2. Questions I asked a group of people in my target audience a series of questions, to get a better view of what they were interested in: Which music magazines do you read? What type of magazine do you read most frequently? e.g fashion, music What genre of music do you listen to? How often would you buy a music magazine? What do you expect to find in a typical music magazine? What would persuade you to buy a music magazine?
7. What do you expect to find in a typical music magazine? Answers included: Featured bands Reviews Pictures Interviews New releases The charts Write in from readers Competitions Festival information
8. What would persuade you to buy a music magazine? Answers included: Freebies A feature of a popular band Exclusive Interviews Posters included Exclusive pictures