Social Media Marketing - Justin Marshall, ZAAZ

Jusitn Marshall

•

Jul. 09, 2008

• •

MONEY,
MEDIA,
YOUR MOM’S
PEACH COBBLER
social media marketing done right

We need
community!

BLOGSWIKIS
YOUTUBEFO
RUMSLINKED
INFACEBOOK

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Social Media Marketing - Justin Marshall, ZAAZ

Jul. 09, 2008

• •

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Business News & Politics

As a part of the Perspectives in Social Media event at ZAAZ, the Social Media Marketing presentation outlined three key points to do it right: 1) center around passion, 2) build around value, and 3) plan around strategy. It concludes with an imaginary case study illustrating how Whole Foods could use the three key points to successfully incorporate social media marketing to increase shared value around their brand, as well as open a direct channel to in-store purchases.

Jusitn Marshall

User Experience Architect

As a part of the Perspectives in Social Media event at ZAAZ, the Social Media Marketing presentation outlined three key points to do it right: 1) center around passion, 2) build around value, and 3) plan around strategy. It concludes with an imaginary case study illustrating how Whole Foods could use the three key points to successfully incorporate social media marketing to increase shared value around their brand, as well as open a direct channel to in-store purchases.

Business News & Politics

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Social Media Marketing - Justin Marshall, ZAAZ

MONEY, MEDIA, YOUR MOM’S PEACH COBBLER social media marketing done right
We need community!
BLOGSWIKIS YOUTUBEFO RUMSLINKED INFACEBOOK
old way of thinking
new way of doing
new way of thinking
how to do it right 1 23
1
center around passion.
center around passion shared passion.
center around passion be your brand aggregator