(a)  Merchandising Provider Company , founded in 2004 To gather know-how and wisdom in the retail market business To gain ...
Services <ul><li>P.O.S. Management </li></ul><ul><li>O.O.S. Reports </li></ul><ul><li>Ordering Management </li></ul>TRADIT...
Online Reporting System :
National Coverage & Network We are covering all the main retail chains country wide. The merchandising activity is coordin...
National Retail chains covered
MPC  Case Studies Traditional Trade Merchandising
Timing:  12 Nov– 30 Nov 2007 Locations : Regular accounts Target 48 Cities  Training 2 training days  15 days on the job H...
Objectives:  <ul><li>X-MAS  displays construction </li></ul><ul><li>target:  14.000 displays </li></ul><ul><li>Dorna / Izv...
Results:  <ul><li>Target achieved : 18.000 displays  </li></ul><ul><li>Extra results : 500 displays </li></ul>
MPC  Case Studies Modern Trade Merchandising
Case 1: Implementing new shelf layouts for OSRAM   Context: Due to new EU regulations on the replacement of incandescent l...
OSRAM targets & objectives : Locations: 24 -  Metro stores ; 24 - Real hypermarkets; 4 -  Obi stores; 25 -  Praktiker stor...
MPC  planning and implementation: Designing the planograms together with our client and establishing the deadlines; Traini...
Results: <ul><li>Simultaneous implementation of the project on all locations of a key account; </li></ul><ul><li>The succe...
Case 2:   Pushing sales thought incentive program - Julius Meinl
Context: <ul><li>Julius Meinl is an important player in HORECA  </li></ul><ul><li>and  they wanted to penetrate the modern...
Strategy & mechanism: <ul><li>Reducing the O.O.S. frequency by delivering weekly O.O.S. reports  and offering sales suppor...
Incentive program: <ul><li>Evaluation criteria: </li></ul><ul><li>The degree of shelf filling at least 80%; </li></ul><ul>...
Prizes: First prize   Second prize Third prize
Results:
Case 3: Outsourcing project for Wrigley products
Context & objectives: <ul><li>Laro Company, one of Wrigley products distributors in Romania, wanted to outsource the merch...
Evaluation & payment criteria <ul><li>The quality achievement criteria to be assessed are:  </li></ul><ul><li>the filling ...
Manner of scoring for each criteria
Store-Check of assessment the merchandising activity form
Outsourcing with MPC advantages <ul><li>Outsourcing means decreasing your costs due to a specialized human resources manag...
Our mission & values Mission: We aim to be our client’s trusted partner  Values: Transparency  Flexibility  Client orienta...
Our client’s recommendations
Our client’s recommendations
 
