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Social Media Marketing - Justin Marshall, ZAAZ

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Social Media Marketing - Justin Marshall, ZAAZ

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As a part of the Perspectives in Social Media event at ZAAZ, the Social Media Marketing presentation outlined three key points to do it right: 1) center around passion, 2) build around value, and 3) plan around strategy. It concludes with an imaginary case study illustrating how Whole Foods could use the three key points to successfully incorporate social media marketing to increase shared value around their brand, as well as open a direct channel to in-store purchases.

As a part of the Perspectives in Social Media event at ZAAZ, the Social Media Marketing presentation outlined three key points to do it right: 1) center around passion, 2) build around value, and 3) plan around strategy. It concludes with an imaginary case study illustrating how Whole Foods could use the three key points to successfully incorporate social media marketing to increase shared value around their brand, as well as open a direct channel to in-store purchases.

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