1.
Which Matters More:
Content, Design or Technology?
Sophie Dennis
UX & Content Strategy
@sophiedennis www.sophiedennis.co.uk
Exeter Web Meetup, 25 Oct 2012

2.
<rant>

3.
Can we stop arguing
about whose job is
most important?
Photo © Peretz Partensky (CC BY-SA 2.0) http://www.flickr.com/photos/ifl/3926001309/

4.
she says
“Content First”

5.
he says
“But design is important too”

6.
Well, duh?
v
Cennydd Bowles, ‘What bugs me about “content out”’
http://www.cennydd.co.uk/2011/what-bugs-me-about-content-out/

7.
The problem with first
Photo © velkr0 (CC BY-NC-SA 2.0) http://www.flickr.com/photos/velkr0/606993270/

8.
Waterfall
says
Project Management
comes before
UX Design
comes before
Visual Design
comes before
Development
comes before
Content
Photo © familymwr (CC BY 2.0) http://www.flickr.com/photos/familymwr/6234646694/

9.
Waterfall
says
Project Manager
is more important than
UX Designer
is more important than
Visual Designer
is more important than
Developer
is more important than
Content
Photo © swan corner (CC BY-NC-ND 2.0) http://www.flickr.com/photos/swan_corner/7818833836/

10.
Can’t we all just get along?
Photo © Sharyn Morrow (CC BY-NC-ND 2.0) http://www.flickr.com/photos/sharynmorrow/1923984297/

11.
Like a film, websites don’t happen
without collaboration
Photo © Jason Ilagan (CC BY-ND 2.0) http://www.flickr.com/photos/thepen/2227370320/

12.
But it’s still…

13.
a
Sophie Dennis
film

14.
The web is more like music

15.
Co-ordinating specialist teams
Photo © B. Baltimore Brown (CC BY-NC-SA 2.0) http://www.flickr.com/photos/bbaltimore/5710451171/

16.
First among expert equals
Turtle Island String Quartet, © anyjazz65 (CC BY-NC-SA 2.0) http://www.flickr.com/photos/49024304@N00/280608840/

17.
Multi-disciplinary, agile, pivoting
Photo © Scott Thomas (CC BY-ND 2.0) http://www.flickr.com/photos/jsthomasphotography/3738932632/

18.
Rare, lone genius
Richard Thompson at Shrewsbury Folk Festival 2008 © Andy Robinson (all rights reserved)

19.
J.S Bach
Cello Suite No.1
Prelude
Content
The abstract markup of the musical score
http://www.music-scores.com

20.
Steven Isserlis
Bach: The Cello Suites
Hyperion Records
Design
The performer who interprets it
Photo © Tom Miller http://www.performances.org/press/1112/Isserlis.shtml

21.
Which Matters More?
Bogus question. Without both there is no music.
♫ Listen at http://www.hyperion-records.co.uk/al.asp?al=CDA67541/2

22.
Duty Calls http://xkcd.com/386/

23.
maybe I should just spend less time reading LinkedIn Groups

24.
Who’s
Queen?
As UX guy, I
should get the
final say on Project Manager But without me,
everything, you have
ever NOTHING!!
Designers
suck
Designers Developers
Developer Did you all not
s suck see I have
STRATEGY in my
job title now?
“Content is
King” my a**s
Content
but we still need
less of this

25.
Designer Developer Content Project Designer Developer Developer Content
Manager
Team Team
You’re so
smart I made
cake
I love your
work
Group Project UX Visual Front-end Back-end Content
hug? Manager Design Design Developer Developer
Team
and
more of this

26.
we should
Share The Vision
Photo © Attila Magyar (CC BY-NC-SA 2.0) http://www.flickr.com/photos/magyaatt/7402399364/

27.
</rant>
Sophie “I Have Strategy in my Job Title” Dennis
@sophiedennis
http://www.sophiedennis.co.uk