Pop Goes the Library: PR Tips & Tricks to Connect With Your Whole Community

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If you buy it, will they come? What do you do with the popular materials your patrons request? Get serious about marketing and promoting your pop culture collections! Learn about internal as well as external marketing, create a PR campaign for local stakeholders, and develop & execute a pop culture advocacy plan to make your collections and programs really POP @ your library!
Sophie Brookover, Eastern Regional Senior HS, Voorhees, NJ and
Elizabeth Burns, NJ State Library for the Blind & Handicapped, Trenton, NJ

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  • Bring users in
     
    "gets your community to use the library"
  • One size fits all is for t-shirts
  • Staff:
    Director
    Management
    Librarians
    Library Assistants
    Pages
  • Why this initiative?
    How to promote?
    Training
    Staff suggestions
    Staff contributions
    Brainstorm outreach
     
     
    Initial training
    Part of staff meeting
    Virtual Participation
     
  • Remember that staff workshop? Repurpose it into a public program, with displays, signage, and talking points galore.
  • Positive headlines
    Positive public opinion
  • For media:
    One Press Release
    One Paragraph
    One Sentence
    FAQ
     
    For Website:
    FAQ
    Online Resources
    Catalog
     
     In-house:
    Displays
    Workshops
    Programs
    Signage
    Maps
    Raffles
    Events
     
  • Buttons
    Material
    Booklists
    Bookmarks
    Fliers
    Press Release
    Contact Information
    Handouts
    Pencils
     
    Newspapers
    Beyond Press Releases
    Articles
    Columns
    Magazines
    Websites
    Radios
    TV
     
  • Pop Goes the Library: PR Tips & Tricks to Connect With Your Whole Community

    1. 1. Pop Goes The Library Public Relations Tips & Tricks to Connect with Your Whole Community NJLA Conference April 29, 2009 www.popgoesthelibrary.com
    2. 2. Your Pop Mavens Sophie Brookover Elizabeth Burns
    3. 3. Where To Find This Talk www.slideshare.net/sophiebiblio/
    4. 4. Why Pop Culture? • It’s a way into your patrons’ lives • It’s a lure into the library • It’s a path to being indispensable!
    5. 5. What Is Pop Culture?
    6. 6. Pop Culture = Whatever people in your community are talking, thinking, and reading about.
    7. 7. But.... Do they know they can get it at the library?
    8. 8. Marketing http://www.flickr.com/photos/kpwerker/2542128140/ Used under a Creative Commons License
    9. 9. Marketing: Fine Tuning http://www.flickr.com/photos/crashmaster/3344052447/ Used under a Creative Commons License
    10. 10. Internal Marketing: Who? • Library Board • Library Staff • Volunteers
    11. 11. Internal Marketing Workshop for Staff
    12. 12. External Marketing: Who? • Customers: Past, Present, Future • Government Representatives • Media
    13. 13. External Marketing http://www.flickr.com/photos/fornal/522011152 Used under a Creative Commons License
    14. 14. PR Campaign
    15. 15. PR Campaign • For the media • On your website • In-house
    16. 16. PR Campaign Toolkit http://www.flickr.com/photos/petermartinhall/2905767476/ Used under a Creative Commons License
    17. 17. And now, some really awesome examples.
    18. 18. Teen Read Week http://tinyurl.com/dawg4x
    19. 19. Teen Read Week
    20. 20. Tell Us Your Story     solvinglifesproblems.org
    21. 21. solvinglifesproblems.org
    22. 22. Advocacy = Good Storytelling http://www.flickr.com/photos/khrawlings/3361416526/ Used under a Creative Commons License
    23. 23. Know Your Audience http://www.flickr.com/photos/londonpubliclibrary/3007465359/ Used under a Creative Commons License
    24. 24. Know Your Audience http://www.flickr.com/photos/anikarenina/3434226405/ Used under a Creative Commons License
    25. 25. Know Your Audience http://www.flickr.com/photos/travelinlibrarian/140887735/ Used under a Creative Commons License
    26. 26. Be Brief http://www.flickr.com/photos/monster/466981669/ Used under a Creative Commons License
    27. 27. Be Memorable http://www.flickr.com/photos/21560098@N06/3457719386// Used under a Creative Commons License
    28. 28. Practice! http://www.flickr.com/photos/matthijs/1468751579/ Used under a Creative Commons License
    29. 29. Bonus! 7 Newish Trends To Look Out For
    30. 30. Twitter twitter.com
    31. 31. 2. Hulu www.hulu.com
    32. 32. 3. Library-Created Job Search Resources http://tinyurl.com/cb54wr
    33. 33. 4. Show Our Value snapshot.njlibraries.org
    34. 34. 5. Phone As Computer http://www.flickr.com/photos/sophiebiblio/3484726202 Used under a Creative Commons license
    35. 35. 6. Comic Books & Education http://www.flickr.com/photos/mysapl/2515952807/ Used under a Creative Commons license
    36. 36. 7. The New Frugality http://www.flickr.com/photos/caninegirl/3166004863/ used under a Creative Commons license
    37. 37. Thank You! Stay in Touch! Sophie Brookover sophie.brookover@gmail.com Elizabeth Burns lizzy.burns@gmail.com www.popgoesthelibrary.com

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