Launching in January 2009, the Venture Phenome Project will test the initial map of now key venture phenotypes. These phenotypes provide the foundation for developing both predictive analysis for investors, and operational guidance for new venture executives. The information will be public, what happens from there is up to you. Data is currently being collected, and pools of comparative results are emerging. 8
  9. 9. Interactive methodology open to public debate and comment. Private advisors share lead quarterly review of data, methods, and direction. Research results are published in a formal report. 9
  10. 10. Vendors utilize the evaluation criteria to provide comparative analysis of new guide ventures. The standardized phenotype scores powers predictive analysis of new venture investments. 10
  11. 11. Scoring data will be run through several see analysis tools to determine relevant correlations between phenome elements and desired outcomes. 11
  12. 12. Phenotype understanding leads to a win significant increase in the successful gestation of new ventures. New venture growth enables the US GDP to expand by over 3% per year. 12
  13. 13. Join the conversation. join www.venturephenomeproject.com 13

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