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Social Media Case Study: How a $15,000 horror movie made more than $7 million with help of Twitter and Facebook

Paranormal Activity Social Media Case Study

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PARANORMAL ACTIVITY SOCIAL MEDIA SUCCESS ,[object Object],                                           CASE STUDY ,[object Object],How a $15,000 horror movie made  more than $7 million with help of Twitter and Facebook ,[object Object]
    The fans have really made this their film and they are doing the bulk of the work to market the film,[object Object],        - Megan Colligan, co-president of marketing for Paramount,[object Object]
  The film is selling itself,[object Object],          - Josh Greenstein, co-president of marketing for Paramount,[object Object]
Paranormal Activity Rides the Social Web to Millions at the Box Office,[object Object],- Economic Times,[object Object]
The WOM Process,[object Object]
Social Media Case Study: How a $15,000 horror movie made  more than $7 million with help of Twitter and Facebook
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Social Media Case Study: How a $15,000 horror movie made more than $7 million with help of Twitter and Facebook

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