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Which Matters More:Content, Design or Technology? Sophie Dennis UX & Content Strategy @sophiedennis www.sophiedennis.co.uk Exeter Web Meetup, 25 Oct 2012

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<rant>

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Can we stop arguing about whose job is most important?Photo © Peretz Partensky (CC BY-SA 2.0) http://www.flickr.com/photos/ifl/3926001309/

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she says“Content First”

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he says“But design is important too”

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Well, duh? vCennydd Bowles, ‘What bugs me about “content out”’ http://www.cennydd.co.uk/2011/what-bugs-me-about-content-out/

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The problem with first Photo © velkr0 (CC BY-NC-SA 2.0) http://www.flickr.com/photos/velkr0/606993270/

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Waterfall says Project Management comes before UX Design comes before Visual Design comes before Development comes before ContentPhoto © familymwr (CC BY 2.0) http://www.flickr.com/photos/familymwr/6234646694/

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Waterfall says Project Manager is more important than UX Designer is more important than Visual Designer is more important than Developer is more important than ContentPhoto © swan corner (CC BY-NC-ND 2.0) http://www.flickr.com/photos/swan_corner/7818833836/

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Can’t we all just get along? Photo © Sharyn Morrow (CC BY-NC-ND 2.0) http://www.flickr.com/photos/sharynmorrow/1923984297/

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Like a film, websites don’t happen without collaboration Photo © Jason Ilagan (CC BY-ND 2.0) http://www.flickr.com/photos/thepen/2227370320/

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But it’s still…

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aSophie Dennis film

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The web is more like music

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Co-ordinating specialist teams Photo © B. Baltimore Brown (CC BY-NC-SA 2.0) http://www.flickr.com/photos/bbaltimore/5710451171/

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First among expert equals Turtle Island String Quartet, © anyjazz65 (CC BY-NC-SA 2.0) http://www.flickr.com/photos/49024304@N00/280608840/

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Multi-disciplinary, agile, pivoting Photo © Scott Thomas (CC BY-ND 2.0) http://www.flickr.com/photos/jsthomasphotography/3738932632/

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Rare, lone genius Richard Thompson at Shrewsbury Folk Festival 2008 © Andy Robinson (all rights reserved)

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J.S BachCello Suite No.1Prelude Content The abstract markup of the musical score http://www.music-scores.com

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Steven IsserlisBach: The Cello SuitesHyperion Records Design The performer who interprets it Photo © Tom Miller http://www.performances.org/press/1112/Isserlis.shtml

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Which Matters More?Bogus question. Without both there is no music. ♫ Listen at http://www.hyperion-records.co.uk/al.asp?al=CDA67541/2

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Duty Calls http://xkcd.com/386/

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maybe I should just spend less time reading LinkedIn Groups

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Who’s Queen? As UX guy, Ishould get the final say on Project Manager But without me, everything, you have ever NOTHING!! Designers suck Designers Developers Developer Did you all not s suck see I have STRATEGY in my job title now? “Content is King” my a**s Content but we still need less of this

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Designer Developer Content Project Designer Developer Developer Content Manager Team Team You’re so smart I made cake I love your work Group Project UX Visual Front-end Back-end Content hug? Manager Design Design Developer Developer Team and more of this

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we shouldShare The Vision Photo © Attila Magyar (CC BY-NC-SA 2.0) http://www.flickr.com/photos/magyaatt/7402399364/

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</rant>Sophie “I Have Strategy in my Job Title” Dennis @sophiedennis http://www.sophiedennis.co.uk