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Pop Goes the Library: PR Tips & Tricks to Connect With Your Whole Community

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If you buy it, will they come? What do you do with the popular materials your patrons request? Get serious about marketing and promoting your pop culture collections! Learn about internal as well as external marketing, create a PR campaign for local stakeholders, and develop & execute a pop culture advocacy plan to make your collections and programs really POP @ your library!
Sophie Brookover, Eastern Regional Senior HS, Voorhees, NJ and
Elizabeth Burns, NJ State Library for the Blind & Handicapped, Trenton, NJ

Published in: Self Improvement
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  • Nice use of my photo from the CHI conference! :)
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Pop Goes the Library: PR Tips & Tricks to Connect With Your Whole Community

  1. 1. Pop Goes The Library Public Relations Tips & Tricks to Connect with Your Whole Community NJLA Conference April 29, 2009 www.popgoesthelibrary.com
  2. 2. Your Pop Mavens Sophie Brookover Elizabeth Burns
  3. 3. Where To Find This Talk www.slideshare.net/sophiebiblio/
  4. 4. Why Pop Culture? • It’s a way into your patrons’ lives • It’s a lure into the library • It’s a path to being indispensable!
  5. 5. What Is Pop Culture?
  6. 6. Pop Culture = Whatever people in your community are talking, thinking, and reading about.
  7. 7. But.... Do they know they can get it at the library?
  8. 8. Marketing http://www.flickr.com/photos/kpwerker/2542128140/ Used under a Creative Commons License
  9. 9. Marketing: Fine Tuning http://www.flickr.com/photos/crashmaster/3344052447/ Used under a Creative Commons License
  10. 10. Internal Marketing: Who? • Library Board • Library Staff • Volunteers
  11. 11. Internal Marketing Workshop for Staff
  12. 12. External Marketing: Who? • Customers: Past, Present, Future • Government Representatives • Media
  13. 13. External Marketing http://www.flickr.com/photos/fornal/522011152 Used under a Creative Commons License
  14. 14. PR Campaign
  15. 15. PR Campaign • For the media • On your website • In-house
  16. 16. PR Campaign Toolkit http://www.flickr.com/photos/petermartinhall/2905767476/ Used under a Creative Commons License
  17. 17. And now, some really awesome examples.
  18. 18. Teen Read Week http://tinyurl.com/dawg4x
  19. 19. Teen Read Week
  20. 20. Tell Us Your Story     solvinglifesproblems.org
  21. 21. solvinglifesproblems.org
  22. 22. Advocacy = Good Storytelling http://www.flickr.com/photos/khrawlings/3361416526/ Used under a Creative Commons License
  23. 23. Know Your Audience http://www.flickr.com/photos/londonpubliclibrary/3007465359/ Used under a Creative Commons License
  24. 24. Know Your Audience http://www.flickr.com/photos/anikarenina/3434226405/ Used under a Creative Commons License
  25. 25. Know Your Audience http://www.flickr.com/photos/travelinlibrarian/140887735/ Used under a Creative Commons License
  26. 26. Be Brief http://www.flickr.com/photos/monster/466981669/ Used under a Creative Commons License
  27. 27. Be Memorable http://www.flickr.com/photos/21560098@N06/3457719386// Used under a Creative Commons License
  28. 28. Practice! http://www.flickr.com/photos/matthijs/1468751579/ Used under a Creative Commons License
  29. 29. Bonus! 7 Newish Trends To Look Out For
  30. 30. Twitter twitter.com
  31. 31. 2. Hulu www.hulu.com
  32. 32. 3. Library-Created Job Search Resources http://tinyurl.com/cb54wr
  33. 33. 4. Show Our Value snapshot.njlibraries.org
  34. 34. 5. Phone As Computer http://www.flickr.com/photos/sophiebiblio/3484726202 Used under a Creative Commons license
  35. 35. 6. Comic Books & Education http://www.flickr.com/photos/mysapl/2515952807/ Used under a Creative Commons license
  36. 36. 7. The New Frugality http://www.flickr.com/photos/caninegirl/3166004863/ used under a Creative Commons license
  37. 37. Thank You! Stay in Touch! Sophie Brookover sophie.brookover@gmail.com Elizabeth Burns lizzy.burns@gmail.com www.popgoesthelibrary.com

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