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Which matters more: content, design or technology? A rant

Can we stop arguing over whose job is more important? Web design requires creative collaboration across multiple disciplines. Arguing whether content or design is more important is like arguing whether the composer or performer is more important. It's a bogus question: without both, there is no music.

1 of 27
Which Matters More:
Content, Design or Technology?


             Sophie Dennis
              UX & Content Strategy
      @sophiedennis www.sophiedennis.co.uk
         Exeter Web Meetup, 25 Oct 2012
<rant>
Can we stop arguing
        about whose job is
          most important?




Photo © Peretz Partensky (CC BY-SA 2.0) http://www.flickr.com/photos/ifl/3926001309/
she says

“Content First”
he says

“But design is important too”
Well, duh?



                                    v




Cennydd Bowles, ‘What bugs me about “content out”’
       http://www.cennydd.co.uk/2011/what-bugs-me-about-content-out/

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Which matters more: content, design or technology? A rant

  • 1. Which Matters More: Content, Design or Technology? Sophie Dennis UX & Content Strategy @sophiedennis www.sophiedennis.co.uk Exeter Web Meetup, 25 Oct 2012
  • 3. Can we stop arguing about whose job is most important? Photo © Peretz Partensky (CC BY-SA 2.0) http://www.flickr.com/photos/ifl/3926001309/
  • 5. he says “But design is important too”
  • 6. Well, duh? v Cennydd Bowles, ‘What bugs me about “content out”’ http://www.cennydd.co.uk/2011/what-bugs-me-about-content-out/
  • 7. The problem with first Photo © velkr0 (CC BY-NC-SA 2.0) http://www.flickr.com/photos/velkr0/606993270/
  • 8. Waterfall says Project Management comes before UX Design comes before Visual Design comes before Development comes before Content Photo © familymwr (CC BY 2.0) http://www.flickr.com/photos/familymwr/6234646694/
  • 9. Waterfall says Project Manager is more important than UX Designer is more important than Visual Designer is more important than Developer is more important than Content Photo © swan corner (CC BY-NC-ND 2.0) http://www.flickr.com/photos/swan_corner/7818833836/
  • 10. Can’t we all just get along? Photo © Sharyn Morrow (CC BY-NC-ND 2.0) http://www.flickr.com/photos/sharynmorrow/1923984297/
  • 11. Like a film, websites don’t happen without collaboration Photo © Jason Ilagan (CC BY-ND 2.0) http://www.flickr.com/photos/thepen/2227370320/
  • 14. The web is more like music
  • 15. Co-ordinating specialist teams Photo © B. Baltimore Brown (CC BY-NC-SA 2.0) http://www.flickr.com/photos/bbaltimore/5710451171/
  • 16. First among expert equals Turtle Island String Quartet, © anyjazz65 (CC BY-NC-SA 2.0) http://www.flickr.com/photos/49024304@N00/280608840/
  • 17. Multi-disciplinary, agile, pivoting Photo © Scott Thomas (CC BY-ND 2.0) http://www.flickr.com/photos/jsthomasphotography/3738932632/
  • 18. Rare, lone genius Richard Thompson at Shrewsbury Folk Festival 2008 © Andy Robinson (all rights reserved)
  • 19. J.S Bach Cello Suite No.1 Prelude Content The abstract markup of the musical score http://www.music-scores.com
  • 20. Steven Isserlis Bach: The Cello Suites Hyperion Records Design The performer who interprets it Photo © Tom Miller http://www.performances.org/press/1112/Isserlis.shtml
  • 21. Which Matters More? Bogus question. Without both there is no music. ♫ Listen at http://www.hyperion-records.co.uk/al.asp?al=CDA67541/2
  • 23. maybe I should just spend less time reading LinkedIn Groups
  • 24. Who’s Queen? As UX guy, I should get the final say on Project Manager But without me, everything, you have ever NOTHING!! Designers suck Designers Developers Developer Did you all not s suck see I have STRATEGY in my job title now? “Content is King” my a**s Content but we still need less of this
  • 25. Designer Developer Content Project Designer Developer Developer Content Manager Team Team You’re so smart I made cake I love your work Group Project UX Visual Front-end Back-end Content hug? Manager Design Design Developer Developer Team and more of this
  • 26. we should Share The Vision Photo © Attila Magyar (CC BY-NC-SA 2.0) http://www.flickr.com/photos/magyaatt/7402399364/
  • 27. </rant> Sophie “I Have Strategy in my Job Title” Dennis @sophiedennis http://www.sophiedennis.co.uk