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Mpc New Credential

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Mpc New Credential

  1. 2. (a) Merchandising Provider Company , founded in 2004 To gather know-how and wisdom in the retail market business To gain an excellent expertise in merchandising, retail marketing activities, POS audit, POSM management , In-store promotions, etc. During t he last 5 years, we have developed merchandising projects for some of the most important brands on the market like: M.P.C. Features:
  2. 3. Services <ul><li>P.O.S. Management </li></ul><ul><li>O.O.S. Reports </li></ul><ul><li>Ordering Management </li></ul>TRADITIONAL & MODERN TRADE MERCHANDISING MARKETING IMPACT TEAMS WAREHOUSE MENTENANCE MARKET RESEARCH REPORTS <ul><li>Gas station merchandising </li></ul><ul><li>Season </li></ul><ul><li>Ordering Management </li></ul><ul><li>Transport & logistics </li></ul><ul><li>Packaging services </li></ul>
  3. 4. Online Reporting System :
  4. 5. National Coverage & Network We are covering all the main retail chains country wide. The merchandising activity is coordinated from 8 different branches:
  5. 6. National Retail chains covered
  6. 7. MPC Case Studies Traditional Trade Merchandising
  7. 8. Timing: 12 Nov– 30 Nov 2007 Locations : Regular accounts Target 48 Cities Training 2 training days 15 days on the job Human resources : 190 merchandisers 10 Area Managers The Coca-Cola X- mas M.I.T. (Marketing Impact Team)
  8. 9. Objectives: <ul><li>X-MAS displays construction </li></ul><ul><li>target: 14.000 displays </li></ul><ul><li>Dorna / Izvorul alb displays construction </li></ul><ul><li>show case merchandising </li></ul><ul><li>new Cappy Nectar layout placement </li></ul><ul><li>target: 4.000 displays </li></ul>
  9. 10. Results: <ul><li>Target achieved : 18.000 displays </li></ul><ul><li>Extra results : 500 displays </li></ul>
  10. 11. MPC Case Studies Modern Trade Merchandising
  11. 12. Case 1: Implementing new shelf layouts for OSRAM Context: Due to new EU regulations on the replacement of incandescent lighting sources with economic lighting sources in all member states, Osram, one of the biggest suppliers of light sources in Europe, requested from MPC agency a program to support gradual delisting of the old products sold in modern trade networks and listing of new products by implementing new shelf layouts
  12. 13. OSRAM targets & objectives : Locations: 24 - Metro stores ; 24 - Real hypermarkets; 4 - Obi stores; 25 - Praktiker stores; 14 - Bricostore locations. Timing : 1 august – 15 septembrie Human resources : 110 merchandisers 10 area managers Required tasks and operations: Changing the shelf layouts ; Implementing the 3D communication support (shelf headers, bulbs testers, products sampling displays); Placing the cross merchandising stands;
  13. 14. MPC planning and implementation: Designing the planograms together with our client and establishing the deadlines; Training the human resources involved; Implementing the project in stores.
  14. 15. Results: <ul><li>Simultaneous implementation of the project on all locations of a key account; </li></ul><ul><li>The successful distribution and without loss of the POSM materials and products needed to implement the new shelf layouts; </li></ul><ul><li>Successful implementation of over 70 new products involved in the project; </li></ul><ul><li>Successful implementation Osram planogram in all KA. </li></ul>
  15. 16. Case 2: Pushing sales thought incentive program - Julius Meinl
  16. 17. Context: <ul><li>Julius Meinl is an important player in HORECA </li></ul><ul><li>and they wanted to penetrate the modern trade market by supporting the sales force with an aggressive merchandising program </li></ul><ul><li>Strong competitors with the tradition in the retail coffee market ; </li></ul><ul><li>Lack of human resources specialized in the key accounts management . </li></ul>
  17. 18. Strategy & mechanism: <ul><li>Reducing the O.O.S. frequency by delivering weekly O.O.S. reports and offering sales support; </li></ul><ul><li>Implementing the merchandising standard on the shelf; </li></ul><ul><li>The gradual increasing of the product exposure on the shelf by applying an incentive program for the merchandisers. </li></ul>
  18. 19. Incentive program: <ul><li>Evaluation criteria: </li></ul><ul><li>The degree of shelf filling at least 80%; </li></ul><ul><li>Displaying prices for all products; </li></ul><ul><li>Block arrangement on the shelf; </li></ul><ul><li>Clean shelves; </li></ul><ul><li>Increasing the number of faces per SKU on the shelf. </li></ul>
  19. 20. Prizes: First prize Second prize Third prize
  20. 21. Results:
  21. 22. Case 3: Outsourcing project for Wrigley products
  22. 23. Context & objectives: <ul><li>Laro Company, one of Wrigley products distributors in Romania, wanted to outsource the merchandising to a specialized company; </li></ul><ul><li>Outsourcing program aims to significantly reduce costs and increase quality of implementation, respecting the merchandising standards agreed with Wrigley and planning for changing and updating the planograms accordingly with new products ; </li></ul>
  23. 24. Evaluation & payment criteria <ul><li>The quality achievement criteria to be assessed are: </li></ul><ul><li>the filling degree of the cash register stands; </li></ul><ul><li>degree of shelf's filling; </li></ul><ul><li>accurate price displaying; </li></ul><ul><li>checking the products taking into account the FEFO rule (first expiring, first out); </li></ul><ul><li>implementation of promotions; </li></ul><ul><li>implementation of shelf’s and cash register stands planograms; </li></ul><ul><li>cash register stands cleaning; </li></ul><ul><li>secondary products placement (cross merchandising stands); </li></ul><ul><li>shelf cleaning. </li></ul><ul><li>The payment amount in the merchandising services rendered will be given taking in account: </li></ul><ul><li>The number of hours x hourly rate agreed monthly supplied </li></ul><ul><li>Criteria of merchandising quality; </li></ul><ul><li>90% of the amount of the services provided will be invariable; </li></ul><ul><li>10% will be given in the next grid: </li></ul><ul><li>For a score of quality achievement ≤ 0.90 - 0.0% </li></ul><ul><li>For a score of quality achievement ≤ 0.95 - 2.5% </li></ul><ul><li>For a score of quality achievement ≤ 0.98 - 5.0% </li></ul><ul><li>For a score of quality achievement ≤ 1.00 - 10.0% </li></ul>
  24. 25. Manner of scoring for each criteria
  25. 26. Store-Check of assessment the merchandising activity form
  26. 27. Outsourcing with MPC advantages <ul><li>Outsourcing means decreasing your costs due to a specialized human resources management and sharing resources between different projects; </li></ul><ul><li>Outsourcing gives you more time to focus on achieving your business target; </li></ul><ul><li>Using an experienced and permanently trained merchandising team; </li></ul><ul><li>Permanent controlling and reporting the merchandising activity; </li></ul><ul><li>Receiving support for promotional and in store special placements; </li></ul><ul><li>Avoiding out of stock situations. </li></ul>
  27. 28. Our mission & values Mission: We aim to be our client’s trusted partner Values: Transparency Flexibility Client orientation Creativity
  28. 29. Our client’s recommendations
  29. 30. Our client’s recommendations

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